{"id":231530,"date":"2018-03-29T07:03:27","date_gmt":"2018-03-29T05:03:27","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=231530"},"modified":"2024-02-02T11:41:24","modified_gmt":"2024-02-02T11:41:24","slug":"prestigious-award-for-klm-in-the-golden-key-2018","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/prestigefyllt-pris-till-klm-i-guldnyckeln-2018\/","title":{"rendered":"Prestigious award for KLM in the Guldnyckeln 2018"},"content":{"rendered":"<p><figure id=\"attachment_231531\" aria-describedby=\"caption-attachment-231531\" style=\"width: 450px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.travelreport.se\/en\/?attachment_id=231531\" rel=\"attachment wp-att-231531\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2018\/03\/e0cmbaqaiyq28lrswli8-450x310.jpg\" alt=\"\" width=\"450\" height=\"310\" class=\"size-medium wp-image-231531\" \/><\/a><figcaption id=\"caption-attachment-231531\" class=\"wp-caption-text\">Photo: KLM<\/figcaption><\/figure><br \/>\n<strong>Together with the communications agency Pool, KLM won gold last week in the &quot;Travel, Transport &amp; Vehicles&quot; category.<\/strong><\/p>\n<p>For the Scandinavian campaign The Amsterdam Sneaker at the Guldnyckelgalan. The campaign was launched in 2017 and quickly created great interest from the public.<\/p>\n<p>The campaign&#039;s goal was to highlight Amsterdam as a city and, in contrast to other big cities, show how walkable it is. In response, a specially adapted shoe was developed to maximize the experience. The campaign was a great success, as was the interest in the exclusive shoes. All proceeds from the sales went to UNICEF.<\/p>\n<p>\u2013 It feels incredibly fun to inspire people to have adventures and discover new parts of Amsterdam on foot, while at the same time, with the campaign, we have been able to help UNICEF in its important work, says Carina Berqvist, Head of Communications for Air France and KLM in the Nordics. <\/p>\n<p><strong>Briefly about The Amsterdam Sneaker<\/strong><\/p>\n<p>-Launched Q1 2017 in Denmark, Norway and Sweden<br \/>\n-Received the most movie views on Youtube in Norway and Sweden Q1 2017<br \/>\n-Has previously been awarded bronze in the 100Wattaren<br \/>\n-398,968 views on Youtube<\/p>","protected":false},"excerpt":{"rendered":"<p>Tillsammans med kommunikationsbyr\u00e5n Pool, vann KLM i f\u00f6rra veckan guld i kategorin \u201dResor, transporter &#038; fordon\u201d. F\u00f6r den skandinaviska kampanjen The Amsterdam Sneaker p\u00e5 Guldnyckelgalan. Kampanjen lanserades 2017 och skapade p\u00e5 kort tid ett stort intresse fr\u00e5n allm\u00e4nheten. Kampanjens m\u00e5l var att lyfta Amsterdam som stad och, i kontrast till andra storst\u00e4der, visa hur promenadv\u00e4nlig [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[179],"tags":[1841,295,1842],"class_list":["post-231530","post","type-post","status-publish","format-standard","hentry","category-flyg","tag-guldnyckel","tag-klm","tag-pris"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prestigefyllt pris till KLM i Guldnyckeln 2018 &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Prestigefyllt pris till KLM i Guldnyckeln 2018 \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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