{"id":237668,"date":"2021-02-09T06:59:13","date_gmt":"2021-02-09T05:59:13","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=237668"},"modified":"2024-02-02T12:55:13","modified_gmt":"2024-02-02T12:55:13","slug":"new-and-unique-report-from-visit-sweden-about-tourists-to-sweden-in-2021","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/ny-och-unik-rapport-fran-visit-sweden-om-sverigeturister-ar-2021\/","title":{"rendered":"New and unique report from Visit Sweden about tourists to Sweden in 2021"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"306\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/02\/Skarmavbild-2021-02-09-kl.-06.54.15-e1612850140514.png\" alt=\"\" class=\"wp-image-237669\" srcset=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/02\/Skarmavbild-2021-02-09-kl.-06.54.15-e1612850140514.png 450w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/02\/Skarmavbild-2021-02-09-kl.-06.54.15-e1612850140514-300x204.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption>Photo: Visit Sweden<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The report shows, among other things, that Swedes are now very eager to travel and Google travel destinations several times a week, and that packaged experiences that include accommodation, food and activities are something that appeals to more and more people.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3.7 million Swedes are expected to vacation in Sweden this year, but as many as eight out of ten could consider exploring Sweden next summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strongest motivations for Swedes to travel on holiday in Sweden are to have fun and experience new things together, to relax and escape routines, and to feel free. Also, enjoying good food and drink and experiencing nature are attractive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report also shows that those tourism operators in Sweden who, in addition to their unique offering, manage to communicate a safe and secure experience with flexible cancellation options, have a greater chance of successfully attracting the tourists that are available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 The situation in the tourism industry is extremely serious and every effort that supports the industry is needed. With insights into the Swedish target group, the hope is that together we can increase the visibility and awareness of Sweden&#039;s rich tourist offering and get all of us Swedish travelers to discover Sweden anew, or in a new way. says Angelica M\u00e5nsson-Gerde, Head of New Business, Visit Sweden&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report &quot;The Swedish Target Group&quot; is primarily aimed at Swedish businesses with an interest in tourism and, in addition to the latest trends, highlights how Swedes think about vacationing in Sweden; driving forces, how to get inspired, plan and book their trips.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The report is available for download:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/corporate.visitsweden.com\/kunskap\/sverige\/\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Rapporten visar bland annat att svenskar nu \u00e4r v\u00e4ldigt ressugna och googlar resm\u00e5l flera g\u00e5nger i veckan och att paketerade upplevelser som inkluderar boende, mat och aktiviteter \u00e4r n\u00e5got som tilltalar allt fler. 3,7 miljoner svenskar f\u00f6rv\u00e4ntas semestra i Sverige under \u00e5ret, men s\u00e5 m\u00e5nga som drygt \u00e5tta av tio kan t\u00e4nka sig att utforska [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[155,543],"class_list":["post-237668","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-turism","tag-visit-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ny och unik rapport fr\u00e5n Visit Sweden om Sverigeturister \u00e5r 2021 &#8211; Travel Report<\/title>\n<meta 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