{"id":233187,"date":"2019-03-12T07:01:23","date_gmt":"2019-03-12T06:01:23","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=233187"},"modified":"2024-02-02T12:24:24","modified_gmt":"2024-02-02T12:24:24","slug":"mia-karlsson-becomes-new-ceo-of-hoga-kusten-destinationsutveckling","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/mia-karlsson-blir-ny-vd-for-hoga-kusten-destinationsutveckling\/","title":{"rendered":"Mia Karlsson becomes new CEO of High Coast Destination Development"},"content":{"rendered":"

\"\"<\/a>
Source: High Coast<\/figcaption><\/figure>
\nShe takes over after Peter Holmqvist retires in March. <\/strong><\/p>\n

Mia Karlsson, from Sollefte\u00e5, who is currently responsible for High Coast Tourism, will be taking over the role from 1 April 2019. \"I am incredibly pleased with the trust I have been given, and I look forward to continuing to develop the excellent work Peter has built up,\" says Mia Karlsson.<\/p>\n

Mia Karlsson is a well-known face in the High Coast, not least from her years as head of High Coast Tourism and as project manager for the Spotlight High-Low Coast, High Coast Destination Development. \u2013 With her broad experience from both the public sector and the private business world, we see that Mia will contribute well to the destination's continued development. We are very pleased with the recruitment of Mia, says Lillemor Edholm, chairperson of the High Coast Destination Development.<\/p>\n

Close collaboration with the industry continues<\/p>\n

In her work for H\u00f6ga Kusten Turism, Mia has worked closely with the tourism industry on marketing and packaging the destination and its sellable experiences, including for Birka passengers. \u2013 It is a great asset to have worked so closely with the entrepreneurs in H\u00f6ga Kusten and the dialogue we have today will continue just as closely. I am convinced that it is precisely when people work closely together that development occurs. The entrepreneurs in the destination are keen and want to continue developing. One of H\u00f6ga Kusten's strengths is precisely the close collaboration between the public and municipal sectors.<\/p>\n

Extensive experience with strong brands<\/p>\n

Previously, Mia was marketing manager for Modo Hockey and marketing manager at SCA Skog. She explains that she enjoys working with strong brands and that the place brand of H\u00f6ga Kusten is particularly close to her heart. \u2013 It's incredibly fun and inspiring to work for H\u00f6ga Kusten.<\/p>\n

We live and operate in a magnificent destination that very many are extremely proud of. I will continue in Peter's spirit and manage the excellent foundation he has built. I look forward to continuing the journey the destination has begun, together with all the competent individuals at H\u00f6ga Kusten Destinationsutveckling as well as in our four owner municipalities, concludes Mia Karlsson. <\/p>","protected":false},"excerpt":{"rendered":"

Hon tar \u00f6ver efter att Peter Holmqvist g\u00e5r i pension under mars. Mia Karlsson fr\u00e5n Sollefte\u00e5, idag ansvarig f\u00f6r H\u00f6ga Kusten Turism, tar \u00f6ver uppdraget fr\u00e5n och med 1 april 2019. \u2013 Jag \u00e4r otroligt glad \u00f6ver det f\u00f6rtroende jag har f\u00e5tt och jag ser fram emot att forts\u00e4tta utveckla det fina arbete Peter har […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[2761,2762,1500,155],"class_list":["post-233187","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-hogakusten","tag-mia-karlsson","tag-tourism","tag-turism"],"acf":[],"yoast_head":"\nMia Karlsson blir ny vd f\u00f6r H\u00f6ga Kusten Destinationsutveckling – Travel Report<\/title>\n<meta name=\"description\" content=\"Mia Karlsson blir ny vd f\u00f6r H\u00f6ga Kusten Destinationsutveckling \u2013 L\u00e4s senaste nyheterna 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