{"id":301806,"date":"2025-11-11T06:44:48","date_gmt":"2025-11-11T05:44:48","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=301806"},"modified":"2025-11-11T06:44:49","modified_gmt":"2025-11-11T05:44:49","slug":"sveriges-alskade-juldryck-far-egen-hogtidsdag","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/da\/sveriges-alskade-juldryck-far-egen-hogtidsdag\/","title":{"rendered":"Sveriges \u00e4lskade juldryck f\u00e5r egen h\u00f6gtidsdag"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Medan Coca-Colas julkampanjer g\u00e5r varma v\u00e4rlden \u00f6ver \u00e4r det en annan dryck som regerar i Sverige. Med sin unika smak och sj\u00e4lvklara del av svensk kultur och jultradition, f\u00e5r nu Julmusten sin alldeles egna kalenderdag. Julmustens dag, den 24 november, blir startskottet f\u00f6r julmusts\u00e4songen och en hyllning till en av v\u00e5ra mest uppskattade drycker. (K\u00e4lla:\u00a0<a href=\"https:\/\/sverigesbryggerier.se\/nyheter\/julmusten-far-egen-dag-24-november-blir-startskottet-for-julen\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u><strong>Julmustens Dag<\/strong><\/u><\/strong><\/a><strong>)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skapad i ett laboratorium, nu en julklassiker<\/strong><br>Julmusten introducerades 1910 av Harry Roberts och hans far Robert som ett festligt och alkoholfritt dryckes-alternativ som kunde njutas av alla under julen, oavsett \u00e5lder eller alkoholpreferens. Resultatet blev en s\u00f6t dryck, baserad p\u00e5 naturliga ingredienser som humle och malt, som ocks\u00e5 gav drycken dess distinkta smak. Idag \u00e4r det endast tre personer som k\u00e4nner till det hemliga receptet, som fortfarande \u00e4gs av familjef\u00f6retaget Roberts AB, och som f\u00f6rvaras i ett kassask\u00e5p i \u00d6rebro. 98 procent av alla Julmust-m\u00e4rken anv\u00e4nder dess noggrant bevakade koncentrat. (K\u00e4lla:&nbsp;<a href=\"https:\/\/svenskamaltider.se\/julmust-sveriges-alskade-juldryck\/\" rel=\"noreferrer noopener\" target=\"_blank\"><u>Svenska M\u00e5ltider<\/u><\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>50 miljoner liter<\/strong><br>Enligt en f\u00e4rsk unders\u00f6kning fr\u00e5n Kantar-Sifo dricker 61 procent av svenskarna Julmust under julhelgen, uppskattningsvis 50 miljoner liter konsumeras p\u00e5 bara n\u00e5gra veckor, och n\u00e4stan 1 av 5 s\u00e4ger att julen inte skulle vara densamma utan den. (K\u00e4lla:&nbsp;<a href=\"https:\/\/nu.se\/coca-colas-chock-forlorar-stort-i-sverige-i-jul\/?\" rel=\"noreferrer noopener\" target=\"_blank\"><u>nu.se<\/u><\/a>&nbsp;og&nbsp;<a href=\"https:\/\/www.mynewsdesk.com\/se\/carlsberg_sverige_ab__\/pressreleases\/var-femte-svensk-ingen-jul-utan-julmust-3360641\" rel=\"noreferrer noopener\" target=\"_blank\"><u>MyNewsdesk<\/u><\/a>)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 F\u00f6r m\u00e5nga av oss \u00e4r det ot\u00e4nkbart att fira jul utan julmust, vilket s\u00e4ger mycket om julmustens status och dess roll som inofficiell nationaldryck under jul, s\u00e4ger s\u00e4ger Casper Danielsson, kommunikationschef p\u00e5 Carlsberg Sverige. (K\u00e4lla:&nbsp;<a href=\"https:\/\/nu.se\/coca-colas-chock-forlorar-stort-i-sverige-i-jul\/?\" rel=\"noreferrer noopener\" target=\"_blank\"><u>nu.se<\/u><\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I Sverige s\u00e4ljer drycken mer \u00e4n alla andra drycker under julhelgen, inklusive Coca-Cola, som enligt uppgift f\u00f6rlorar upp till 50 procent av sin decemberf\u00f6rs\u00e4ljning till denna lokala favorit. Ryktet s\u00e4ger att Coca-Cola en g\u00e5ng f\u00f6rs\u00f6kte k\u00f6pa r\u00e4ttigheterna, men fick ett artigt men best\u00e4mt nej. (K\u00e4lla:&nbsp;<a href=\"https:\/\/foretagskallan.se\/julens-viktigaste-dryck\/?\" rel=\"noreferrer noopener\" target=\"_blank\"><u>F\u00f6retagsk\u00e4llan<\/u><\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Julmust i tidens tecken<\/strong><br>Julmust \u00e4r inte l\u00e4ngre bara en nostalgisk favoritdryck fr\u00e5n det f\u00f6rflutna. Som svar p\u00e5 den v\u00e4xande efterfr\u00e5gan p\u00e5 h\u00e4lsosammare dryckes-alternativ visar f\u00e4rska siffror fr\u00e5n branschorganisationen&nbsp;<a href=\"https:\/\/sverigesbryggerier.se\/english\/\" rel=\"noreferrer noopener\" target=\"_blank\"><u>Sveriges Bryggerier<\/u><\/a>&nbsp;en kraftig \u00f6kning av hantverksm\u00e4ssig julmust, sockerfria varianter samt nya smaker och fatlagringar. H\u00e5llbarhet blir ocks\u00e5 en allt viktigare prioritering, med milj\u00f6v\u00e4nliga ingredienser, \u00e5tervinningsbara f\u00f6rpackningar och lokal produktion p\u00e5 uppg\u00e5ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Julmusten utvecklas i takt med konsumenterna, den \u00e4r b\u00e5de nostalgisk och modern p\u00e5 samma g\u00e5ng. Oavsett om den kommer fr\u00e5n en liten verkstad i Sk\u00e5ne eller en stor anl\u00e4ggning i Dalarna \u00e4r julmusten en gemensam tradition. Bryggerierna visar hur svensk dryckeskultur b\u00e5de kan f\u00f6rnya sig och bevara sin sj\u00e4l. Julmusten \u00e4r en del av Sveriges dryckeshistoria, s\u00e4ger Anna-Karin Fondberg , VD f\u00f6r Sveriges Bryggerier. (K\u00e4lla:&nbsp;<a href=\"https:\/\/livsmedelsnyheter.se\/2025\/10\/30\/julmusttrender-2025-hantverk-hallbarhet-och-nya-smaker\/\" rel=\"noreferrer noopener\" target=\"_blank\"><u>Julmusttrender<\/u><\/a>&nbsp;2025 )<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Och f\u00f6r dem som inte kan f\u00e5 nog av Julmust \u00e5terkommer den tyst p\u00e5 v\u00e5ren \u2013 under namnet P\u00e5skmust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If\u00f8lge pressemeddelelse.<\/p>","protected":false},"excerpt":{"rendered":"<p>Medan Coca-Colas julkampanjer g\u00e5r varma v\u00e4rlden \u00f6ver \u00e4r det en annan dryck som regerar i Sverige. Med sin unika smak och sj\u00e4lvklara del av svensk kultur och jultradition, f\u00e5r nu Julmusten sin alldeles egna kalenderdag. Julmustens dag, den 24 november, blir startskottet f\u00f6r julmusts\u00e4songen och en hyllning till en av v\u00e5ra mest uppskattade drycker. (K\u00e4lla:\u00a0Julmustens [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":301807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[87,6488,6487,2322],"class_list":["post-301806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-dryck","tag-julmust","tag-julmustdagen","tag-svensk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sveriges \u00e4lskade juldryck f\u00e5r egen h\u00f6gtidsdag &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Sveriges \u00e4lskade juldryck f\u00e5r egen h\u00f6gtidsdag \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/da\/sveriges-alskade-juldryck-far-egen-hogtidsdag\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sveriges \u00e4lskade juldryck f\u00e5r egen h\u00f6gtidsdag &#8211; 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