{"id":231086,"date":"2018-01-17T07:01:41","date_gmt":"2018-01-17T06:01:41","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=231086"},"modified":"2024-02-02T11:40:39","modified_gmt":"2024-02-02T11:40:39","slug":"gothenburg-city-chooses-dear-friends-as-new-advertising-agency","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/goteborg-co-valjer-dear-friends-som-ny-reklambyra\/","title":{"rendered":"G\u00f6teborg &amp; Co chooses Dear Friends as its new advertising agency"},"content":{"rendered":"<p><figure id=\"attachment_231087\" aria-describedby=\"caption-attachment-231087\" style=\"width: 450px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.travelreport.se\/en\/?attachment_id=231087\" rel=\"attachment wp-att-231087\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2018\/01\/emzlmyot5psjxa8canh6-450x300.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"size-medium wp-image-231087\" \/><\/a><figcaption id=\"caption-attachment-231087\" class=\"wp-caption-text\">Photo: Anders Wester\/G\u00f6teborg &amp; Co<\/figcaption><\/figure><br \/>\nG\u00f6teborg &amp; Co, whose remit is to market and help develop Gothenburg as a city for tourism, meetings, and events, has chosen Dear Friends as its new advertising agency.<\/p>\n<p>The procurement was carried out as a renewed competitive tender among the agencies with framework agreements with the City of Gothenburg.<\/p>\n<p>\u2013 We need a full-service agency that can deliver on all levels, and we received five solid bids, says Agneta Forshufvud, who is responsible for the procurement. The proposals were evaluated by a group of seven people based on clearly specified parameters, and we look forward to an exciting collaboration with Dear Friends, says Agneta Forshufvud.<\/p>\n<p>\u2013 As a Gothenburg-based agency, we are naturally both delighted and proud to have been entrusted to collaborate with G\u00f6teborg &amp; Co. Everyone at the agency is eagerly looking forward to being involved in marketing the city where we live and work. And given everything that's happening in the city, both in the short and long term, we know there are many wonderful projects to get stuck into together, says Roger Brovik, CEO of Dear Friends.<\/p>\n<p>The collaboration between G\u00f6teborg &amp; Co and Dear Friends begins on 18 January 2018.<\/p>","protected":false},"excerpt":{"rendered":"<p>G\u00f6teborg &#038; Co, vars uppgift \u00e4r att marknadsf\u00f6ra och medverka i utvecklingen av G\u00f6teborg som turist-, m\u00f6tes- och evenemangsstad, har valt Dear Friends till ny reklambyr\u00e5. Upphandlingen gjordes som en f\u00f6rnyad konkurrensuts\u00e4ttning bland de byr\u00e5er som har ramavtal med G\u00f6teborgs Stad. &#8211; Vi beh\u00f6ver en fullservicebyr\u00e5 som kan leverera p\u00e5 alla niv\u00e5er och vi fick [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[1477,1478,1479],"class_list":["post-231086","post","type-post","status-publish","format-standard","hentry","category-turism","tag-dear-friends","tag-goteborg-co","tag-reklambyra"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>G\u00f6teborg &amp; Co v\u00e4ljer Dear Friends som ny reklambyr\u00e5 &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"G\u00f6teborg &amp; Co v\u00e4ljer Dear Friends som ny reklambyr\u00e5 \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/gothenburg-city-chooses-dear-friends-as-new-advertising-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00f6teborg &amp; 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