{"id":238476,"date":"2021-09-06T07:00:00","date_gmt":"2021-09-06T05:00:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=238476"},"modified":"2024-02-02T12:52:23","modified_gmt":"2024-02-02T12:52:23","slug":"visit-sweden-receives-much-needed-trust-to-market-sweden-as-a-tourist-destination-to-swedes","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/visit-sweden-far-forlangt-fortroende-att-marknadsfora-turistsverige-mot-svenskar\/","title":{"rendered":"Visit Sweden receives extended trust to market Sweden as a tourist destination to Swedes"},"content":{"rendered":"
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Photo: Johan Willner\/imagebank.sweden.se<\/figcaption><\/figure>\n\n\n\n

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The government's autumn budget proposal, which was launched today, indicates SEK 20 million for Visit Sweden, to continue marketing Sweden as a tourist destination for both foreign and Swedish target groups in 2022 and contribute to the restart of the Swedish tourism industry after the pandemic.<\/strong><\/p>\n\n\n\n

The government sees that Visit Sweden should continue to have a key role in marketing Sweden and in increasing Sweden's attractiveness as a tourist destination. Therefore, the government wants to extend the company's mission to market Sweden as a tourist destination for both foreign and domestic target groups and is therefore allocating SEK 20 million for 2022.<\/p>\n\n\n\n

\u2013 It is extremely gratifying that we are being given continued trust to conduct marketing in Sweden for another year, as it will be extremely important for a long time to contribute to the restart of the Swedish tourism industry after the pandemic, says Visit Sweden's CEO Susanne Andersson.<\/p>\n\n\n\n

\u2013 One plus one becomes three here when we can now continue to use the knowledge we have acquired about the Swedish target group of tourists and when we can build on the appreciated marketing we have carried out so far, says Susanne Andersson.<\/p>\n\n\n\n