{"id":233205,"date":"2019-03-14T07:03:46","date_gmt":"2019-03-14T06:03:46","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=233205"},"modified":"2024-02-02T12:24:24","modified_gmt":"2024-02-02T12:24:24","slug":"howcom-will-be-viking-lines-new-media-agency","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/howcom-blir-viking-lines-nya-mediebyra\/","title":{"rendered":"HowCom will be Viking Line&#039;s new media agency"},"content":{"rendered":"<p><figure id=\"attachment_233206\" aria-describedby=\"caption-attachment-233206\" style=\"width: 450px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.travelreport.se\/en\/?attachment_id=233206\" rel=\"attachment wp-att-233206\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2019\/03\/zyuex2yfcarpe4tax3qm-450x225.jpg\" alt=\"\" width=\"450\" height=\"225\" class=\"size-medium wp-image-233206\" \/><\/a><figcaption id=\"caption-attachment-233206\" class=\"wp-caption-text\">From left to top: Lena Lundquist, Emelie F\u00e4rnkvist, Niklas Zhovnartsuk Head of Marketing &amp; Online sales Viking Line, Maria Andersson, Anna Hillman, Merja Haapasaari, Hampus Johansson, Stefan Zetterberg partner HowCom and Martin Andreasson.<\/figcaption><\/figure><br \/>\n<strong>Viking Line changes media agency and chooses HowCom as its new partner in Sweden.<\/strong><\/p>\n<p>The assignment includes strategy, efficiency analysis and media buying. The collaboration will begin in June.<\/p>\n<p>\u2013 Viking Line operates in a competitive market where every ship departure is a deadline. Our target group is broad and we are very media-intensive. For us, it is important to have partners who offer both seniority and innovative thinking, but who also have a holistic view of us as a customer and can work closely with our business on a daily basis, says Niklas Zhovnartsuk, Head of Marketing &amp; Online sales Viking Line Scandinavia.<\/p>\n<p>In choosing a new media agency, Viking Line has focused on finding a partner who contributes to creating the perfect media mix of traditional and digital media with drive and creativity, to reach out widely and constantly drive traffic online. The web has become the shipping company&#039;s largest sales channel, where currently over 80 percent of cruises are sold via the web.<\/p>","protected":false},"excerpt":{"rendered":"<p>Viking Line byter mediebyr\u00e5 och v\u00e4ljer HowCom som ny partner i Sverige. I uppdraget ing\u00e5r s\u00e5v\u00e4l strategi, effektivitetsanalys som mediek\u00f6p. Samarbetet inleds under juni m\u00e5nad. \u2013 Viking Line verkar p\u00e5 en konkurrensutsatt marknad d\u00e4r varje fartygsavg\u00e5ng \u00e4r en deadline. V\u00e5r m\u00e5lgrupp \u00e4r bred och vi \u00e4r mycket medieintensiva. F\u00f6r oss \u00e4r det viktigt med partners [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[2771,2772,241,502],"class_list":["post-233205","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-howcom","tag-mediabyra","tag-tag-rederi","tag-viking-line"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HowCom blir Viking Lines nya mediebyr\u00e5 &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"HowCom blir Viking Lines nya mediebyr\u00e5 \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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