{"id":231675,"date":"2018-04-30T06:58:10","date_gmt":"2018-04-30T04:58:10","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=231675"},"modified":"2024-02-02T11:41:20","modified_gmt":"2024-02-02T11:41:20","slug":"goda-tider-for-hotellen-nar-kronan-faller","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/goda-tider-for-hotellen-nar-kronan-faller\/","title":{"rendered":"Goda tider f\u00f6r hotellen n\u00e4r kronan faller"},"content":{"rendered":"

\"\"<\/a>
Foto: Mats Montner<\/figcaption><\/figure>
\nM\u00e5nga popul\u00e4ra resm\u00e5l v\u00e4rlden \u00f6ver har blivit allt dyrare f\u00f6r svenskar.<\/strong><\/p>\n

Den svaga kronan lockar dock utl\u00e4ndska turister att \u00f6vernatta i Sverige.<\/p>\n

Boven i dramat \u00e4r den generellt svagare kronan j\u00e4mf\u00f6rt med de stora valutorna, vilket f\u00f6r svenska turister i utlandet inneb\u00e4r en tunnare pl\u00e5nbok. Riksbankens f\u00f6rsiktiga penningpolitik hj\u00e4lper f\u00f6ga och en svag kronkurs \u00e4r \u00e4ven fram\u00f6ver att v\u00e4nta.<\/p>\n

Sedan i slutet av f\u00f6rra sommaren fram till och med mitten av april i \u00e5r \u00f6kade priset f\u00f6r en euro med drygt en krona, fr\u00e5n 9,45 kronor till 10,46 kronor. Sett \u00f6ver de senaste fem \u00e5ren har \u00e4ven dollarn, det brittiska pundet och den danska kronan \u00f6kat tv\u00e5siffrigt gentemot den svenska valutan. N\u00e4r svenskar tappar i k\u00f6pkraft utomlands betyder det \u00e5 andra sidan allt billigare semestrar f\u00f6r utl\u00e4ndska turister i Sverige.<\/p>\n

Det m\u00e4rks p\u00e5 Bj\u00e4rehalv\u00f6n i sydv\u00e4stra Sverige, antagligen mest k\u00e4nd f\u00f6r sommarorten B\u00e5stad med sin \u00e5rliga tennisvecka. Tack vare n\u00e4rheten till Malm\u00f6 och K\u00f6penhamn \u00e4r kustremsan ett v\u00e4lbes\u00f6kt resem\u00e5l f\u00f6r danska turister. Dagens v\u00e4xelkurs hj\u00e4lper till att locka \u00e4nnu fler g\u00e4ster s\u00f6der ifr\u00e5n, enligt Tina Eriksson, hotellchef f\u00f6r Torekov Hotell.<\/p>\n

\u201dDen svaga kronan g\u00f6r att fler s\u00f6ker sig hit. Men det \u00e4r inte enbart danskar, vi ser \u00e4ven allt fler g\u00e4ster fr\u00e5n Tyskland och Nederl\u00e4nderna\u201d, s\u00e4ger hon.<\/p>\n

Det stigande intresset bland k\u00f6pstarkare turister \u00e5terfinns i statistiken. Under 2017 toppade l\u00e4nder som Tyskland, Danmark och Storbritannien listan \u00f6ver antalet utl\u00e4ndska g\u00e4stn\u00e4tter i Sverige, totalt uppgick antalet \u00f6vernattningar till 16,2 miljoner i fjol, enligt Tillv\u00e4xtverkets siffror. Turistforskaren och lektorn i kulturgeografi p\u00e5 Karlstad universitet, Lotta Braunerhielm, inst\u00e4mmer.<\/p>\n

\u201dBes\u00f6ksn\u00e4ringen \u00e4r den snabbast v\u00e4xande sektorn i svensk ekonomi. Den svagare kronan har en tydlig p\u00e5verkan p\u00e5 resandet, det har vi sett under flera \u00e5rs tid.\u201d<\/p>\n

Att Sverige har blivit ett allt popul\u00e4rare resm\u00e5l kan dock inte enbart f\u00f6rklaras av en svagare krona. Den or\u00f6rda naturen och svensk kultur \u00e4r fortfarande bidragande faktorer, s\u00e4ger Lotta Braunerhielm. Fram\u00f6ver \u00e4r det storst\u00e4derna och en allt starkare profilering som matland som kommer driva turismen hit.<\/p>\n

Fr\u00e5n Nordic Choice Hotels, som ocks\u00e5 k\u00e4nner av ett \u00f6kat tryck fr\u00e5n europ\u00e9er och amerikaner p\u00e5 sina hotell, f\u00f6rklaras intresset dels av en svagare krona, dels f\u00f6r att Norden har blivit mer tillg\u00e4ngligt.<\/p>\n

\u201dVi ser en \u00f6kning av v\u00e5ra utl\u00e4ndska g\u00e4ster hittills i \u00e5r. Vi anser absolut att en svagare krona i kombination med en starkare euro har en inverkan. Att Norden har blivit mer tillg\u00e4ngligt f\u00f6r medelklassen i Europa tack vare l\u00e5gprisflyg med direktavg\u00e5ngar hit \u00e4r ocks\u00e5 en viktig faktor\u201d, s\u00e4ger hotellkoncernens operative chef Katalin Paldeak P\u00e5lsson.<\/p>\n

F\u00f6r Tina Eriksson och personalen p\u00e5 Torekov Hotell planeras det nu inf\u00f6r den kommande sommars\u00e4songen, och d\u00e5 st\u00e5r andra saker \u00e4n kronkursen i fokus.<\/p>\n

\u201d\u00c5ret b\u00f6rjade lite segt, eftersom att vi \u00e4r s\u00e5pass beroende av v\u00e4dret. Nu hoppas vi p\u00e5 en solig v\u00e5r och sommar f\u00f6r att s\u00e4tta fart p\u00e5 turismen och bokningarna.\u201d<\/p>\n

Kilde: TT <\/p>","protected":false},"excerpt":{"rendered":"

M\u00e5nga popul\u00e4ra resm\u00e5l v\u00e4rlden \u00f6ver har blivit allt dyrare f\u00f6r svenskar. Den svaga kronan lockar dock utl\u00e4ndska turister att \u00f6vernatta i Sverige. Boven i dramat \u00e4r den generellt svagare kronan j\u00e4mf\u00f6rt med de stora valutorna, vilket f\u00f6r svenska turister i utlandet inneb\u00e4r en tunnare pl\u00e5nbok. Riksbankens f\u00f6rsiktiga penningpolitik hj\u00e4lper f\u00f6ga och en svag kronkurs \u00e4r […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180],"tags":[86,1936,417,798],"class_list":["post-231675","post","type-post","status-publish","format-standard","hentry","category-hotell","tag-hotell","tag-kronan","tag-sverige","tag-valuta"],"acf":[],"yoast_head":"\nGoda tider f\u00f6r hotellen n\u00e4r kronan faller – Travel Report<\/title>\n<meta name=\"description\" content=\"Goda tider f\u00f6r hotellen n\u00e4r kronan faller \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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