{"id":238753,"date":"2021-11-24T06:58:00","date_gmt":"2021-11-24T05:58:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=238753"},"modified":"2024-02-02T12:51:30","modified_gmt":"2024-02-02T12:51:30","slug":"booking-buys-swedish-company-for-165-billion","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/booking-koper-svenskt-bolag-for-165-miljarder\/","title":{"rendered":"Booking buys Swedish company for 16.5 billion"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/11\/Skarmavbild-2021-11-24-kl.-06.23.46-1024x520.png\" alt=\"\" class=\"wp-image-238755\" srcset=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/11\/Skarmavbild-2021-11-24-kl.-06.23.46-1024x520.png 1024w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/11\/Skarmavbild-2021-11-24-kl.-06.23.46-300x152.png 300w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/11\/Skarmavbild-2021-11-24-kl.-06.23.46-768x390.png 768w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/11\/Skarmavbild-2021-11-24-kl.-06.23.46.png 1237w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hotel and travel booking service Booking announces that it is about to buy the Swedish travel agency Etraveli Group \u2013 which is behind the booking services Gotogate and Mytrip and operates the airline service Tripstack \u2013 for the equivalent of SEK 16.5 billion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etraveli will continue to be based in Sweden and will be operated as an independent company, under the control of Booking&#039;s holding company. The current management team will remain in place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this month, Booking acquired hotel booking service Getaroom for around SEK 10.8 billion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: TT<a rel=\"noreferrer noopener\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.di.se%2Flive%2Fbooking-koper-svenskt-bolag-for-16-5-miljarder%2F\" target=\"_blank\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hotell- och resebokningstj\u00e4nsten Booking meddelar att den \u00e4r p\u00e5 v\u00e4g att k\u00f6pa den svenska resebyr\u00e5n Etraveli Group \u2013 som ligger bakom bokningstj\u00e4nsterna Gotogate och Mytrip samt driver flygbolagstj\u00e4nsten Tripstack \u2013 f\u00f6r motsvarande 16,5 miljarder kronor. Etraveli kommer \u00e4ven i forts\u00e4ttningen att vara baserat i Sverige och kommer att drivas som ett sj\u00e4lvst\u00e4ndigt bolag, under kontroll [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[2070,3597],"class_list":["post-238753","post","type-post","status-publish","format-standard","hentry","category-turism","tag-booking","tag-etraveli-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Booking k\u00f6per svenskt bolag f\u00f6r 16,5 miljarder &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Booking k\u00f6per svenskt bolag f\u00f6r 16,5 miljarder \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/booking-buys-swedish-company-for-165-billion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Booking k\u00f6per svenskt bolag f\u00f6r 16,5 miljarder &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Booking k\u00f6per svenskt bolag f\u00f6r 16,5 miljarder \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/booking-buys-swedish-company-for-165-billion\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T05:58:00+00:00\" \/>\n<meta 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