{"id":237040,"date":"2020-10-09T06:58:00","date_gmt":"2020-10-09T04:58:00","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=237040"},"modified":"2024-02-02T12:37:00","modified_gmt":"2024-02-02T12:37:00","slug":"tourist-attraction-for-denmark-so-they-can-attract-swedes-back","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/turistsmall-for-danmark-sa-ska-de-locka-tillbaka-svenskarna\/","title":{"rendered":"Tourist boom for Denmark \u2013 this is how they will attract Swedes back"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2011\/12\/kopenhamn450.jpg\" alt=\"\" class=\"wp-image-195134\" width=\"567\" height=\"391\" srcset=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2011\/12\/kopenhamn450.jpg 450w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2011\/12\/kopenhamn450-300x207.jpg 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><figcaption>Photo: Wikimedia Commons CC \u2013 Thue<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Historically few Swedes have visited Denmark this year due to strict travel restrictions between the countries. Despite the country opening up to all of Sweden at the beginning of August, only a small increase is visible \u2013 and now the Danish government wants to attract more tourists across the Sound.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The number of Swedish overnight stays in Denmark during August amounted to 71,599, a decrease of 66.4 percent compared to the same month last year. From January to August, the drop is even greater \u2013 a full 76.7 percent fewer Swedes have spent the night in the neighboring country compared to the same period last year, according to the Danish state tourism organization Visit Denmark. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d&quot;This is exceptional. We haven&#039;t seen such numbers before,&quot; says Henrik G\u00f6thlin, the organization&#039;s PR coordinator for Sweden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A broad majority in the Danish Parliament has now decided to invest money to increase the marketing of Denmark as a tourist destination in a&nbsp;<a href=\"https:\/\/via.ritzau.dk\/pressemeddelelse\/ny-aftale-skal-genstarte-dansk-eksport-efter-corona?publisherId=5540552&amp;releaseId=13601640\">new support package<\/a>&nbsp;\u2013 in an attempt to attract more Swedes to the country, among other things. Visit Denmark&#039;s Swedish branch recently resumed its regular advertising campaigns, after they were paused during the pandemic. &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d&quot;The aim has been to reach the Swedes and tell them that the borders have opened. We haven&#039;t spent a lot of extra money, it&#039;s the same amount for marketing as we have during a normal year,&quot; says Henrik G\u00f6thlin.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tourism industry in Denmark generates an annual turnover of 132.5 billion Danish kroner and creates an estimated 169,000 full-time jobs in Denmark, according to the newly launched Danish Restart Group for Tourism and Experience Economy. The group estimates that the tourism industry is facing a prolonged crisis and that Denmark will lose 30 billion Danish kroner in tourism revenue this year.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most important markets are, in order of size, Germany, Norway and Sweden. From January to August this year, the number of German overnight stays decreased by 29.8 percent compared to the same period in 2019. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d&quot;Tourists from Germany have not been subject to the same restrictions as Swedish tourists. As there were lower infection rates in Germany, the border could be opened earlier than the border with Sweden. This is one of the reasons why the number of tourists from Germany has not decreased as much.&quot;\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The debate about the countries&#039; different strategies in dealing with the pandemic, could it affect travel between Sweden and Denmark?<br \/>\u201d&quot;In the long term, I don&#039;t think it will have any impact. I think travel will increase if the borders are kept open. Most people still want to travel and I think Denmark will be considered a good destination because it is so close and because it feels safe,&quot; says Henrik G\u00f6thlin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: di.se<a rel=\"noreferrer noopener\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.di.se%2Flive%2Fturistsmall-for-danmark-sa-ska-de-locka-tillbaka-svenskarna%2F\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Historiskt f\u00e5 svenskar har bes\u00f6kt Danmark i \u00e5r till f\u00f6ljd av h\u00e5rda reserestriktioner mellan l\u00e4nderna. Trots att landet \u00f6ppnade upp f\u00f6r hela Sverige i b\u00f6rjan av augusti syns endast en liten \u00f6kning \u2013 och nu vill danska regeringen locka fler turister \u00f6ver \u00d6resund.\u00a0 Antalet svenska \u00f6vernattningar\u00a0i Danmark under augusti uppgick till 71.599, en minskning med [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[440,155],"class_list":["post-237040","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-danmark","tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turistsm\u00e4ll f\u00f6r Danmark \u2013 s\u00e5 ska de locka tillbaka svenskarna &#8211; Travel Report<\/title>\n<meta name=\"description\" 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