{"id":295821,"date":"2024-03-25T06:57:00","date_gmt":"2024-03-25T05:57:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=295821"},"modified":"2024-03-25T15:41:11","modified_gmt":"2024-03-25T14:41:11","slug":"taylor-swift-effekt-pa-ekonomin-besokarna-forvantas-spendera-halv-miljard","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/taylor-swift-effekt-pa-ekonomin-besokarna-forvantas-spendera-halv-miljard\/","title":{"rendered":"Taylor Swift-effekt p\u00e5 ekonomin: Bes\u00f6karna f\u00f6rv\u00e4ntas spendera halv miljard"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>I maj genomf\u00f6r Taylor Swift tre konserter p\u00e5 Friends Arena i Solna, vilket blir hennes enda turn\u00e9stopp i Norden. Konsertbes\u00f6karna v\u00e4ntas spendera en halv miljard under sin tid i Stockholm. Detta visar nya ber\u00e4kningar som Stockholms Handelskammare tagit fram i samarbete med arenaoperat\u00f6ren Stockholm Live.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Taylor Swift lockar bes\u00f6kare fr\u00e5n hela v\u00e4rlden. N\u00e4r Friends Arena fylls med bes\u00f6kare inneb\u00e4r det ocks\u00e5 betydande int\u00e4kter f\u00f6r hotell, restauranger och butiker. Taylor Swifts bes\u00f6k \u00e4r d\u00e4rf\u00f6r en riktig hit f\u00f6r Stockholms ekonomi, s\u00e4ger Carl Bergkvist, chefekonom p\u00e5 Stockholms Handelskammare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den v\u00e4ntade ekonomiska effekten uppg\u00e5r till drygt 471 900 000 kronor. Fyra av fem bes\u00f6kare reser in till Stockholm och sammanlagt v\u00e4ntas g\u00e4ster fr\u00e5n fler \u00e4n 130 olika l\u00e4nder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Konsertbes\u00f6karna l\u00e4gger inte bara pengar p\u00e5 biljetten, utan man spenderar ocks\u00e5 p\u00e5 restaurangupplevelser, hotell, shopping, SL-biljetter och kanske en guidad rundtur. Det h\u00e4r \u00e4r det st\u00f6rsta evenemanget p\u00e5 l\u00e5ng tid och det kommer m\u00e4rkas f\u00f6r bes\u00f6ksn\u00e4ringen, s\u00e4ger Carl Bergkvist<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ber\u00e4kningen som Stockholms Handelskammare tagit fram baseras p\u00e5 vad inresta g\u00e4ster konsumerar i anslutning till konserterna. Det innefattar boende, restaurangkostnader, transporter och \u00f6vrig shopping, men inte resor till Stockholm eller kostnaden f\u00f6r konsertbiljetter. Kalkylen baseras p\u00e5 statistik fr\u00e5n liknande evenemang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Konserter och idrottsevenemang \u00e4r viktiga f\u00f6r Stockholms ekonomi, men vi kan inte enbart f\u00f6rlita oss p\u00e5 att internationella artister lockar bes\u00f6kare till Stockholm. Vi m\u00e5ste bli \u00e4nnu attraktivare som turistdestination p\u00e5 egna meriter, s\u00e4ger Carl Bergkvist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arenaoperat\u00f6ren Stockholm Live, som ansvarar f\u00f6r driften av Friends Arena, upplever ett starkt intresse fr\u00e5n artister att komma till huvudstaden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Stockholm har unika f\u00f6ruts\u00e4ttningar att vara en riktigt viktig evenemangsstad i Europa med det fantastiska utbud av arenor och stadiums vi har h\u00e4r, och vi ser ett stort tryck och intresse fr\u00e5n b\u00e5de artister och publik fr\u00e5n hela v\u00e4rlden att komma hit. Vi ser ocks\u00e5 att internationella bes\u00f6kare g\u00e4rna kommer tillbaka till stan f\u00f6r fler evenemang, vilket naturligtvis \u00e4r ett oerh\u00f6rt gott betyg, kommenterar Anna Sj\u00f6lund, inneh\u00e5llsansvarig f\u00f6r Europa p\u00e5 ASM Global \/Stockholm Live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Totalt v\u00e4ntas cirka 150 000 personer se Taylor Swift p\u00e5 Friends Arena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If\u00f8lge pressemeddelelse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>I maj genomf\u00f6r Taylor Swift tre konserter p\u00e5 Friends Arena i Solna, vilket blir hennes enda turn\u00e9stopp i Norden. Konsertbes\u00f6karna v\u00e4ntas spendera en halv miljard under sin tid i Stockholm. Detta visar nya ber\u00e4kningar som Stockholms Handelskammare tagit fram i samarbete med arenaoperat\u00f6ren Stockholm Live. &#8211; Taylor Swift lockar bes\u00f6kare fr\u00e5n hela v\u00e4rlden. N\u00e4r Friends [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":295822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[4225,101,4224,155],"class_list":["post-295821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-beskoare","tag-stockholm","tag-taylor-swift","tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taylor Swift-effekt p\u00e5 ekonomin: Bes\u00f6karna f\u00f6rv\u00e4ntas spendera halv miljard &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Taylor Swift-effekt p\u00e5 ekonomin: Bes\u00f6karna f\u00f6rv\u00e4ntas spendera halv miljard \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/da\/taylor-swift-effekt-pa-ekonomin-besokarna-forvantas-spendera-halv-miljard\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift-effekt p\u00e5 ekonomin: Bes\u00f6karna f\u00f6rv\u00e4ntas spendera halv miljard &#8211; 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