{"id":233081,"date":"2019-02-13T07:01:34","date_gmt":"2019-02-13T06:01:34","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=233081"},"modified":"2024-02-02T12:24:27","modified_gmt":"2024-02-02T12:24:27","slug":"rekordar-for-besoksnaringen-i-swedish-lapland","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/rekordar-for-besoksnaringen-i-swedish-lapland\/","title":{"rendered":"Rekord\u00e5r f\u00f6r bes\u00f6ksn\u00e4ringen i Swedish Lapland"},"content":{"rendered":"

\"\"<\/a>
Foto:Swedish Lapland<\/figcaption><\/figure>
\nDestinationen Swedish Lapland \u00f6kar med 5 procent i antalet g\u00e4stn\u00e4tter f\u00f6r 2018, en \u00f6kning f\u00f6rdelad \u00f6ver hela \u00e5ret, enligt den prelimin\u00e4ra inkvarteringsstatistiken fr\u00e5n SCB. <\/p>\n

Andelen utl\u00e4ndska g\u00e4stn\u00e4tter \u00f6kar fr\u00e5n 29 till 34 procent, ett gott betyg f\u00f6r de attraktiva f\u00f6retag som finns och de marknadsinsatser som g\u00f6rs inom destinationen.<\/p>\n

Idag sl\u00e4pptes den prelimin\u00e4ra inkvarteringsstatistiken f\u00f6r 2018 \u2013 ett rekord\u00e5r f\u00f6r Swedish Lapland. Den totala \u00f6kningen, j\u00e4mf\u00f6rt med 2017, landar p\u00e5 +5 procent. En \u00f6kning h\u00f6gre \u00e4n rikssnittet och under nio av tolv m\u00e5nader har bes\u00f6karantalet varit h\u00f6gsta n\u00e5gonsin.<\/p>\n

– V\u00e5r redan starka vinters\u00e4song forts\u00e4tter \u00f6ka med 13 procent j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r. Men \u00e4nnu viktigare f\u00f6r n\u00e4ringens utveckling \u00e4r att vi ser att \u00f6kningen \u00e4r f\u00f6rdelad \u00f6ver hela \u00e5ret f\u00f6r de marknader vi bearbetar, s\u00e4ger vd Erika Mattsson.<\/p>\n

– Tillsammans med lokala destinationer och f\u00f6retag arbetar vi aktivt med att st\u00e4rka alla s\u00e4songer, f\u00f6r vi \u00e4r medvetna om att destinationen har mycket att erbjuda den globala resen\u00e4ren, \u00e5ret om. D\u00e4rf\u00f6r \u00e4r det ocks\u00e5 extra roligt att vi 2018 passerade gr\u00e4nsen om 1 miljon utl\u00e4ndska g\u00e4stn\u00e4tter, forts\u00e4tter Erika.<\/p>\n

Fler g\u00e4ster med nytt direktflyg<\/p>\n

2018 fick b\u00e5de Skellefte\u00e5 och Kiruna ett direktflyg fr\u00e5n Rotterdam respektive Amsterdam, en sommartid och en vintertid. En etablering som f\u00f6ljdes upp med en m\u00e5linriktad marknadsbearbetning och \u00f6kning av holl\u00e4ndska g\u00e4stn\u00e4tter med 42 procent.<\/p>\n

-Swedish Lapland har mycket som attraherar den holl\u00e4ndska resen\u00e4ren – dels v\u00e5rt Fly & Drive-koncept som passar bra sommartid, dels har vi vintertid v\u00e5ra isar som attraherar den holl\u00e4ndska skridskoligan. Det tar tid att bygga upp k\u00e4nnedom om en ny destination hos resen\u00e4ren, d\u00e4rf\u00f6r \u00e4r det roligt att se att vi redan f\u00f6rsta \u00e5ret vi \u00e4r ig\u00e5ng, lockar hit rej\u00e4lt m\u00e5nga nya holl\u00e4ndska g\u00e4ster, s\u00e4ger Johanna \u00d6gren, Marknadschef.<\/p>\n

Digitala sommarkampanjer mot framf\u00f6r allt Norge har varit v\u00e4ldigt framg\u00e5ngsrika i \u00e5r, b\u00e5de n\u00e4r det g\u00e4ller att f\u00e5 hit campingg\u00e4sterna och sedan att f\u00e5 dem att stanna n\u00e5gra n\u00e4tter extra. Fr\u00e5n maj till september registrerades h\u00f6gsta antalet norska g\u00e4stn\u00e4tter n\u00e5gonsin.<\/p>\n

-Tillsammans med destinationens campingf\u00f6retag har vi riktat digital annonsering kring aktuella evenemang och erbjudanden till de norska g\u00e4ster som redan befunnit sig p\u00e5 plats h\u00e4r i regionen f\u00f6r att f\u00e5 dem att stanna l\u00e4ngre. Extra roligt har det varit att se, att m\u00e5nga campinganl\u00e4ggningar faktiskt har gjort aff\u00e4rer direkt p\u00e5 Facebook Messenger tack vare v\u00e5ra annonskampanjer, ber\u00e4ttar marknadschefen Johanna \u00d6gren.<\/p>\n

Nyckelmarknader som Storbritannien och Tyskland har ocks\u00e5 \u00f6kat under 2018 men de snabbast v\u00e4xande marknaderna \u00e4r Nederl\u00e4nderna, USA och delar av Asien \u2013 framf\u00f6r allt Indien, Singapore och Taiwan. Andelen utl\u00e4ndska bes\u00f6kare uppgick till 34 procent under 2018 j\u00e4mf\u00f6rt med 29 procent f\u00f6reg\u00e5ende \u00e5r, vilket \u00e4r h\u00f6gre \u00e4n riksgenomsnittet.<\/p>","protected":false},"excerpt":{"rendered":"

Destinationen Swedish Lapland \u00f6kar med 5 procent i antalet g\u00e4stn\u00e4tter f\u00f6r 2018, en \u00f6kning f\u00f6rdelad \u00f6ver hela \u00e5ret, enligt den prelimin\u00e4ra inkvarteringsstatistiken fr\u00e5n SCB. Andelen utl\u00e4ndska g\u00e4stn\u00e4tter \u00f6kar fr\u00e5n 29 till 34 procent, ett gott betyg f\u00f6r de attraktiva f\u00f6retag som finns och de marknadsinsatser som g\u00f6rs inom destinationen. Idag sl\u00e4pptes den prelimin\u00e4ra inkvarteringsstatistiken f\u00f6r […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[1299,1652,155],"class_list":["post-233081","post","type-post","status-publish","format-standard","hentry","category-turism","tag-sweden-2","tag-swedish-lapland","tag-turism"],"acf":[],"yoast_head":"\nRekord\u00e5r f\u00f6r bes\u00f6ksn\u00e4ringen i Swedish Lapland – Travel Report<\/title>\n<meta name=\"description\" content=\"Rekord\u00e5r f\u00f6r bes\u00f6ksn\u00e4ringen i Swedish Lapland \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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