Sweden will be the world's most sustainable and attractive travel destination by 2030. The government states this in its new strategy for sustainable tourism and a growing tourism industry.<\/p>\n\n\n\n
The strategy aims to create long-term conditions for a sustainable tourism industry and will guide the government's policy for the next ten years.<\/p>\n\n\n\n
How exactly the goal of the world's most attractive travel destination should be measured, Minister of Industry Ibrahim Baylan (S) could not answer when he presented the strategy at a press conference.<\/p>\n\n\n\n
\u2013 This is a common direction that we are now developing with the industry and our authorities. This will then be broken down into concrete action plans, which of course also applies to the goals we have set, he says.<\/p>\n\n\n\n
In the strategy, the government highlights four priority areas: easier entrepreneurship, jobs and skills, knowledge and innovation, and marketing.<\/p>","protected":false},"excerpt":{"rendered":"
Sverige ska 2030 vara v\u00e4rldens mest h\u00e5llbara och attraktiva resm\u00e5l. Det sl\u00e5r regeringen fast i sin nya strategi f\u00f6r h\u00e5llbar turism och v\u00e4xande bes\u00f6ksn\u00e4ring. Strategin syftar till att skapa l\u00e5ngsiktiga f\u00f6ruts\u00e4ttningar f\u00f6r en h\u00e5llbar bes\u00f6ksn\u00e4ring och ska styra regeringens politik de kommande tio \u00e5ren. Hur exakt m\u00e5let v\u00e4rldens mest attraktiva resm\u00e5l ska m\u00e4tas, kunde n\u00e4ringsminister […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[417,155],"class_list":["post-238635","post","type-post","status-publish","format-standard","hentry","category-turism","tag-sverige","tag-turism"],"acf":[],"yoast_head":"\n