{"id":232320,"date":"2018-09-12T07:04:56","date_gmt":"2018-09-12T05:04:56","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=232320"},"modified":"2024-02-02T11:42:15","modified_gmt":"2024-02-02T11:42:15","slug":"fortsatt-satsning-pa-besoksnaring-i-norr","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/fortsatt-satsning-pa-besoksnaring-i-norr\/","title":{"rendered":"Fortsatt satsning p\u00e5 bes\u00f6ksn\u00e4ring i norr"},"content":{"rendered":"
\"\"<\/a>
Visit Arctic<\/figcaption><\/figure>\n

Arbetet drar ig\u00e5ng omg\u00e5ende och p\u00e5g\u00e5r fram till den 31 mars 2021. <\/strong><\/p>\n

Projekt\u00e4gare \u00e4r Finnish Lapland Tourist Board, Swedish Lapland Visitors Board och Northern Norway Tourist Board med 125 deltagande f\u00f6retag, en \u00f6kning med ett trettiotal f\u00f6retag \u00e4n vid f\u00f6rra projektfasen.<\/p>\n

I projektets f\u00f6rsta fas, som p\u00e5gick mellan 2015-18 skapades banbrytande gr\u00e4ns\u00f6verskridande samarbeten mellan s\u00e5v\u00e4l turistf\u00f6retag som destinationer och \u00e5terf\u00f6rs\u00e4ljare i resebranschen. N\u00e5got som lockade \u00f6ver 30.000 nya resen\u00e4rer till regionen.<\/p>\n

Tack vare ett lyckat samarbete tilldelades Visit Arctic Europe i november ifjol priset \u201dArctic Award\u201d i kategorin \u201dOvercoming Critical Mass\u201d instiftat av Arctic Cooperation som \u00e4r ett samarbete mellan fyra EU-program.<\/p>\n

– Fr\u00e5n Interreg Nord- programmets sida \u00e4r vi mycket stolta \u00f6ver att kunna g\u00e5 in med finansiering till Visit Arctic Europe, som enligt min mening \u00e4r ett unikt gr\u00e4ns\u00f6verskridande samarbetsprojekt. Den fortsatta samverkan mellan l\u00e4nderna leder till att Visit Arctic Europe-omr\u00e5det blir ett konkurrenskraftigt, h\u00e5llbart bes\u00f6ksm\u00e5l \u00e5ret runt.<\/p>\n

Huvudsakliga syftet f\u00f6r Visit Arctic Europes andra fas \u00e4r att forts\u00e4tta det gr\u00e4ns\u00f6verskridande arbetet att utveckla Finnish Lapland, Swedish Lapland och Northern Norway som ett hel\u00e5rsbaserat, h\u00e5llbart och h\u00f6gkvalitativt resm\u00e5l. Effekterna och resultaten av det goda arbetet som gjordes i projektets f\u00f6rsta fas kommer att utv\u00e4rderas och f\u00f6rfinas. Fokus kommer att ligga p\u00e5 marknadsf\u00f6ring, tillg\u00e4nglighet och kompetensutveckling. Man kommer exempelvis att str\u00e4va efter att utveckla fler internationella flygf\u00f6rbindelser till omr\u00e5det samt jobba f\u00f6r att skaffa ut\u00f6kade och \u00f6vergripande digitala f\u00e4rdigheter bland deltagande f\u00f6retag.<\/p>\n

– Vi vill rikta ett stort tack till finansi\u00e4rerna och samarbetspartnerna som g\u00f6r det m\u00f6jligt att ta v\u00e5rt gemensamma arbete till n\u00e4sta niv\u00e5, Rauno Posio, programdirekt\u00f6r f\u00f6r Visit Arctic Europe.<\/p>\n

Projektets fr\u00e4msta m\u00e5l \u00e4r att bidra till \u00f6kad l\u00f6nsamhet f\u00f6r turismbranschen och d\u00e4rigenom skapa nya m\u00f6jligheter till syssels\u00e4ttning och entrepren\u00f6rskap i det arktiska Europa. I forts\u00e4ttningsfasen str\u00e4var man efter en \u00f6kning med 10% i g\u00e4stn\u00e4tter fr\u00e5n utvalda marknadsomr\u00e5den och s\u00e4songer, med avsikt att skapa hel\u00e5rsverksamhet f\u00f6r de regioner som deltar i projektet.<\/p>\n

– Vi \u00e4r otroligt glada att vi f\u00e5r forts\u00e4tta det fruktsamma gr\u00e4ns\u00f6verskridande arbetet tillsammans med v\u00e5ra partners i norra Finland och Nordnorge d\u00e4r vi f\u00e5r m\u00f6jligheten att utvecklas tillsammans, s\u00e4ger Petronella Modin, Tf. VD Swedish Lapland Visitors Board.<\/p>\n

Destinationerna i Visit Arctic Europe best\u00e5r av finska Lappland, Norrbottens 14 kommuner samt Skellefte\u00e5 och Sorsele i V\u00e4sterbotten samt de tre nordligaste fylkena i Norge \u2013 Nordmark, Troms och Finnmark.<\/p>","protected":false},"excerpt":{"rendered":"

Arbetet drar ig\u00e5ng omg\u00e5ende och p\u00e5g\u00e5r fram till den 31 mars 2021. Projekt\u00e4gare \u00e4r Finnish Lapland Tourist Board, Swedish Lapland Visitors Board och Northern Norway Tourist Board med 125 deltagande f\u00f6retag, en \u00f6kning med ett trettiotal f\u00f6retag \u00e4n vid f\u00f6rra projektfasen. I projektets f\u00f6rsta fas, som p\u00e5gick mellan 2015-18 skapades banbrytande gr\u00e4ns\u00f6verskridande samarbeten mellan s\u00e5v\u00e4l […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[2346,1652,2347,543],"class_list":["post-232320","post","type-post","status-publish","format-standard","hentry","category-turism","tag-lapland","tag-swedish-lapland","tag-visit-arctic","tag-visit-sweden"],"acf":[],"yoast_head":"\nFortsatt satsning p\u00e5 bes\u00f6ksn\u00e4ring i norr – Travel Report<\/title>\n<meta name=\"description\" content=\"Fortsatt satsning p\u00e5 bes\u00f6ksn\u00e4ring i norr \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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