{"id":296742,"date":"2024-06-06T06:55:00","date_gmt":"2024-06-06T04:55:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=296742"},"modified":"2024-06-06T06:28:48","modified_gmt":"2024-06-06T04:28:48","slug":"visit-sweden-kampanj-for-sverige-nominerades-av-regeringen-till-exportpris","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/visit-sweden-kampanj-for-sverige-nominerades-av-regeringen-till-exportpris\/","title":{"rendered":"Visit Sweden-kampanj f\u00f6r Sverige nominerades av Regeringen till exportpris"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Visit Swedens destinationskampanj med skr\u00e4cktema: Spellbound by Sweden fr\u00e5n 2022, har tagit skaparna av kampanjen: kommunikationsbyr\u00e5n Prime Weber Schandwick, till en nominering av Regeringens exportpris f\u00f6r kulturella och kreativa branscher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;&nbsp; &nbsp;Att en av v\u00e5ra kommunikationspartners uppm\u00e4rksammas av Regeringen genom nominering till exportpriset f\u00f6r kulturella och kreativa branscher \u00e4r oerh\u00f6rt roligt och visar att turism \u00e4r en viktig exportn\u00e4ring liksom andra n\u00e4ringar och vi skickar v\u00e5ra allra varmaste gratulationer till Prime Weber Shandwick, s\u00e4ger Susanne Andersson som \u00e4r vd f\u00f6r Visit Sweden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kriterier f\u00f6r exportpriset f\u00f6r kulturella och kreativa branscher tilldelas akt\u00f6rer som utgjort synnerligen goda exempel inom sin delsektor och bidragit till st\u00e4rkt internationalisering, export och som i sin verksamhet bidragit till att synligg\u00f6ra Sverige utomlands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grunden till Visit Swedens Spellbound-kampanj lades redan 2019 \u2013 sedan kom pandemin. Visit Sweden sparade kampanjid\u00e9n som uppdaterades och f\u00f6rnyades utifr\u00e5n ett nytt v\u00e4rldsl\u00e4ge, marknadsl\u00e4ge och Visit Swedens nya varum\u00e4rkesl\u00f6fte f\u00f6r resm\u00e5let Sverige.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Sweden lanserade kampanjen med skr\u00e4cktema genom bearbetning av press och k\u00f6pt media p\u00e5 sina fokusmarknader. Under Halloween lyftes kampanjen extra i USA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Swedens arbete resulterade i en bruttor\u00e4ckvidd om ca 1,3 miljarder personer genom cirka 924 publicerade artiklar i internationell press, inl\u00e4gg och reaktioner i Visit Swedens och andras sociala mediekanaler, filmer, artiklar p\u00e5 Visit Sweden sajter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enbart pressv\u00e4rdet f\u00f6r kampanjen p\u00e5 Visit Swedens fokusmaknader ber\u00e4knas till cirka 250 g\u00e5nger investeringen f\u00f6r staten, det vill s\u00e4ga enbart f\u00f6r de publicerade artiklarna tack vare Visit Swedens arbete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ut\u00f6ver det direkta v\u00e4rdet av Visit Swedens arbete tillkommer s\u00e5 klart turismens bidrag till svenska exportv\u00e4rdet, till samh\u00e4llsutveckling, positiv Sverigebild samt attraktionskraft till platser och regioner som m\u00f6jligg\u00f6r f\u00f6retagande och arbetstillf\u00e4llen i hela landet &#8211; l\u00e5ngt bortom turismf\u00f6retagen \u2013 det som ibland kallas bes\u00f6ksn\u00e4ringseffekten:&nbsp;<a href=\"https:\/\/youtu.be\/lhp_FIIa6Ec?si=arcDg6QOYATSQhCe%C2%A0\" target=\"_blank\" rel=\"noreferrer noopener\">Se film fr\u00e5n bransch- och arbetsgivarorganisationen VISITA<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Sweden marknadsf\u00f6r resm\u00e5let Sverige i 13 l\u00e4nder p\u00e5 9 spr\u00e5k genom sitt pressarbete, sina 15 sociala mediekanaler och via 10 sajter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bolaget genomf\u00f6rde under 2023 \u00f6ver 250 press- och visningsresor till Sverige, l\u00e5g bakom 8100 artiklar i internationell press och arrangerade 3400 aff\u00e4rsm\u00f6ten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Swedens marknadsf\u00f6ring av Sverige, n\u00e5dde sammanlagt 2,7 miljarder personer, p\u00e5 alla kontinenter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">104,6 miljoner kronor investerade Regeringen i Visit Sweden 2023 och enbart PR-arbetet (de dryga 8100 artiklarna) v\u00e4rderades till ca 2,5 miljarder kronor, vilket motsvarar vad det skulle kosta att k\u00f6pa reklamplats f\u00f6r att n\u00e5 samma m\u00e4ngd m\u00e4nniskor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If\u00f8lge pressemeddelelse.<\/p>","protected":false},"excerpt":{"rendered":"<p>Visit Swedens destinationskampanj med skr\u00e4cktema: Spellbound by Sweden fr\u00e5n 2022, har tagit skaparna av kampanjen: kommunikationsbyr\u00e5n Prime Weber Schandwick, till en nominering av Regeringens exportpris f\u00f6r kulturella och kreativa branscher. &#8211;&nbsp;&nbsp; &nbsp;Att en av v\u00e5ra kommunikationspartners uppm\u00e4rksammas av Regeringen genom nominering till exportpriset f\u00f6r kulturella och kreativa branscher \u00e4r oerh\u00f6rt roligt och visar att turism [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":296743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[836,417,193,543],"class_list":["post-296742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-tag-res","tag-sverige","tag-tag-turism","tag-visit-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visit Sweden-kampanj f\u00f6r Sverige nominerades av Regeringen till exportpris &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Visit Sweden-kampanj f\u00f6r Sverige nominerades av Regeringen till exportpris \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/da\/visit-sweden-kampanj-for-sverige-nominerades-av-regeringen-till-exportpris\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visit Sweden-kampanj f\u00f6r Sverige nominerades av Regeringen till exportpris &#8211; 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