{"id":238069,"date":"2021-05-12T07:01:00","date_gmt":"2021-05-12T05:01:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=238069"},"modified":"2024-02-02T12:53:25","modified_gmt":"2024-02-02T12:53:25","slug":"visit-south-sweden-will-attract-danes-to-southern-sweden-after-the-pandemic","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/visit-south-sweden-ska-locka-danskar-till-sodra-sverige-efter-pandemin\/","title":{"rendered":"Visit South Sweden \u2013 Will attract Danes to southern Sweden after the pandemic"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"693\" height=\"473\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-12-kl.-07.03.20.png\" alt=\"\" class=\"wp-image-238070\" srcset=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-12-kl.-07.03.20.png 693w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-12-kl.-07.03.20-300x205.png 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When the national organization Visit Sweden finished working on the Danish market at the end of 2019, the regional tourism players in Sk\u00e5ne, Sm\u00e5land, \u00d6land, Halland and Blekinge joined forces in a new partnership to market southern Sweden in Denmark. Then the world was hit by the pandemic, which put a stop to travel. But now, with the hope that travel can soon take place without the risk of spreading infection, the new website is being launched: visitsouthsweden.dk<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 The Danish market is important for many entrepreneurs in southern Sweden and we hope for a quick recovery when the time is right, says Hel\u00e9ne \u00d6stberg, brand and innovation manager at Tourism in Sk\u00e5ne, which is driving the collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership between the regions is a way to pool resources and avoid competition and duplication of effort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 At the same time, we become more relevant and attractive to the target group with a wider range when we market ourselves together, says Hel\u00e9ne.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The geographical proximity combined with a varied offer means that Danes can visit southern Sweden often throughout the year. The biggest drivers for Danes to travel to Sweden are to get away from everyday life and enjoy food and drink, experience new places and cities and nature attracts them. Almost a third of the target group wants to experience nature and tranquility, preferably by being active. Hiking, canoeing and cycling are popular activities.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 We want to capture the interest of Danes, inspire and guide them to experiences in southern Sweden. We will work with press, influencers, digital advertising and we will launch a new website visitsouthsweden.dk and accounts on Facebook and Instagram, says Hel\u00e9ne and explains that since Southern Sweden has high visitor pressure during the peak summer with both domestic and international tourism, the focus will be on attracting visitors outside this period and communicating southern Sweden as a year-round destination.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 The majority of Danes have their main holiday during the period 15 June \u2013 15 August, but the geographical proximity makes southern Sweden an attractive destination even for a long weekend and these trips are spread out more throughout the year. There is also potential with more and more people who can work remotely and of course the older Danes who have their working life behind them and thus the opportunity to travel at any time, she continues.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She believes that as the world soon reopens with the pandemic fresh in mind, it will become more attractive to travel during periods when you avoid crowds.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 A sustainable destination must create balance in visitor flows and strive to be a vibrant destination all year round. But instead of \u201dtranslating\u201d the summer of Southern Sweden to the rest of the year, we should highlight unique experiences that are attractive outside the summer period.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>N\u00e4r den nationella organisationen Visit Sweden avslutade bearbetningen av den danska marknaden i slutet av 2019 gick de regionala turismakt\u00f6rerna i Sk\u00e5ne, Sm\u00e5land, \u00d6land, Halland och Blekinge samman i ett nytt partnerskap f\u00f6r att marknadsf\u00f6ra s\u00f6dra Sverige i Danmark. Sedan drabbades v\u00e4rlden av pandemin som satte stopp f\u00f6r resandet. Men nu, med hopp om att [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[441,155,3449],"class_list":["post-238069","post","type-post","status-publish","format-standard","hentry","category-turism","tag-skane","tag-turism","tag-visit-south-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visit South Sweden \u2013 Ska locka danskar till s\u00f6dra Sverige efter pandemin &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Visit South Sweden \u2013 Ska locka danskar till s\u00f6dra Sverige efter pandemin \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/visit-south-sweden-will-attract-danes-to-southern-sweden-after-the-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visit South Sweden \u2013 Ska locka danskar till s\u00f6dra Sverige efter pandemin &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Visit South Sweden \u2013 Ska locka danskar till s\u00f6dra Sverige efter pandemin \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/visit-south-sweden-will-attract-danes-to-southern-sweden-after-the-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T05:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T12:53:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-12-kl.-07.03.20.png\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/travelreport.dk\\\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/travelreport.dk\\\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/travelreport.dk\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"Visit South Sweden \u2013 Ska locka danskar till s\u00f6dra Sverige efter pandemin\",\"datePublished\":\"2021-05-12T05:01:00+00:00\",\"dateModified\":\"2024-02-02T12:53:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/travelreport.dk\\\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\\\/\"},\"wordCount\":528,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/travelreport.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/travelreport.dk\\\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Skarmavbild-2021-05-12-kl.-07.03.20.png\",\"keywords\":[\"Sk\u00e5ne\",\"turism\",\"Visit South Sweden\"],\"articleSection\":[\"Turism\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/travelreport.dk\\\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\\\/\",\"url\":\"https:\\\/\\\/travelreport.dk\\\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\\\/\",\"name\":\"Visit South Sweden \u2013 Ska locka danskar till s\u00f6dra Sverige efter pandemin &#8211; Travel Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/travelreport.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/travelreport.dk\\\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/travelreport.dk\\\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Skarmavbild-2021-05-12-kl.-07.03.20.png\",\"datePublished\":\"2021-05-12T05:01:00+00:00\",\"dateModified\":\"2024-02-02T12:53:25+00:00\",\"description\":\"Visit South Sweden \u2013 Ska locka danskar till s\u00f6dra Sverige efter pandemin \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/travelreport.dk\\\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/travelreport.dk\\\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Skarmavbild-2021-05-12-kl.-07.03.20.png\",\"contentUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Skarmavbild-2021-05-12-kl.-07.03.20.png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/travelreport.dk\\\/#website\",\"url\":\"https:\\\/\\\/travelreport.dk\\\/\",\"name\":\"Travel Report\",\"description\":\"Senaste nyheterna inom Resebranschen\",\"publisher\":{\"@id\":\"https:\\\/\\\/travelreport.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/travelreport.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/travelreport.dk\\\/#organization\",\"name\":\"Travel Report\",\"url\":\"https:\\\/\\\/travelreport.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/travelreport.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"width\":1200,\"height\":676,\"caption\":\"Travel Report\"},\"image\":{\"@id\":\"https:\\\/\\\/travelreport.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inrikes\",\"https:\\\/\\\/www.instagram.com\\\/inrikes_magasin\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/travelreport.dk\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\",\"name\":\"Redaktion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visit South Sweden \u2013 Will attract Danes to southern Sweden after the pandemic \u2013 Travel Report","description":"Visit South Sweden \u2013 Will attract Danes to southern Sweden after the pandemic \u2013 Read the latest news from the travel industry at Travel Report.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.travelreport.se\/en\/visit-south-sweden-will-attract-danes-to-southern-sweden-after-the-pandemic\/","og_locale":"en_GB","og_type":"article","og_title":"Visit South Sweden \u2013 Ska locka danskar till s\u00f6dra Sverige efter pandemin &#8211; Travel Report","og_description":"Visit South Sweden \u2013 Ska locka danskar till s\u00f6dra Sverige efter pandemin \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","og_url":"https:\/\/www.travelreport.se\/en\/visit-south-sweden-will-attract-danes-to-southern-sweden-after-the-pandemic\/","og_site_name":"Travel Report","article_publisher":"https:\/\/www.facebook.com\/inrikes","article_published_time":"2021-05-12T05:01:00+00:00","article_modified_time":"2024-02-02T12:53:25+00:00","og_image":[{"url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-12-kl.-07.03.20.png","type":"","width":"","height":""}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/travelreport.dk\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\/#article","isPartOf":{"@id":"https:\/\/travelreport.dk\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\/"},"author":{"name":"Redaktion","@id":"https:\/\/travelreport.dk\/#\/schema\/person\/6dae45163e775712127e85c446984260"},"headline":"Visit South Sweden \u2013 Ska locka danskar till s\u00f6dra Sverige efter pandemin","datePublished":"2021-05-12T05:01:00+00:00","dateModified":"2024-02-02T12:53:25+00:00","mainEntityOfPage":{"@id":"https:\/\/travelreport.dk\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\/"},"wordCount":528,"commentCount":0,"publisher":{"@id":"https:\/\/travelreport.dk\/#organization"},"image":{"@id":"https:\/\/travelreport.dk\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-12-kl.-07.03.20.png","keywords":["Sk\u00e5ne","turism","Visit South Sweden"],"articleSection":["Turism"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/travelreport.dk\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\/","url":"https:\/\/travelreport.dk\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\/","name":"Visit South Sweden \u2013 Will attract Danes to southern Sweden after the pandemic \u2013 Travel Report","isPartOf":{"@id":"https:\/\/travelreport.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/travelreport.dk\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\/#primaryimage"},"image":{"@id":"https:\/\/travelreport.dk\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-12-kl.-07.03.20.png","datePublished":"2021-05-12T05:01:00+00:00","dateModified":"2024-02-02T12:53:25+00:00","description":"Visit South Sweden \u2013 Will attract Danes to southern Sweden after the pandemic \u2013 Read the latest news from the travel industry at Travel Report.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/travelreport.dk\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/travelreport.dk\/visit-south-sweden-vil-tiltraekke-danskere-til-sydsverige-efter-pandemien\/#primaryimage","url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-12-kl.-07.03.20.png","contentUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-12-kl.-07.03.20.png"},{"@type":"WebSite","@id":"https:\/\/travelreport.dk\/#website","url":"https:\/\/travelreport.dk\/","name":"Travel Report","description":"Latest travel industry news","publisher":{"@id":"https:\/\/travelreport.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/travelreport.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/travelreport.dk\/#organization","name":"Travel Report","url":"https:\/\/travelreport.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/travelreport.dk\/#\/schema\/logo\/image\/","url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","contentUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","width":1200,"height":676,"caption":"Travel Report"},"image":{"@id":"https:\/\/travelreport.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inrikes","https:\/\/www.instagram.com\/inrikes_magasin\/"]},{"@type":"Person","@id":"https:\/\/travelreport.dk\/#\/schema\/person\/6dae45163e775712127e85c446984260","name":"Editorial department"}]}},"views":354,"_links":{"self":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts\/238069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/comments?post=238069"}],"version-history":[{"count":0,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts\/238069\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/media?parent=238069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/categories?post=238069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/tags?post=238069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}