{"id":233842,"date":"2019-06-20T06:58:33","date_gmt":"2019-06-20T04:58:33","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=233842"},"modified":"2024-02-02T12:23:55","modified_gmt":"2024-02-02T12:23:55","slug":"it-has-foreign-tourists-searching-about-sweden","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/det-har-googlar-utlandska-turister-pa-om-sverige\/","title":{"rendered":"This is what foreign tourists google about Sweden"},"content":{"rendered":"
\"\"
Photo:google<\/figcaption><\/figure>\n\n\n\n

When foreign travelers search online about Sweden, it is activities such as skiing, the Northern Lights, cruises and hiking that they are most curious about.<\/strong><\/p>\n\n\n\n

With 5.8 million searches on Google and Chinese Baidu last year, the number of searches about Sweden increased twice as fast as for the rest of Europe, according to a survey commissioned by Visit Sweden.<\/p>\n\n\n\n

Germans are the ones who search for the most information before their trip, accounting for almost a million searches. Americans, Danes and Brits are also diligent at the keyboard.<\/p>\n\n\n\n

New and exciting<\/h4>\n\n\n\n

General searches for terms such as "tourism", "travel" and "accommodation" are still the most common, which suggests that there are large groups of travelers who do not yet know Sweden that well.<\/p>\n\n\n\n

\u2013 Travel has increased overall and there is a craving for new travel destinations and Sweden's is considered a bit new, exciting and different, says Ewa Lagerqvist, CEO of Visit Sweden, which markets the destination Sweden internationally.<\/p>\n\n\n\n

All year round<\/h4>\n\n\n\n

When it comes to tips for things to do in Sweden, \u201dskiing\u201d and \u201dnorthern lights\u201d were the most common search terms followed by \u201dcruises,\u201d \u201dhiking,\u201d \u201dfishing,\u201d and \u201dbeaches.\u201d Compared to other countries in the survey, Sweden is the only country to have two strong peaks in search volume \u2013 January and July.<\/p>\n\n\n\n

\u2013 Sweden has become more and more of a year-round destination, which is pleasing. The fact that skiing and the Northern Lights top the list is not so bad because we would like people to find \u201dtheir\u201d Sweden regardless of the season, says Ewa Lagerqvist.<\/p>\n\n\n\n

Most searches are still made in traditional tourist countries such as Italy, Greece and Croatia, but Sweden ranks among the 20 most interesting tourist countries in Europe.<\/p>\n\n\n\n

Facts: Most common search terms 2018<\/h4>\n\n\n\n

1. Skiing: 155,900 searches<\/p>\n\n\n\n

2. Northern Lights: 131,800 searches<\/p>\n\n\n\n

3. Cruises: 97,700 searches<\/p>\n\n\n\n

4. Hiking: 85,100 searches<\/p>\n\n\n\n

5. Fishing: 82,600 searches<\/p>\n\n\n\n

6. Beaches: 51,100 searches<\/p>\n\n\n\n

7. Family vacation: 48,100 searches<\/p>\n\n\n\n

8. Music Events: 47,000 searches<\/p>\n\n\n\n

9. Castles and fortresses: 46,600 searches<\/p>\n\n\n\n

10. Water park: 45,000 searches<\/p>\n\n\n\n

Source: Visit Sweden, TT<\/p>","protected":false},"excerpt":{"rendered":"

N\u00e4r utl\u00e4ndska resen\u00e4rer s\u00f6ker p\u00e5 n\u00e4tet om Sverige \u00e4r det aktiviteter som skid\u00e5kning, norrsken, kryssningar och vandring som de \u00e4r mest nyfikna p\u00e5. Med 5,8 miljoner s\u00f6kningar p\u00e5 Google och kinesiska Baidu f\u00f6rra \u00e5ret \u00f6kade antalet s\u00f6kningar om Sverige dubbelt s\u00e5 snabbt som f\u00f6r \u00f6vriga Europa. Det visar en unders\u00f6kning som Visit Sweden l\u00e5tit g\u00f6ra. […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[417,155,543],"class_list":["post-233842","post","type-post","status-publish","format-standard","hentry","category-turism","tag-sverige","tag-turism","tag-visit-sweden"],"acf":[],"yoast_head":"\nDet h\u00e4r googlar utl\u00e4ndska turister p\u00e5 om Sverige – Travel Report<\/title>\n<meta name=\"description\" content=\"Det h\u00e4r googlar utl\u00e4ndska turister p\u00e5 om Sverige \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/it-has-foreign-tourists-searching-about-sweden\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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