{"id":232633,"date":"2018-11-07T06:59:12","date_gmt":"2018-11-07T05:59:12","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=232633"},"modified":"2024-02-02T12:57:46","modified_gmt":"2024-02-02T12:57:46","slug":"sj-mest-digitala-reseforetag-i-sverige","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sj-mest-digitala-reseforetag-i-sverige\/","title":{"rendered":"SJ mest digitala resef\u00f6retag i Sverige"},"content":{"rendered":"

\"\"<\/a>
Foto:sj<\/figcaption><\/figure>
\nManagement-konsultf\u00f6retaget BearingPoint rankar SJ som Sveriges mest digitala resef\u00f6retag i sin \u00e5rliga m\u00e4tning Digital Leaders in Sweden 2019.<\/strong> <\/p>\n

SJ kl\u00e4ttrar \u00e4ven 19 placeringar till andraplatsen som Sveriges mest digitala f\u00f6retag, j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r. Rankingen bygger p\u00e5 en unders\u00f6kning av 85 svenska f\u00f6retag inom elva olika industrier f\u00f6r att f\u00f6rst\u00e5 deras digitala mognad fr\u00e5n ett kundperspektiv.<\/p>\n

I unders\u00f6kningen, som genomf\u00f6rdes under sommaren 2018, studerades f\u00f6retagens grad av digitalisering utifr\u00e5n 252 kriterier inom sex dimensioner: e-handel, e-CRM, mobila tj\u00e4nster, sociala medier, digital produktupplevelse och digital marknadsf\u00f6ring. Ut\u00f6ver topplaceringen i svenskt n\u00e4ringsliv s\u00e5 f\u00e5r SJ \u00e4ven f\u00f6rstaplatsen inom reseindustrin \u201dpassenger transportation\u201d. Vidare rankas SJ som n\u00e4st b\u00e4st i Sverige i dimensionerna e-CRM och mobila tj\u00e4nster.<\/p>\n

\u2013 Vi \u00e4r naturligtvis mycket stolta \u00f6ver den h\u00e4r placeringen, men vi n\u00f6jer oss inte med detta. SJs satsning p\u00e5 digitalisering genomsyrar hela v\u00e5r verksamhet och \u00e4r ett rent strategiskt val f\u00f6r att st\u00e4rka v\u00e5r l\u00e5ngsiktiga konkurrenskraft. M\u00e5ls\u00e4ttningen \u00e4r tydlig: vi vill ha de n\u00f6jdaste medarbetarna, de n\u00f6jdaste kunderna och de l\u00e4gsta kostnaderna, s\u00e4ger SJs vd Crister Fritzson.<\/p>\n

Motiveringen till SJs andraplats lyder \u201dTack vare stora f\u00f6rb\u00e4ttringar sedan fjol\u00e5ret inom e-handel, e-CRM och sociala medier och med s\u00e4rskilt starka resultat i e-CRM och mobila tj\u00e4nster, fick SJ h\u00f6ga betyg i n\u00e4stan alla dimensioner\u201d.<\/p>\n

\u2013 SJ visar en imponerande \u00f6kning av den totala po\u00e4ngen fr\u00e5n f\u00f6rra \u00e5rets studie, fr\u00e5n 2,9 till 3,4 och fr\u00e5n 21:e till 2:a plats i den totala rankningen, s\u00e4ger Louise von Blixen-Finecke, Partner, BearingPoint Sweden.<\/p>","protected":false},"excerpt":{"rendered":"

Management-konsultf\u00f6retaget BearingPoint rankar SJ som Sveriges mest digitala resef\u00f6retag i sin \u00e5rliga m\u00e4tning Digital Leaders in Sweden 2019. SJ kl\u00e4ttrar \u00e4ven 19 placeringar till andraplatsen som Sveriges mest digitala f\u00f6retag, j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r. Rankingen bygger p\u00e5 en unders\u00f6kning av 85 svenska f\u00f6retag inom elva olika industrier f\u00f6r att f\u00f6rst\u00e5 deras digitala mognad fr\u00e5n ett […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[185],"tags":[2490,2491,234,191],"class_list":["post-232633","post","type-post","status-publish","format-standard","hentry","category-tag","tag-bearingpoint","tag-digitala","tag-sj","tag-tag-taag"],"acf":[],"yoast_head":"\nSJ mest digitala resef\u00f6retag i Sverige – Travel Report<\/title>\n<meta name=\"description\" content=\"SJ mest digitala resef\u00f6retag i Sverige \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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