{"id":233365,"date":"2019-04-10T07:01:44","date_gmt":"2019-04-10T05:01:44","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=233365"},"modified":"2024-02-02T12:24:20","modified_gmt":"2024-02-02T12:24:20","slug":"mikael-englund-becomes-new-ceo-of-hoga-kusten-tourism","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/mikael-englund-blir-ny-verksamhetsledare-for-hoga-kusten-turism\/","title":{"rendered":"Mikael Englund becomes new CEO of H\u00f6ga Kusten Turism"},"content":{"rendered":"<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2019\/04\/rvjdveehgagkz53sardl.jpg\" alt=\"\" data-id=\"233366\" data-link=\"http:\/\/www.travelreport.se\/?attachment_id=233366\" class=\"wp-image-233366\"\/><figcaption>Photo:High Coast Tourism<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At the beginning of April, Mikael Englund took office as CEO of H\u00f6ga Kusten Turism. Together with approximately 80 member companies, he will work to strengthen the H\u00f6ga Kusten brand and create marketable experiences in the destination. \u2013 I really love this place and look forward to continuing to market the destination together with the companies and attract even more visitors to the H\u00f6ga Kusten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mikael Englund has a broad background, having previously worked as a journalist at SVT and also run his own company in marketing. In recent years, he has worked with business development at Uminova Innovation in Ume\u00e5. In August last year, Mikael moved with his family to H\u00e4rn\u00f6sand and when the offer for the position appeared, he felt it was the right fit. \u2013 When I got the opportunity to work with something as exciting as the development of the tourism industry in the High Coast, I was very happy and thought that I could not miss this chance. I feel that I have a lot to contribute in marketing, among other things, and I also know how to have a big impact with a small budget, says Mikael.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Further strengthen the High Coast&#039;s offering<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the side of H\u00f6ga Kusten Destinationsutveckling, the recruitment and Mikael&#039;s broad and solid background are viewed positively. - The collaboration between the municipal company H\u00f6ga Kusten Destinationsutveckling and the business-owned H\u00f6ga Kusten Turism is very important and it is only through good relationships that we really manage to strengthen the area&#039;s offer and growth potential, explains Mia Karlsson, who is the newly appointed CEO of H\u00f6ga Kusten Destinationsutveckling.<\/p>","protected":false},"excerpt":{"rendered":"<p>I b\u00f6rjan p\u00e5 april tilltr\u00e4dde Mikael Englund som verksamhetsledare f\u00f6r H\u00f6ga Kusten Turism. Tillsammans med ca 80 medlemsf\u00f6retag kommer han att arbeta med att st\u00e4rka varum\u00e4rket H\u00f6ga Kusten och skapa s\u00e4ljbara upplevelser i destinationen.\u00a0\u2013 Jag \u00e4lskar verkligen den h\u00e4r platsen och ser fram emot att tillsammans med f\u00f6retagen forts\u00e4tta marknadsf\u00f6ra destinationen och locka \u00e4nnu fler [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[986,155],"class_list":["post-233365","post","type-post","status-publish","format-standard","hentry","category-turism","tag-hoga-kusten","tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mikael Englund blir ny verksamhetsledare f\u00f6r H\u00f6ga Kusten Turism &#8211; Travel Report<\/title>\n<meta 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