{"id":232690,"date":"2018-11-20T07:01:15","date_gmt":"2018-11-20T06:01:15","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=232690"},"modified":"2024-02-02T12:57:44","modified_gmt":"2024-02-02T12:57:44","slug":"visit-sweden-and-swedish-ski-destinations-will-make-more-danes-choose-sweden","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/visit-sweden-och-svenska-skiddestinationer-ska-fa-fler-danskar-att-valja-sverige\/","title":{"rendered":"Visit Sweden and Swedish ski destinations will make more Danes choose Sweden"},"content":{"rendered":"<p><figure id=\"attachment_232691\" aria-describedby=\"caption-attachment-232691\" style=\"width: 450px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.travelreport.se\/en\/?attachment_id=232691\" rel=\"attachment wp-att-232691\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2018\/11\/y8lytkq81dulieilbnew-450x254.jpg\" alt=\"\" width=\"450\" height=\"254\" class=\"size-medium wp-image-232691\" \/><\/a><figcaption id=\"caption-attachment-232691\" class=\"wp-caption-text\">Photo: Visit Sweden<br \/><\/figcaption><\/figure><br \/>\nEvery year, 500,000 Danes go on a skiing holiday abroad. <\/p>\n<p>For many, Sweden is a classic winter destination, and in the eyes of the Danes, winter Sweden has a strong position as a child-friendly destination. Less well-known is Sweden&#039;s wide range of tougher slopes, unique opportunities for cross-country skiing and spectacular experiences such as heli-skiing. Right now, a winter campaign is running from Visit Sweden and a number of Swedish ski destinations, &quot;Sweden is cold&quot;, which is intended to broaden the image of Sweden.<\/p>\n<p>The number of Danes traveling abroad for winter holidays is relatively constant and is not expected to grow significantly in the coming years. Sweden&#039;s main competitors in the Danish market are Norway and Austria, and this year&#039;s winter campaign therefore also highlights Sweden&#039;s many opportunities for more challenging skiing, something that competitor countries are better known for. The goal is to make Sweden exciting even for the more advanced skiers in families, to get them to discover new things and return to Sweden year after year. <\/p>\n<p>\u2013 Danish ski travelers already appreciate the child-friendly Sweden, but have a vague idea of the wide range and number of ski resorts. If Swedish ski destinations are to receive more bookings and more revenue, we need to convince the Danes that Sweden is at least as good as, for example, Norway, says Anne Sch\u00f6ltz Bjerregaard, Country Manager for Denmark at Visit Sweden.<\/p>\n<p>Visit Sweden has analyzed how Danish ski tourists book their trip and what their image of Sweden is compared to competing winter destinations. Many have already decided which country they want to go to before they start searching for offers online, and often the same destinations apply as in previous years. 75 percent plan and book their trip themselves, mainly online. Eight out of ten Danish ski tourists travel to their destination in Sweden in their own car.<\/p>\n<p>Visit Sweden&#039;s winter campaign is now inspiring Danes in several channels and runs until March. Short inspiring films are now being distributed via YouTube, web TV, Instagram and Facebook. Through a media partnership with Berlingske, Danes can read articles about Sweden. Danish journalists and influencers are given facts and inspiration to tell their own stories about winter experiences in the neighboring country, including by visiting several ski destinations themselves. Visit Sweden&#039;s official website in Danish contains articles and guides about Sweden&#039;s range of winter experiences, which help Danes find the destination that suits them.<\/p>\n<p>Participating in the campaign are Isaberg Mountain Resort, Mullsj\u00f6 Alpin, Falk\u00f6ping Alpin, Next Sk\u00f6vde, Kl\u00e4ppen Ski Resort, St\u00f6ten i S\u00e4len, Idre Fj\u00e4ll, Orsa Gr\u00f6nklitt, Destination Lofsdalen, the West Sweden Tourist Board, Visit V\u00e4rmland, Visit Dalarna and J\u00e4mtland H\u00e4rjdedalen Tourism.<\/p>","protected":false},"excerpt":{"rendered":"<p>Varje \u00e5r \u00e5ker 500 000 danskar p\u00e5 skidsemester utomlands. F\u00f6r m\u00e5nga \u00e4r Sverige ett klassiskt resm\u00e5l p\u00e5 vintern, och i danskarnas \u00f6gon har vinter-Sverige en stark position som barnv\u00e4nligt resm\u00e5l. Mindre k\u00e4nt \u00e4r Sveriges breda utbud av tuffare backar, unika m\u00f6jligheter till l\u00e4ngdskid\u00e5kning och spektakul\u00e4ra upplevelser som heli-skiing. Just nu rullar en vinterkampanj fr\u00e5n Visit [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[440,358,417,543],"class_list":["post-232690","post","type-post","status-publish","format-standard","hentry","category-turism","tag-danmark","tag-skidor","tag-sverige","tag-visit-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visit Sweden och svenska skiddestinationer ska f\u00e5 fler danskar att v\u00e4lja Sverige &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Visit Sweden och svenska skiddestinationer ska f\u00e5 fler danskar att v\u00e4lja Sverige \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, 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