{"id":233197,"date":"2019-03-13T07:03:08","date_gmt":"2019-03-13T06:03:08","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=233197"},"modified":"2024-02-02T12:24:24","modified_gmt":"2024-02-02T12:24:24","slug":"johan-ekroth-blir-ny-vd-for-visit-north-group-ab","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/johan-ekroth-blir-ny-vd-for-visit-north-group-ab\/","title":{"rendered":"Johan Ekroth blir ny VD f\u00f6r Visit North Group AB"},"content":{"rendered":"

\"\"<\/a>
Foto: Visit North Group<\/figcaption><\/figure>
\nJohan kommer n\u00e4rmast fr\u00e5n Friluftsfr\u00e4mjandet och rollen som chef f\u00f6r kommunikation, medlem och IT.<\/strong><\/p>\n

– De senaste \u00e5ren har jag utvecklat varum\u00e4rke och en digital n\u00e4rvaro f\u00f6r Friluftsfr\u00e4mjandet, varp\u00e5 organisationen har v\u00e4nt 30 \u00e5rs sjunkande medlemssiffror till en stadig medlemstillv\u00e4xt p\u00e5 7 % och tillv\u00e4xt av bokade aktiviteter med 25 %. Nu vill jag hj\u00e4lpa Sveriges upplevelsef\u00f6retagare till motsvarande tillv\u00e4xt, s\u00e4ger Johan Ekroth.<\/p>\n

Visit Norths boknings- och kanalhanterare \u00e4r en app f\u00f6r smartphone och dator. Den hj\u00e4lper en upplevelsef\u00f6retagare att f\u00e5 fler bes\u00f6kare och f\u00f6renkla sin administration genom att produktifiera och paketera upplevelseprodukter digitalt, f\u00f6r att d\u00e4refter g\u00f6ra dem boknings- och betalningsbara. Genom att sedan g\u00f6ra produkterna synliga och bokningsbara p\u00e5 fler marknadskanaler, fler internetbaserade tj\u00e4nster f\u00f6r resebokning och -inspiration, tj\u00e4nster d\u00e4r m\u00e4nniskor s\u00f6ker efter vad de ska g\u00f6ra p\u00e5 sin resa, kan f\u00f6retagen ocks\u00e5 f\u00e5 fler bokningar.<\/p>\n

– Nu har den f\u00f6rsta f\u00e4rdiga versionen m\u00f6tt de f\u00f6rsta upplevelsef\u00f6retagarna och vi ser fram emot verklig anv\u00e4ndarfeedback s\u00e5 att vi kan forts\u00e4tta utveckla produkten. Johans bakgrund som bland annat egen upplevelsef\u00f6retagare tror vi inneh\u00e5ller de r\u00e4tta ingredienserna f\u00f6r att b\u00e5de hj\u00e4lpa f\u00f6retagen att f\u00e5 fler g\u00e4ster och att utveckla den svenska bes\u00f6ksn\u00e4ringen som helhet, s\u00e4ger Thomas Br\u00fchl, styrelseordf\u00f6rande f\u00f6r Visit North.<\/p>\n

Johan klev p\u00e5 uppdraget som VD den 1 februari. Och har han bl.a. varit VD p\u00e5 ett tidningsf\u00f6rlag som gav ut Svenska Outside Magazine, varit marknadschef f\u00f6r outdoorbutiken addnature.com och drivit kitesurfingf\u00f6retaget Chohoo.<\/p>","protected":false},"excerpt":{"rendered":"

Johan kommer n\u00e4rmast fr\u00e5n Friluftsfr\u00e4mjandet och rollen som chef f\u00f6r kommunikation, medlem och IT. – De senaste \u00e5ren har jag utvecklat varum\u00e4rke och en digital n\u00e4rvaro f\u00f6r Friluftsfr\u00e4mjandet, varp\u00e5 organisationen har v\u00e4nt 30 \u00e5rs sjunkande medlemssiffror till en stadig medlemstillv\u00e4xt p\u00e5 7 % och tillv\u00e4xt av bokade aktiviteter med 25 %. Nu vill jag hj\u00e4lpa […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[561,2766,2767],"class_list":["post-233197","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-friluftsframjandet","tag-johan-ekroth","tag-visit-north"],"acf":[],"yoast_head":"\nJohan Ekroth blir ny VD f\u00f6r Visit North Group AB – Travel Report<\/title>\n<meta name=\"description\" content=\"Johan Ekroth blir ny VD f\u00f6r Visit North Group AB \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/da\/johan-ekroth-blir-ny-vd-for-visit-north-group-ab\/\" \/>\n<meta property=\"og:locale\" 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