{"id":300356,"date":"2025-07-02T05:50:04","date_gmt":"2025-07-02T03:50:04","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=300356"},"modified":"2025-07-02T05:50:06","modified_gmt":"2025-07-02T03:50:06","slug":"first-camp-etablerar-sig-i-tyskland","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/first-camp-etablerar-sig-i-tyskland\/","title":{"rendered":"First Camp etablerar sig i Tyskland"},"content":{"rendered":"<p class=\"wp-block-paragraph\">First Camp, Nordens st\u00f6rsta campingkedja, tar n\u00e4sta stora strategiska steg och etablerar sig nu i Tyskland genom f\u00f6rv\u00e4rvet av campingplatsen&nbsp;<em>Via Claudia<\/em>&nbsp;i Bayern. D\u00e4rmed \u00e4r First Camp verksam i fem l\u00e4nder \u2013 efter intr\u00e4den i Danmark (2019), Norge (2022) och Finland (2025).&nbsp;Kedjan har g\u00e5tt fr\u00e5n 24 destinationer 2018 till nu 75 destinationer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201dTyskland \u00e4r Europas st\u00f6rsta campingmarknad och cirka 50 procent st\u00f6rre \u00e4n hela Skandinavien. Vi ser en betydande potential att bidra till en mer professionell och konsoliderad struktur i Tyskland \u2013 precis som vi har gjort i Norden de senaste \u00e5ren,\u201d<\/em>&nbsp;s\u00e4ger Johan S\u00f6\u00f6r, VD p\u00e5 First Camp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tydlig marknadsefterfr\u00e5gan och stark utg\u00e5ngspunkt<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First Camp har redan en stark relation till den tyska marknaden \u2013 tyska g\u00e4ster st\u00e5r idag f\u00f6r cirka\u00a015 procent av alla \u00f6vernattningar\u00a0p\u00e5 kedjans destinationer i Danmark, Sverige och Norge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201dMed f\u00f6rv\u00e4rvet av Via Claudia f\u00e5r vi en stark position i s\u00f6dra Tyskland, n\u00e4ra Alperna och de popul\u00e4ra vandringslederna l\u00e4ngs floden Lech och Via Claudia Augusta. Vi n\u00e4rmar oss detta med st\u00f6rsta \u00f6dmjukhet \u2013 och v\u00e5r f\u00f6rsta prioritet \u00e4r att bevara den h\u00f6ga kvaliteten och g\u00e4stupplevelsen,\u201d<\/em>&nbsp;forts\u00e4tter Johan S\u00f6\u00f6r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den nuvarande destinationschefen och \u00e4garen,\u00a0Felicitas Weber, kommer att forts\u00e4tta driva anl\u00e4ggningen under en l\u00e4ngre \u00f6verg\u00e5ngsperiod, och inga f\u00f6r\u00e4ndringar i g\u00e4stupplevelsen \u00e4r planerade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>F\u00f6rsta steget i en st\u00f6rre satsning<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201dVia Claudia \u00e4r ett naturligt f\u00f6rsta steg i Tyskland, men v\u00e5ra ambitioner slutar inte d\u00e4r. Vi unders\u00f6ker aktivt nya m\u00f6jligheter i den tyska marknaden och \u00e4r \u00f6ppna f\u00f6r olika \u00e4gar- och samarbetsmodeller \u2013 b\u00e5de i Tyskland och andra europeiska marknader. Vi har ocks\u00e5 nyligen genomf\u00f6rt en framg\u00e5ngsrik finansiering med ett obligationsl\u00e5n som \u00f6ppnar \u00e4nnu fler m\u00f6jligheter,\u201d<\/em>&nbsp;avslutar Johan S\u00f6\u00f6r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Via Claudia omsatta under 2024 ca 3.6 MEUR. Campingen kommer att \u00e4gas av First Camp Group AB:s systerbolag FC Husky HoldCo och \u00e4gandet ligger d\u00e4rmed utanf\u00f6r obligationsstrukturen i First Camp Group AB. F\u00f6rv\u00e4rvet finansieras genom FC Husky HoldCo:s likvida medel och existerande krediter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If\u00f8lge pressemeddelelse.<\/p>","protected":false},"excerpt":{"rendered":"<p>First Camp, Nordens st\u00f6rsta campingkedja, tar n\u00e4sta stora strategiska steg och etablerar sig nu i Tyskland genom f\u00f6rv\u00e4rvet av campingplatsen&nbsp;Via Claudia&nbsp;i Bayern. D\u00e4rmed \u00e4r First Camp verksam i fem l\u00e4nder \u2013 efter intr\u00e4den i Danmark (2019), Norge (2022) och Finland (2025).&nbsp;Kedjan har g\u00e5tt fr\u00e5n 24 destinationer 2018 till nu 75 destinationer. \u201dTyskland \u00e4r Europas st\u00f6rsta [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":300357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[557,761,193,490],"class_list":["post-300356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-camping","tag-first-camp","tag-tag-turism","tag-tyskland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Camp etablerar sig i Tyskland &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"First Camp etablerar sig i Tyskland \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/da\/first-camp-etablerar-sig-i-tyskland\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Camp etablerar sig i Tyskland &#8211; 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