{"id":233197,"date":"2019-03-13T07:03:08","date_gmt":"2019-03-13T06:03:08","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=233197"},"modified":"2024-02-02T12:24:24","modified_gmt":"2024-02-02T12:24:24","slug":"johan-ekroth-becomes-the-new-ceo-for-visit-north-group-ab","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/johan-ekroth-blir-ny-vd-for-visit-north-group-ab\/","title":{"rendered":"Johan Ekroth becomes new CEO of Visit North Group AB"},"content":{"rendered":"<p><figure id=\"attachment_233198\" aria-describedby=\"caption-attachment-233198\" style=\"width: 450px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.travelreport.se\/en\/2019\/03\/13\/johan-ekroth-becomes-the-new-ceo-for-visit-north-group-ab\/skarmavbild-2019-03-13-kl-06-54-31\/\" rel=\"attachment wp-att-233198\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2019\/03\/Sk\u00e4rmavbild-2019-03-13-kl.-06.54.31-450x323.png\" alt=\"\" width=\"450\" height=\"323\" class=\"size-medium wp-image-233198\" \/><\/a><figcaption id=\"caption-attachment-233198\" class=\"wp-caption-text\">Photo: Visit North Group<\/figcaption><\/figure><br \/>\n<strong>Johan most recently comes from Friluftsfr\u00e4mjandet and the role as head of communications, members and IT.<\/strong><\/p>\n<p>\u2013 In recent years, I have developed a brand and a digital presence for Friluftsfr\u00e4mjandet, after which the organization has turned 30 years of declining membership numbers into steady membership growth of 7 % and growth in booked activities by 25 %. Now I want to help Sweden&#039;s experience entrepreneurs achieve corresponding growth, says Johan Ekroth.<\/p>\n<p>Visit North&#039;s booking and channel manager is an app for smartphones and computers. It helps an experience entrepreneur get more visitors and simplify their administration by productizing and packaging experience products digitally, and then making them bookable and payable. By then making the products visible and bookable on more marketing channels, more internet-based services for travel booking and inspiration, services where people search for what to do on their trip, the companies can also get more bookings.<\/p>\n<p>\u2013 Now the first finished version has met the first experience entrepreneurs and we look forward to real user feedback so that we can continue to develop the product. Johan&#039;s background as an experience entrepreneur himself, among other things, we believe contains the right ingredients to both help companies get more guests and to develop the Swedish tourism industry as a whole, says Thomas Br\u00fchl, Chairman of the Board of Visit North.<\/p>\n<p>Johan took on the role of CEO on February 1. And he has, among other things, been CEO of a newspaper publisher that published Svenska Outside Magazine, been marketing manager for the outdoor store addnature.com and ran the kitesurfing company Chohoo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Johan kommer n\u00e4rmast fr\u00e5n Friluftsfr\u00e4mjandet och rollen som chef f\u00f6r kommunikation, medlem och IT. &#8211; De senaste \u00e5ren har jag utvecklat varum\u00e4rke och en digital n\u00e4rvaro f\u00f6r Friluftsfr\u00e4mjandet, varp\u00e5 organisationen har v\u00e4nt 30 \u00e5rs sjunkande medlemssiffror till en stadig medlemstillv\u00e4xt p\u00e5 7 % och tillv\u00e4xt av bokade aktiviteter med 25 %. Nu vill jag hj\u00e4lpa [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[561,2766,2767],"class_list":["post-233197","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-friluftsframjandet","tag-johan-ekroth","tag-visit-north"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Johan Ekroth blir ny VD f\u00f6r Visit North Group AB &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Johan Ekroth blir ny VD f\u00f6r Visit North Group AB \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/johan-ekroth-becomes-the-new-ceo-for-visit-north-group-ab\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Johan Ekroth blir ny VD f\u00f6r Visit North Group AB &#8211; 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