{"id":232939,"date":"2019-01-18T07:01:52","date_gmt":"2019-01-18T06:01:52","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=232939"},"modified":"2024-02-02T12:26:06","modified_gmt":"2024-02-02T12:26:06","slug":"visit-sweden-bjuder-in-utlandska-turister-till-gor-det-sjalv-maltid-i-naturen","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/visit-sweden-bjuder-in-utlandska-turister-till-gor-det-sjalv-maltid-i-naturen\/","title":{"rendered":"Visit Sweden bjuder in utl\u00e4ndska turister till g\u00f6r-det-sj\u00e4lv-m\u00e5ltid i naturen"},"content":{"rendered":"

\"\"<\/a>
Foto: August Dellert<\/figcaption><\/figure>
\nNu startar kampanjen The Edible Country, som ska skapa internationell uppm\u00e4rksamhet f\u00f6r spektakul\u00e4ra upplevelser av svenska smaker och naturen.<\/strong> <\/p>\n

P\u00e5 sju natursk\u00f6na platser i Sverige har Visit Sweden och svenska turistregioner placerat bord, d\u00e4r utl\u00e4ndska turister kan laga en h\u00e4lsosam gourmetm\u00e5ltid av r\u00e5varor de sj\u00e4lva samlar i den svenska naturen. Borden bokas via Bookatable.<\/p>\n

Svenska stj\u00e4rnkockar har komponerat recept med ingredienser som abborre, enb\u00e4r och kantareller. Rustika tr\u00e4bord har specialritats, snickrats och placerats ut p\u00e5 vackra platser i Sk\u00e5ne, J\u00e4mtland, Bohusl\u00e4n, V\u00e4rmland, Stockholms sk\u00e4rg\u00e5rd, Swedish Lapland och Sm\u00e5land. Bokningen via Bookatable har \u00f6ppnat. Allt \u00e4r klart f\u00f6r att samla r\u00e5varor fr\u00e5n mark och vatten och tillreda en h\u00e4lsosam gourmetm\u00e5ltid utomhus \u2013 mitt i den vackra och tillg\u00e4ngliga svenska naturen.<\/p>\n

Idag sl\u00e4pper Visit Sweden kampanjen The Edible Country, som ska inspirera utl\u00e4ndska turister till m\u00e5ltidsupplevelser och aktiviteter i den svenska naturen i hela landet. Kampanjen ska skapa uppm\u00e4rksamhet f\u00f6r destinationen Sverige i framf\u00f6r allt Tyskland, Frankrike, Storbritannien och USA. Borden kan bokas via Bookatable mellan maj och september.<\/p>\n

– Att kunna f\u00e5 en unik natur- och matupplevelse efter de svenska stj\u00e4rnkockarnas specialkomponerade recept hoppas vi ska skapa stor uppm\u00e4rksamhet f\u00f6r Sverige i v\u00e4rlden. Kampanjen leder ocks\u00e5 vidare till andra mat- och naturupplevelser som man kan g\u00f6ra under ett bes\u00f6k i Sverige, s\u00e4ger Jennie Skogsborn Missuna, Chief Experience Officer p\u00e5 Visit Sweden.<\/p>\n

De utl\u00e4ndska turister som Visit Sweden riktar Sverigemarknadsf\u00f6ringen till \u00e4r mycket intresserade av att l\u00e4ra k\u00e4nna Sverige p\u00e5 ett djupare plan, exempelvis natur, kultur och livsstil, svensk mat och dryck samt svenska traditioner.<\/p>\n

– Intresset f\u00f6r att \u00e4ta h\u00e4lsosam mat \u00f6kar och vi vill l\u00e5ta fler uppleva det rika skafferi som den svenska naturen erbjuder. Den svenska naturn\u00e4ra livsstilen v\u00e4cker nyfikenhet hos utl\u00e4ndska resen\u00e4rer och att \u00e4ta mat i det fria \u00e4r s\u00e5 n\u00e4ra den svenska folksj\u00e4len man kan komma, forts\u00e4tter Jennie Skogsborn Missuna. <\/p>\n

P\u00e5 sajten visitsweden.com\/ediblecountry finns alla recept och instruktioner som beh\u00f6vs f\u00f6r att laga sin m\u00e5ltid, tillsammans med information om hur man f\u00f6ljer allemansr\u00e4tten och vistas i den svenska naturen. D\u00e4r finns tips p\u00e5 naturupplevelser, boenden, restauranger, caf\u00e9er, g\u00e5rdsbutiker och vandringar som man kan g\u00f6ra i regionerna d\u00e4r borden \u00e4r placerade. Bes\u00f6karen inspireras ocks\u00e5 att ta hj\u00e4lp av kunniga lokala guider inom natur och mat.<\/p>\n

Kampanjen The Edible Country ska spridas i mat-, rese- och nyhetsmedier och via k\u00f6pt och f\u00f6rtj\u00e4nad r\u00e4ckvidd i sociala medier, i framf\u00f6r allt Tyskland, Frankrike, Storbritannien och USA. Visit Sweden lyfter ocks\u00e5 fram kampanjen under den internationella kockt\u00e4vlingen Bocuse d\u00b4Or i Lyon i slutet av januari. \u00c4ven Bookatable, Europas st\u00f6rsta bokningssajt f\u00f6r restauranger, sprider kampanjen i sina kanaler. Filmer, instruktionsvideor, intervjuer med kampanjens svenska kockar och annat material ska inspirera vidare till att uppleva den svenska naturen och maten.<\/p>\n

Redan i oktober bes\u00f6kte journalister och influerare fr\u00e5n fyra l\u00e4nder Sm\u00e5land f\u00f6r att testa upplevelsen.<\/p>\n

Kampanjen \u00e4r ett samarbete mellan Visit Sweden och Tourism in Sk\u00e5ne, Turistr\u00e5det V\u00e4stsverige, Visit V\u00e4rmland, Sm\u00e5lands Turism, Destination Sm\u00e5land, Region Kalmar l\u00e4n, Visit Stockholm, J\u00e4mtland H\u00e4rjedalen Turism och Swedish Lapland. De svenska kockar som deltar i kampanjen \u00e4r Titti Qvarnstr\u00f6m, Niklas Ekstedt, Anton Bjuhr och Jacob Holmstr\u00f6m.<\/p>\n

I kampanjen samarbetar Visit Sweden \u00e4ven med Bookatable.com, H\u00e5ll Sverige Rent, Primus och Fj\u00e4llr\u00e4ven. The Edible Country \u00e4r en del av programmen H\u00e5llbar natur- och ekoturism p\u00e5 landsbygden, som delfinansieras av regeringen, samt Exportprogram f\u00f6r Sveriges m\u00e5ltidsturism, som delfinansieras av EU:s jordbruksfond och regeringens landsbygdsprogram.<\/p>\n

Bokningsbara bord \u00f6ver hela Sverige<\/strong>
\nJ\u00e4mtland\/H\u00e4rjedalen: Bydalen, vid Dalsj\u00f6n i Bydalsfj\u00e4llen
\nSwedish Lapland: p\u00e5 Skeppsholmen i Arjeplog
\nSm\u00e5land: n\u00e4ra Asa norr om V\u00e4xj\u00f6
\nStockholms sk\u00e4rg\u00e5rd: p\u00e5 Ut\u00f6 i s\u00f6dra sk\u00e4rg\u00e5rden
\nSk\u00e5ne: Orman\u00e4s n\u00e4ra H\u00f6\u00f6r
\nV\u00e4rmland: i naturreservatet Kittelf\u00e4ltet, mellan Molkom och Filipstad
\nV\u00e4stsverige: p\u00e5 Ramsvikslandet n\u00e4ra Sm\u00f6gen <\/em><\/p>","protected":false},"excerpt":{"rendered":"

Nu startar kampanjen The Edible Country, som ska skapa internationell uppm\u00e4rksamhet f\u00f6r spektakul\u00e4ra upplevelser av svenska smaker och naturen. P\u00e5 sju natursk\u00f6na platser i Sverige har Visit Sweden och svenska turistregioner placerat bord, d\u00e4r utl\u00e4ndska turister kan laga en h\u00e4lsosam gourmetm\u00e5ltid av r\u00e5varor de sj\u00e4lva samlar i den svenska naturen. Borden bokas via Bookatable. Svenska […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[58,1299,2652,543],"class_list":["post-232939","post","type-post","status-publish","format-standard","hentry","category-turism","tag-mat","tag-sweden-2","tag-the-edible-country","tag-visit-sweden"],"acf":[],"yoast_head":"\nVisit Sweden bjuder in utl\u00e4ndska turister till g\u00f6r-det-sj\u00e4lv-m\u00e5ltid i naturen – Travel Report<\/title>\n<meta name=\"description\" content=\"Visit Sweden bjuder in utl\u00e4ndska turister till g\u00f6r-det-sj\u00e4lv-m\u00e5ltid i naturen \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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