{"id":234298,"date":"2019-09-10T07:02:18","date_gmt":"2019-09-10T05:02:18","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=234298"},"modified":"2024-02-02T12:23:27","modified_gmt":"2024-02-02T12:23:27","slug":"sverige-ar-vackert-och-akta-tycker-utlandska-turister","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/sverige-ar-vackert-och-akta-tycker-utlandska-turister\/","title":{"rendered":"Sverige \u00e4r vackert och \u00e4kta, tycker utl\u00e4ndska turister"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Uppfattningen om landet Sverige bland resvana, medvetna resen\u00e4rer i utlandet \u00e4r positiv \u2013 och mycket stabil. Det som utl\u00e4ndska turister associerar landet Sverige med allra mest \u00e4r \u201dvackert\u201d, \u201dunik och tillg\u00e4nglig natur\u201d och \u201d\u00e4kthet\u201d. Samtidigt uppfattas flera andra l\u00e4nder p\u00e5 samma s\u00e4tt. Det visar en ny unders\u00f6kning fr\u00e5n Visit Sweden.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201dSprakande blomster\u00e4ngar, barrskog, s\u00e5 l\u00e5ngt \u00f6gat n\u00e5r. Stora sj\u00f6ar sm\u00e4lter in i landskapet, och str\u00e4nderna pryds av traditionellt r\u00f6da tr\u00e4hus med vita f\u00f6nster.\u201d&nbsp;<\/em>S\u00e5 skriver en av de internationella tidningar som hyllat Sverige i sommar*.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r Visit Sweden nyligen fr\u00e5gade turister i sju l\u00e4nder om hur de uppfattar Sverige \u00e4r de vanligaste associationerna \u201dvacker natur\/omgivning\u201d, \u201dunik, or\u00f6rd natur som \u00e4r tillg\u00e4nglig f\u00f6r alla\u201d och \u201d\u00e4kthet, naturligt och okonstlat\u201d. Men Sverige uppfattas ocks\u00e5 som modernt och h\u00e5llbart.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Natur och \u00e4kthet \u00e4r starka och sj\u00e4lvklara delar av Sveriges varum\u00e4rke hos v\u00e5ra resen\u00e4rer. Det finns en l\u00e4ngtan att f\u00e5 uppleva det p\u00e5 plats och Visit Sweden vill inspirera turisterna att hitta genuina upplevelser \u00f6ver hela landet under olika s\u00e4songer. Det g\u00f6r att de vill stanna l\u00e4nge och uppleva mycket \u2013 vilket leder till en mer l\u00e5ngsiktig tillv\u00e4xt f\u00f6r turistf\u00f6retagen, s\u00e4ger Ewa Lagerqvist, vd f\u00f6r Visit Sweden.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vad utl\u00e4ndska turister f\u00f6rknippar med Sverige \u00e4r stabilt \u00f6ver l\u00e5ng tid. De vanligaste associationerna till Sverige \u00e4r i stort sett desamma som tidigare unders\u00f6kningar, den senaste fr\u00e5n 2016. Den st\u00f6rsta skillnaden \u00e4r att Sverige nu tenderar att uppfattas som mer nyt\u00e4nkande och progressivt och i h\u00f6gre grad f\u00f6rknippas med ny teknik och innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Vi jobbar f\u00f6r att sprida ber\u00e4ttelser om Sverige och st\u00e4rka v\u00e5ra f\u00f6rdelar som land och destination. Inf\u00f6r och under sommaren har det till exempel publicerats \u00f6ver tusen artiklar om Sverige som resm\u00e5l i internationella medier, forts\u00e4tter Ewa Lagerqvist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r turisterna i unders\u00f6kningen ombads j\u00e4mf\u00f6ra Sverige med l\u00e4nder som Norge, Danmark, Finland och Kanada blir det d\u00e4remot tydligt att Sverige inte uppfattas som helt unikt; det vi f\u00f6rknippas med g\u00e4ller i stort ocks\u00e5 f\u00f6r konkurrerande destinationer. Det g\u00e4ller n\u00e4stan alla associationer med tv\u00e5 undantag: Litteratur och film samt Musik, d\u00e4r turisterna tycker att Sverige sticker ut j\u00e4mf\u00f6rt med andra l\u00e4nder.<br \/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De fr\u00e4msta associationerna till landet Sverige\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I Visit Swedens m\u00e5lgrupp Den globala resen\u00e4ren. Respondenterna har valt vilka fasta p\u00e5st\u00e5enden man tycker st\u00e4mmer p\u00e5 Sverige och minst tre andra l\u00e4nder. Andel respondenter som h\u00e5ller med om p\u00e5st\u00e5endet st\u00e5r inom parentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/><em>1. Vackert (naturen, omgivningarna) (82%)<br \/>2. Har en unik or\u00f6rd natur tillg\u00e4nglig f\u00f6r alla (78%)<br \/>3. \u00c4kthet \u2013 naturligt och okonstlat (74%)<br \/>4. \u00d6ppenhet och frihet (bejakar olikheter och l\u00e5ter m\u00e4nniskor uttrycka sig fritt) (73%)<br \/>5. H\u00e4lsosam livsstil (72%)<br \/>6. H\u00e5llbarhet (milj\u00f6, turism, socialt) (71%)<br \/>7. Modernt (71%)<br \/>8. Omt\u00e4nksamhet och v\u00e4nlighet (71%)<br \/>9. Nyt\u00e4nkande och progressivt \u2013 ett land i framkant (65%)<br \/>10. Ny teknik och innovation (64%)<br \/>11. Design (59%)<br \/>12. Litteratur och film (56%)<br \/>13. \u00c4r ett land man h\u00f6r talas om mer och mer (55%)<br \/>14. Musik (54%)<br \/>15. Mode (45%)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Uppfattningen om landet Sverige bland resvana, medvetna resen\u00e4rer i utlandet \u00e4r positiv \u2013 och mycket stabil. Det som utl\u00e4ndska turister associerar landet Sverige med allra mest \u00e4r \u201dvackert\u201d, \u201dunik och tillg\u00e4nglig natur\u201d och \u201d\u00e4kthet\u201d. Samtidigt uppfattas flera andra l\u00e4nder p\u00e5 samma s\u00e4tt. Det visar en ny unders\u00f6kning fr\u00e5n Visit Sweden. \u201dSprakande blomster\u00e4ngar, barrskog, s\u00e5 l\u00e5ngt [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[417,155,543],"class_list":["post-234298","post","type-post","status-publish","format-standard","hentry","category-turism","tag-sverige","tag-turism","tag-visit-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sverige \u00e4r vackert och \u00e4kta, tycker utl\u00e4ndska turister &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Sverige \u00e4r vackert och \u00e4kta, tycker utl\u00e4ndska turister \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/da\/sverige-ar-vackert-och-akta-tycker-utlandska-turister\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sverige \u00e4r vackert och \u00e4kta, tycker utl\u00e4ndska turister &#8211; 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