{"id":295358,"date":"2024-02-29T07:00:00","date_gmt":"2024-02-29T06:00:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=295358"},"modified":"2024-02-29T06:55:46","modified_gmt":"2024-02-29T05:55:46","slug":"norwegian-moderniserar-logotype-och-visuell-profil","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/norwegian-moderniserar-logotype-och-visuell-profil\/","title":{"rendered":"Norwegian moderniserar logotype och visuell profil"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Norwegian moderniserar visuell profil och logotype f\u00f6r f\u00f6rsta g\u00e5ngen sedan etableringen 2002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Norwegians logotype och varum\u00e4rke \u00e4r b\u00e5de v\u00e4lk\u00e4nda och uppskattade, vilket vi \u00e4r v\u00e4ldigt stolta \u00f6ver. \u00c4ven om vi f\u00f6rnyar s\u00e5 lovar vi att kunderna kommer att k\u00e4nna igen oss. Efter \u00f6ver 20 \u00e5r \u00e4r det dags f\u00f6r en modernisering och den nya profilen kommer att ge Norwegian ett modernare, varmare och tydligare uttryck, s\u00e4ger Christoffer Sundby, Norwegians koncerndirekt\u00f6r f\u00f6r marknad och kundtj\u00e4nst.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"831\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/02\/Skarmavbild-2024-02-29-kl.-06.54.58-1024x831.png\" alt=\"\" class=\"wp-image-295360\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Norwegian har haft samma logotype sedan starten 2002 och det \u00e4r ett v\u00e4letablerat och starkt varum\u00e4rke. Bakom f\u00f6r\u00e4ndringen finns dels ett behov att anpassa den visuella profilen till dagens krav och behov f\u00f6r marknadsf\u00f6ring, men \u00e4ven en \u00f6nskan att tydligare visa bolagets och varum\u00e4rkets personlighet och karakt\u00e4r. Uppgraderingen \u00e4r ett led i att bolaget fyllde 20 \u00e5r under 2022 och med siktet inst\u00e4llt p\u00e5 att bli Europas mest omtyckta och p\u00e5litliga flygbolag.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Den nya visuella identiteten har en rikare f\u00e4rgpalett, ett nytt typografiskt uttryck och bildstil, samt ett mer flexibelt layoutsystem. Vi ser fram emot att visa upp den nya profilen, b\u00e5de internt och externt. Infasningen av den nya profilen kommer att ske succesivt. Vi b\u00f6rjar med digitala kanaler och uppdaterar sedan gradvis och strukturerat p\u00e5 alla marknadsplatser, kontor, flygplatser och p\u00e5 sj\u00e4lva flygplanen. Den gamla och nya profilen kan leva sida vid sida under en \u00f6verg\u00e5ngsperiod. I b\u00f6rjan av mars kommer den nya profilen och logotypen synas f\u00f6r f\u00f6rsta g\u00e5ngen i egna och externa medier, s\u00e4ger Camilla Aspen, kreativ chef p\u00e5 Norwegian. \u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If\u00f8lge pressemeddelelse.<\/p>","protected":false},"excerpt":{"rendered":"<p>Norwegian moderniserar visuell profil och logotype f\u00f6r f\u00f6rsta g\u00e5ngen sedan etableringen 2002. \u2013 Norwegians logotype och varum\u00e4rke \u00e4r b\u00e5de v\u00e4lk\u00e4nda och uppskattade, vilket vi \u00e4r v\u00e4ldigt stolta \u00f6ver. \u00c4ven om vi f\u00f6rnyar s\u00e5 lovar vi att kunderna kommer att k\u00e4nna igen oss. Efter \u00f6ver 20 \u00e5r \u00e4r det dags f\u00f6r en modernisering och den nya [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":295359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[179],"tags":[85,4144,291,4145],"class_list":["post-295358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flyg","tag-flyg","tag-logo","tag-norwegian","tag-profil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Norwegian moderniserar logotype och visuell profil &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Norwegian moderniserar logotype och visuell profil \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/da\/norwegian-moderniserar-logotype-och-visuell-profil\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norwegian moderniserar logotype och visuell profil &#8211; 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