{"id":231917,"date":"2018-06-13T06:58:54","date_gmt":"2018-06-13T04:58:54","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=231917"},"modified":"2024-02-02T11:41:46","modified_gmt":"2024-02-02T11:41:46","slug":"sj-winner-in-swedish-design-awards","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sj-vinnare-i-swedish-design-awards\/","title":{"rendered":"SJ winner in Swedish Design Awards"},"content":{"rendered":"<p><figure id=\"attachment_231918\" aria-describedby=\"caption-attachment-231918\" style=\"width: 450px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.travelreport.se\/en\/?attachment_id=231918\" rel=\"attachment wp-att-231918\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2018\/06\/Ska\u0308rmavbild-2018-06-13-kl.-06.32.13-450x249.png\" alt=\"\" width=\"450\" height=\"249\" class=\"size-medium wp-image-231918\" \/><\/a><figcaption id=\"caption-attachment-231918\" class=\"wp-caption-text\">Photo: SJ<\/figcaption><\/figure><br \/>\nWith a user-friendly environment and key functions that meet users&#039; needs, SJ took home first prize in the Digital Products and Services category in connection with the Swedish Design Awards.<\/p>\n<p>\u2013 It&#039;s really great that our intensive work to constantly focus on customer benefit is receiving this attention. Winning the Swedish Design Awards is a great honor for us, says Jenny Gejke, responsible for SJ&#039;s digital channels.<\/p>\n<p>The jury&#039;s justification for this year&#039;s first place in the &quot;Digital Products and Services&quot; category was as follows: &quot;With a clear, clean and user-friendly environment at its core, a number of key functions that solve and facilitate users&#039; needs on an individual level, and an easy and human use of language, customers&#039; perception of SJ has shifted from delays and cancelled trains to user-friendliness and self-evidentness with the help of design.&quot;.<\/p>\n<p>\u2013 Together with our partners Pond and Bontouch, we at SJ have created a seamless digital experience with usability in focus. The goal has been to make it easier and more enjoyable for passengers both before, during and after the trip, says Jenny Gejke.<\/p>","protected":false},"excerpt":{"rendered":"<p>Med motivering om en anv\u00e4ndarv\u00e4nlig milj\u00f6 och nyckelfunktioner som m\u00f6ter anv\u00e4ndarnas behov kammade SJ hem f\u00f6rstapriset i kategorin Digitala produkter och tj\u00e4nster i samband med Swedish Design Awards. &#8211; Det \u00e4r verkligen j\u00e4tteroligt att v\u00e5rt intensiva arbete med att hela tiden s\u00e4tta kundnyttan i fokus f\u00e5r den h\u00e4r uppm\u00e4rksamheten. Att vinna Swedish Design Awards \u00e4r [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[185],"tags":[2117,2118,234,2119,191],"class_list":["post-231917","post","type-post","status-publish","format-standard","hentry","category-tag","tag-bontouch","tag-pond","tag-sj","tag-swedish-design","tag-tag-taag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SJ vinnare i Swedish Design Awards &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"SJ vinnare i Swedish Design Awards \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/sj-winner-in-swedish-design-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SJ vinnare i Swedish Design Awards &#8211; 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