Yesterday, the restrictions that apply, among other things, to the participation ceiling will disappear, which in practice means that cultural Sweden will reopen. The cinema chain Filmstaden is expecting a record weekend and several nationwide cultural institutions are feeling the pressure from the audience.<\/p>\n\n\n\n
\u2013 On the first day, we had sales records for the new Bond film, says Helena Eklund, marketing director for Filmstaden. <\/p>\n\n\n\n
What does that record look like? <\/em><\/p>\n\n\n\n \u2013 We are now at 63,000 tickets sold for Bond, so those are fantastic numbers, says Helena Eklund. <\/p>\n\n\n\n Better than before the pandemic<\/strong><\/p>\n\n\n\n With the previous restrictions, Filmstaden has been able to fill at most about a third of each cinema with an audience. From now on, it will be possible to fill the entire cinemas again. And at the cinema chain's classic headquarters in R\u00e5sunda in Solna, expectations are high.<\/p>\n\n\n\n \u2013 Our estimate for the first opening weekend is that we will sell somewhere just over 150,000 tickets. This can be compared to a good weekend in 2019 when it was around 120,000 tickets on a good weekend, says Helena Eklund. <\/p>\n\n\n\n So you expect things to go better this weekend than before the pandemic? <\/p>\n\n\n\n \u2013 Yes, actually. But that's because we have a blockbuster movie coming out, says Helena Eklund. <\/p>\n\n\n\n Tickster: \u201dExplosive increase\u201d<\/strong><\/p>\n\n\n\n Even at Sweden's largest ticket platform Tickster, there is a sense of anticipation, both from organizers and the audience. <\/p>\n\n\n\n \u2013 The increase is explosive. In September alone, almost as many organizers have sold tickets with us as in the entire year 2021, says Niclas Lindeberg, CEO of Tickster. <\/p>\n\n\n\n Is it sold out? <\/em><\/p>\n\n\n\n \u2013 Much is sold out and even smaller venues are selling out now. Most things are selling very, very well right now, says Niclas Lindeberg. <\/p>\n\n\n\n \u201dStay home if you are sick\u201d<\/strong><\/p>\n\n\n\n At the National Theatre, which has 230 associations throughout the country, it is also seen that ticket demand is high ahead of the reopening. <\/p>\n\n\n\n \u2013 My opinion is that it is even better than normal. For example, I know of a theater that sold 14,000 tickets in just one day, says Magnus Aspegren, CEO of Riksteatern. <\/p>\n\n\n\n What would you like to say to visitors? <\/em><\/p>\n\n\n\n \u2013 Welcome. We are ready. There will be a lot of great performing arts all over the country. But also: take it easy! If you feel like you are not really in shape, stay home and come next time when you are in full shape, says Magnus Aspegren.\u00a0<\/p>\n\n\n\n Source:svt<\/p>","protected":false},"excerpt":{"rendered":" Ig\u00e5r f\u00f6rsvinner de restriktioner som g\u00e4ller bland annat deltagartak vilket i praktiken inneb\u00e4r att kultursverige \u00f6ppnar igen. Biografkedjan Filmstaden v\u00e4ntar en rekordhelg och flera landsomfattande kulturinstitutioner k\u00e4nner av trycket fr\u00e5n publiken. \u2013 Redan f\u00f6rsta dagen hade vi f\u00f6rs\u00e4ljningsrekord f\u00f6r den nya Bondfilmen, s\u00e4ger Helena Eklund marknadsdirekt\u00f6r f\u00f6r Filmstaden. Hur ser det rekordet ut? \u2013 Vi ligger nu p\u00e5 63 000 f\u00f6rs\u00e5lda biljetter f\u00f6r Bond, […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[37,3554,3555],"class_list":["post-238569","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-film","tag-filmstaden","tag-kulturen"],"acf":[],"yoast_head":"\n