{"id":241857,"date":"2023-10-25T06:57:00","date_gmt":"2023-10-25T04:57:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=241857"},"modified":"2023-10-25T06:57:00","modified_gmt":"2023-10-25T04:57:00","slug":"visit-sweden-satter-ner-foten-i-global-kampanj-om-turistlandet-sverige","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/visit-sweden-satter-ner-foten-i-global-kampanj-om-turistlandet-sverige\/","title":{"rendered":"Visit Sweden s\u00e4tter ner foten i global kampanj om turistlandet Sverige"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/10\/Visit-sweden-1024x576.png\" alt=\"\" class=\"wp-image-241860\"\/><figcaption class=\"wp-element-caption\">Foto:Henrik Trygg\/Visit Sweden<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>F\u00f6r att en g\u00e5ng f\u00f6r alla g\u00f6ra upp och f\u00f6rdela associationerna mellan l\u00e4nderna, och g\u00f6ra det tydligt vilket land som \u00e4r vilket och i vilket land man hittar vad \u2013 lanserar Visit Sweden den 24 oktober en marknadsf\u00f6ringskampanj f\u00f6r att reda ut begreppen.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6ver 120&nbsp;000 internationella googlingar har det senaste \u00e5ret gjorts av m\u00e4nniskor, enbart f\u00f6r att reda ut vilket land som \u00e4r vilket. S\u00e5 sent som inf\u00f6r Sveriges fotbollsm\u00f6te med Schweiz, i \u00e5ttondelsfinalen i fotbolls-VM, f\u00e5ngade Dagens Nyheter upp utmaningen som Sverige st\u00e4ndigt st\u00f6ter p\u00e5: den \u00e5terkommande f\u00f6rv\u00e4xlingen med Schweiz. Men det \u00e4r l\u00e5ngt ifr\u00e5n f\u00f6rsta g\u00e5ngen:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sweden (not Switzerland)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0oNX_BHgi3c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I kanadensisk tv under fotbolls-VM 2015 mot USA f\u00f6rv\u00e4xlades l\u00e4nderna och Sverige blev Schweiz.<\/li>\n\n\n\n<li>N\u00e4r svenska musiktj\u00e4nsten Spotify b\u00f6rsintroducerades p\u00e5 New York-b\u00f6rsen 2018 f\u00e5ngades det p\u00e5 bild hur den schweiziska flaggan vajade utanf\u00f6r b\u00f6rshuset.<\/li>\n\n\n\n<li>Svenska Institutet noterade f\u00f6r ett par \u00e5r sedan, i en latinamerikansk unders\u00f6kning om k\u00e4nnedom om Sverige, att Schweiz mest k\u00e4nda fotbollsspelare var Zlatan&#8230;<\/li>\n\n\n\n<li>Vanliga associationer med Sverige som genom \u00e5ren dykt upp i Svenska Institutets m\u00e4tningar \u00e4r h\u00f6ga alptoppar, djupa dalar och g\u00f6kur.<\/li>\n\n\n\n<li>\u00c5r 2011 urs\u00e4ktade Rihanna den inst\u00e4llda spelningen med &#8221;Jag ber alla mina fans som skulle g\u00e5 p\u00e5 konserten i Malm\u00f6, Schweiz, om urs\u00e4kt&#8221;.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6rv\u00e4xlingen och det faktum att Visit Sweden vill lyfta fram att Sverige \u00e4r en annan typ av destination, en destination med naturlig lyx \u201da destination of a different nature\u201d som erbjuder \u201dluxury of a different nature\u201d \u2013 \u00e4r n\u00e5gra av grunderna f\u00f6r kampanjen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Med st\u00f6rre kreativa kampanjer som denna vill vi n\u00e5 ut brett p\u00e5 v\u00e5ra marknader och skapa nyfikenhet f\u00f6r resm\u00e5let Sverige. Vi har&nbsp;en&nbsp;tydlig id\u00e9 med v\u00e5ra kampanjer och har en robust modell f\u00f6r att \u00f6ka chansen att n\u00e5 ut och n\u00e5 igenom&nbsp;i internationell media.&nbsp;Med kampanjer som ibland kanske ligger lite utanf\u00f6r det som en del kopplar samman med traditionell destinationsmarknadsf\u00f6ring,&nbsp;vill vi utmana s\u00e5 att vi kan lyfta fram vad resm\u00e5let Sverige har att erbjuda och sticka ut i bruset fr\u00e5n andra resm\u00e5l,&nbsp;s\u00e4ger Nils Persson som \u00e4r Visit Swedens&nbsp;marknadschef.<br \/>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;M\u00e5let med kampanjer av det h\u00e4r slaget \u00e4r att skapa r\u00e4ckvidd i relevanta medier,&nbsp;n\u00e5 ut brett&nbsp;och attrahera b\u00e5de journalister,&nbsp;researrang\u00f6rer&nbsp;och resen\u00e4rer&nbsp;att vilja bes\u00f6ka Sverige och \u00f6ka s\u00f6ket&nbsp;och Googlandet&nbsp;p\u00e5 resm\u00e5let Sverige, forts\u00e4tter Nils Persson.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanjen lanseras globalt den 24 oktober med fokus p\u00e5 Tyskland, Nederl\u00e4nderna, Storbritannien, Frankrike, USA och Kina. Den kommer \u00e4ven att uppm\u00e4rksammas i Schweiz, Norge, Danmark och Finland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanjen \u00e4r fr\u00e4mst PR-baserad och digital, vilket inneb\u00e4r att Visit Swedens internationella PR-team och bolagets team som arbetar med sajter och sociala kanaler p\u00e5 olika spr\u00e5k \u00e4r de som sprider kampanjens budskap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bakom kampanjens id\u00e9 och produktion st\u00e5r Visit Swedens upphandlade byr\u00e5er Forsman &amp; Bodenfors samt Mindshare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Liksom tidigare kampanjer har vi valt att tillsammans med en god portion humor lyfta fram s\u00e5dant vi vet attraherar resen\u00e4rer att bes\u00f6ka Sverige. Denna g\u00e5ng utifr\u00e5n tesen att Sverige erbjuder lyx av en annan sort, s\u00e4ger Visit Swedens vd Susanne Andersson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Med kampanjen och dess tema, f\u00e5r vi m\u00f6jlighet att ber\u00e4tta om \u201den annan typ av lyx\u201d som representerar andra v\u00e4rden och n\u00e5got som vi vill f\u00f6rtydliga. Vi kan ber\u00e4tta om de v\u00e4rdefulla, h\u00e5llbara och attraktiva upplevelser som Sverige som resm\u00e5l har att erbjuda. Upplevelser som bygger p\u00e5 v\u00e5rt progressiva syns\u00e4tt, v\u00e5r relation till v\u00e5r natur och omtanken om den. Mot ett mer medvetet resande, forts\u00e4tter Susanne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tidigare globala marknadsf\u00f6ringskampanjer fr\u00e5n Visit Sweden har v\u00e4ckt stort intresse och nyfikenhet f\u00f6r Sverige l\u00e5ngt utanf\u00f6r de l\u00e4nder som kampanjerna riktats till. Till exempel bolagets kampanj d\u00e4r platserna bakom mer k\u00e4nda m\u00f6belnamn visas upp, f\u00f6r att visa upp originalen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enbart under kampanjens tv\u00e5 f\u00f6rsta m\u00e5nader publicerades drygt 600 artiklar i press, 300 blogginl\u00e4gg och cirka 300 tweets om resm\u00e5let Sverige i 59 l\u00e4nder. Fr\u00e5n Nya Zeeland och Japan i \u00f6st till Chile, Colombia och Venezuela i v\u00e4st.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genom att marknadsf\u00f6ra Sverige nu och inte inf\u00f6r sommaren eller under vintern, skapar Visit Sweden uppm\u00e4rksamhet f\u00f6r Sverige som resm\u00e5l utanf\u00f6r de traditionella h\u00f6gs\u00e4songerna, n\u00e5got som \u00e4ven det \u00e4r i linje med Visit Swedens m\u00e5l att leda mot ett mer medvetet resande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enligt pressmeddelande.<\/p>","protected":false},"excerpt":{"rendered":"<p>F\u00f6r att en g\u00e5ng f\u00f6r alla g\u00f6ra upp och f\u00f6rdela associationerna mellan l\u00e4nderna, och g\u00f6ra det tydligt vilket land som \u00e4r vilket och i vilket land man hittar vad \u2013 lanserar Visit Sweden den 24 oktober en marknadsf\u00f6ringskampanj f\u00f6r att reda ut begreppen. \u00d6ver 120&nbsp;000 internationella googlingar har det senaste \u00e5ret gjorts av m\u00e4nniskor, enbart [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[417,1299,193,1300,1301],"class_list":["post-241857","post","type-post","status-publish","format-standard","hentry","category-turism","tag-sverige","tag-sweden-2","tag-tag-turism","tag-turistlandet","tag-visitsweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visit Sweden s\u00e4tter ner foten i global kampanj om turistlandet Sverige &#8211; 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