{"id":231682,"date":"2018-05-02T07:00:32","date_gmt":"2018-05-02T05:00:32","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=231682"},"modified":"2024-02-02T11:41:20","modified_gmt":"2024-02-02T11:41:20","slug":"etour-har-kartlagt-halland-turisternas-digitala-fotspar","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\/","title":{"rendered":"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r"},"content":{"rendered":"

\"\"<\/a>
Foto. ETOUR<\/figcaption><\/figure>
\nForskare vid turismforskningscentret ETOUR har tagit fram ett nytt verktyg som bidrar till att utveckla den hall\u00e4ndska bes\u00f6ksn\u00e4ringen. <\/strong><\/p>\n

I det nya systemet sparas g\u00e4stnattstatistik och uppgifter om hur bes\u00f6karna anv\u00e4nder destinationernas hemsidor liksom g\u00e4sternas kommentarer om destinationerna i sociala medier.<\/p>\n

\u2013 Vi har genom denna kartl\u00e4ggning kunnat se vilka \u00e4mnen g\u00e4sterna pratar om i sociala kanaler samt vad som lockar bes\u00f6karen till Halland, s\u00e4ger Anna Bengtsson, utvecklingsledare p\u00e5 Destination Halland.<\/p>\n

T\u00e4nk om alla som jobbar inom turistn\u00e4ringen skulle ha full koll p\u00e5 vad turisterna g\u00f6r, bor, \u00e4ter, tycker, gillar eller inte gillar. Om de skulle veta hur turisterna s\u00f6ker information p\u00e5 n\u00e4tet och vilka kommentarer de l\u00e4mnar efter sig i sociala medier. Hur skulle f\u00f6retagen d\u00e5 anv\u00e4nda det f\u00f6r att utveckla den egna verksamheten?<\/p>\n

I detta forskningsprojekt analyseras de digitala fotsp\u00e5r som turisterna l\u00e4mnar efter sig inf\u00f6r och under sitt bes\u00f6k i Halland. Syftet \u00e4r att ge bes\u00f6ksn\u00e4ringens m\u00e5nga olika akt\u00f6rer \u00f6kad kunskap om g\u00e4stens beteende och behov. F\u00f6r ju b\u00e4ttre varje akt\u00f6r blir p\u00e5 att ta emot sina g\u00e4ster – desto mer attraktivt blir Halland som turistm\u00e5l.<\/p>\n

\u2013 Vi har utvecklat ett business intelligence-system med stor kunskap om den hall\u00e4ndska g\u00e4sten. I praktiken best\u00e5r systemet av en prototyp med en datamodell, ett datalager och ett web-interface som kan anv\u00e4ndas f\u00f6r analys och utveckling, s\u00e4ger Maria Lexhagen, forskare och universitetslektor p\u00e5 ETOUR.<\/p>\n

Forskarna i projektet \u00e4r etablerade inom business intelligence, turism och destinationsutveckling. Kombinationen av teknisk kompetens och samh\u00e4llsvetare har varit en viktig komponent. ETOUR:s del i projektet \u00e4r avslutat, men under 2018 ska Destination Halland b\u00f6rja anv\u00e4nda verktyget f\u00f6r att utveckla Halland som bes\u00f6ksm\u00e5l.<\/p>\n

\u2013 Under projektets g\u00e5ng har vi f\u00e5tt tillg\u00e5ng till en stor m\u00e4ngd forskningsbaserad kunskap. Fokus i projektet har legat p\u00e5 att etablera strukturer och processer f\u00f6r att arbeta med statistik och data i destinationsutvecklingen och h\u00e4r tar vi med oss massor av ny kunskap, s\u00e4ger Anna Bengtsson, utvecklingsledare p\u00e5 Destination Halland.<\/p>","protected":false},"excerpt":{"rendered":"

Forskare vid turismforskningscentret ETOUR har tagit fram ett nytt verktyg som bidrar till att utveckla den hall\u00e4ndska bes\u00f6ksn\u00e4ringen. I det nya systemet sparas g\u00e4stnattstatistik och uppgifter om hur bes\u00f6karna anv\u00e4nder destinationernas hemsidor liksom g\u00e4sternas kommentarer om destinationerna i sociala medier. \u2013 Vi har genom denna kartl\u00e4ggning kunnat se vilka \u00e4mnen g\u00e4sterna pratar om i sociala […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[1941,1118,155,1942],"class_list":["post-231682","post","type-post","status-publish","format-standard","hentry","category-turism","tag-etour","tag-halland","tag-turism","tag-turismforskningscentret-etour"],"acf":[],"yoast_head":"\nETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r – Travel Report<\/title>\n<meta name=\"description\" content=\"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/da\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r – Travel Report\" \/>\n<meta property=\"og:description\" content=\"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/da\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-02T05:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T11:41:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r\",\"datePublished\":\"2018-05-02T05:00:32+00:00\",\"dateModified\":\"2024-02-02T11:41:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\\\/\"},\"wordCount\":382,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"keywords\":[\"Etour\",\"Halland\",\"turism\",\"turismforskningscentret ETOUR\"],\"articleSection\":[\"Turism\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\\\/\",\"name\":\"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r – Travel Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\"},\"datePublished\":\"2018-05-02T05:00:32+00:00\",\"dateModified\":\"2024-02-02T11:41:20+00:00\",\"description\":\"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\",\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.travelreport.se\\\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"name\":\"Travel Report\",\"description\":\"Senaste nyheterna inom Resebranschen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.travelreport.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\",\"name\":\"Travel Report\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"width\":1200,\"height\":676,\"caption\":\"Travel Report\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inrikes\",\"https:\\\/\\\/www.instagram.com\\\/inrikes_magasin\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\",\"name\":\"Redaktion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r – Travel Report","description":"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.travelreport.se\/da\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\/","og_locale":"da_DK","og_type":"article","og_title":"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r – Travel Report","og_description":"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","og_url":"https:\/\/www.travelreport.se\/da\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\/","og_site_name":"Travel Report","article_publisher":"https:\/\/www.facebook.com\/inrikes","article_published_time":"2018-05-02T05:00:32+00:00","article_modified_time":"2024-02-02T11:41:20+00:00","og_image":[{"width":1200,"height":676,"url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","type":"image\/jpeg"}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Redaktion","Estimeret l\u00e6setid":"2 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.travelreport.se\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\/#article","isPartOf":{"@id":"https:\/\/www.travelreport.se\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\/"},"author":{"name":"Redaktion","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260"},"headline":"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r","datePublished":"2018-05-02T05:00:32+00:00","dateModified":"2024-02-02T11:41:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.travelreport.se\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\/"},"wordCount":382,"commentCount":0,"publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"keywords":["Etour","Halland","turism","turismforskningscentret ETOUR"],"articleSection":["Turism"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/www.travelreport.se\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\/","url":"https:\/\/www.travelreport.se\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\/","name":"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r – Travel Report","isPartOf":{"@id":"https:\/\/www.travelreport.se\/#website"},"datePublished":"2018-05-02T05:00:32+00:00","dateModified":"2024-02-02T11:41:20+00:00","description":"ETOUR har kartlagt Halland-turisternas digitala fotsp\u00e5r \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.travelreport.se\/etour-har-kartlagt-halland-turisternas-digitala-fotspar\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.travelreport.se\/#website","url":"https:\/\/www.travelreport.se\/","name":"Rejserapport","description":"Seneste nyt inden for rejsebranchen","publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.travelreport.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/www.travelreport.se\/#organization","name":"Rejserapport","url":"https:\/\/www.travelreport.se\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/","url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","contentUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","width":1200,"height":676,"caption":"Travel Report"},"image":{"@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inrikes","https:\/\/www.instagram.com\/inrikes_magasin\/"]},{"@type":"Person","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260","name":"Redaktion"}]}},"views":307,"_links":{"self":[{"href":"https:\/\/www.travelreport.se\/da\/wp-json\/wp\/v2\/posts\/231682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelreport.se\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelreport.se\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/da\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/da\/wp-json\/wp\/v2\/comments?post=231682"}],"version-history":[{"count":0,"href":"https:\/\/www.travelreport.se\/da\/wp-json\/wp\/v2\/posts\/231682\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.travelreport.se\/da\/wp-json\/wp\/v2\/media?parent=231682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelreport.se\/da\/wp-json\/wp\/v2\/categories?post=231682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelreport.se\/da\/wp-json\/wp\/v2\/tags?post=231682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}