{"id":232690,"date":"2018-11-20T07:01:15","date_gmt":"2018-11-20T06:01:15","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=232690"},"modified":"2024-02-02T12:57:44","modified_gmt":"2024-02-02T12:57:44","slug":"visit-sweden-och-svenska-skiddestinationer-ska-fa-fler-danskar-att-valja-sverige","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/visit-sweden-och-svenska-skiddestinationer-ska-fa-fler-danskar-att-valja-sverige\/","title":{"rendered":"Visit Sweden och svenska skiddestinationer ska f\u00e5 fler danskar att v\u00e4lja Sverige"},"content":{"rendered":"

\"\"<\/a>
Foto: Visit Sweden
<\/figcaption><\/figure>
\nVarje \u00e5r \u00e5ker 500 000 danskar p\u00e5 skidsemester utomlands. <\/p>\n

F\u00f6r m\u00e5nga \u00e4r Sverige ett klassiskt resm\u00e5l p\u00e5 vintern, och i danskarnas \u00f6gon har vinter-Sverige en stark position som barnv\u00e4nligt resm\u00e5l. Mindre k\u00e4nt \u00e4r Sveriges breda utbud av tuffare backar, unika m\u00f6jligheter till l\u00e4ngdskid\u00e5kning och spektakul\u00e4ra upplevelser som heli-skiing. Just nu rullar en vinterkampanj fr\u00e5n Visit Sweden och en rad svenska skiddestinationer, \u201dSverige kalder\u201d, som ska bredda bilden av Sverige.<\/p>\n

Antalet danskar som reser utomlands p\u00e5 vintersemester \u00e4r relativt konstant och f\u00f6rv\u00e4ntas inte v\u00e4xa n\u00e4mnv\u00e4rt de n\u00e4rmaste \u00e5ren. Sveriges fr\u00e4msta konkurrenter p\u00e5 den danska marknaden \u00e4r Norge och \u00d6sterrike, och \u00e5rets vinterkampanj lyfter d\u00e4rf\u00f6r ocks\u00e5 fram Sveriges m\u00e5nga m\u00f6jligheter till mer utmanande \u00e5kning, n\u00e5got som konkurrentl\u00e4nderna \u00e4r mer k\u00e4nda f\u00f6r. M\u00e5let \u00e4r att g\u00f6ra Sverige sp\u00e4nnande \u00e4ven f\u00f6r familjernas mer avancerade \u00e5kare, f\u00e5 dem att uppt\u00e4cka nya saker och \u00e5terkomma till Sverige \u00e5r efter \u00e5r. <\/p>\n

– De danska skidresen\u00e4rerna uppskattar redan det barnv\u00e4nliga Sverige, men har en vag bild om det breda utbudet och antalet skidanl\u00e4ggningar. Om de svenska skiddestinationerna ska f\u00e5 fler bokningar och mer int\u00e4kter beh\u00f6ver vi \u00f6vertyga danskarna om att Sverige \u00e4r minst lika bra som exempelvis Norge, s\u00e4ger Anne Sch\u00f6ltz Bjerregaard, landschef f\u00f6r Danmark p\u00e5 Visit Sweden.<\/p>\n

Visit Sweden har analyserat hur danska skidturister bokar sin resa och vad de har f\u00f6r bild av Sverige j\u00e4mf\u00f6rt med konkurrerande vinterdestinationer. M\u00e5nga har redan best\u00e4mt vilket land man vill \u00e5ka till innan man b\u00f6rjar s\u00f6ka erbjudanden p\u00e5 n\u00e4tet, och ofta g\u00e4ller samma resm\u00e5l som tidigare \u00e5r. 75 procent planerar och bokar sin resa sj\u00e4lv, fr\u00e4mst online. \u00c5tta av tio danska skidresen\u00e4rer \u00e5ker i egen bil till sin destination i Sverige.<\/p>\n

Visit Swedens vinterkampanj inspirerar nu danskarna i flera kanaler och p\u00e5g\u00e5r fram till och med mars. Korta inspirerande filmer sprids nu via YouTube, webb-tv, Instagram och Facebook. Genom ett mediesamarbete med Berlingske f\u00e5r danskarna l\u00e4sa artiklar om Sverige. Danska journalister och influerare f\u00e5r fakta och inspiration att sj\u00e4lva ber\u00e4tta om vinterupplevelser i grannlandet, bland annat genom att sj\u00e4lva bes\u00f6ka flera skiddestinationer. P\u00e5 Visit Swedens officiella sajt p\u00e5 danska finns artiklar och guider om Sveriges utbud av vinterupplevelser, som hj\u00e4lper danskarna att hitta destinationen som passar dem.<\/p>\n

Med i kampanjen \u00e4r Isaberg Mountain Resort, Mullsj\u00f6 Alpin, Falk\u00f6ping Alpin, Next Sk\u00f6vde, Kl\u00e4ppen Ski Resort, St\u00f6ten i S\u00e4len, Idre Fj\u00e4ll, Orsa Gr\u00f6nklitt, Destination Lofsdalen, Turistr\u00e5det V\u00e4stsverige, Visit V\u00e4rmland, Visit Dalarna och J\u00e4mtland H\u00e4rjdedalen Turism.<\/p>","protected":false},"excerpt":{"rendered":"

Varje \u00e5r \u00e5ker 500 000 danskar p\u00e5 skidsemester utomlands. F\u00f6r m\u00e5nga \u00e4r Sverige ett klassiskt resm\u00e5l p\u00e5 vintern, och i danskarnas \u00f6gon har vinter-Sverige en stark position som barnv\u00e4nligt resm\u00e5l. Mindre k\u00e4nt \u00e4r Sveriges breda utbud av tuffare backar, unika m\u00f6jligheter till l\u00e4ngdskid\u00e5kning och spektakul\u00e4ra upplevelser som heli-skiing. Just nu rullar en vinterkampanj fr\u00e5n Visit […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[440,358,417,543],"class_list":["post-232690","post","type-post","status-publish","format-standard","hentry","category-turism","tag-danmark","tag-skidor","tag-sverige","tag-visit-sweden"],"acf":[],"yoast_head":"\nVisit Sweden och svenska skiddestinationer ska f\u00e5 fler danskar att v\u00e4lja Sverige – Travel Report<\/title>\n<meta name=\"description\" content=\"Visit Sweden och svenska skiddestinationer ska f\u00e5 fler danskar att v\u00e4lja Sverige \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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