{"id":239056,"date":"2022-02-09T07:01:00","date_gmt":"2022-02-09T06:01:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=239056"},"modified":"2022-02-09T07:01:00","modified_gmt":"2022-02-09T06:01:00","slug":"sweden-opens-up-visit-sweden-presents-its-marketing-plan-for-2022-full-speed-ahead","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sverige-oppnar-upp-visit-sweden-presenterar-sin-marknadsplan-for-2022-full-fart-framat\/","title":{"rendered":"Sweden opens up \u2013 Visit Sweden presents its marketing plan for 2022: full speed ahead"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"370\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/02\/Skarmavbild-2021-02-11-kl.-06.56.26-e1613023068736.png\" alt=\"visitweden\" class=\"wp-image-237686\" srcset=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/02\/Skarmavbild-2021-02-11-kl.-06.56.26-e1613023068736.png 450w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/02\/Skarmavbild-2021-02-11-kl.-06.56.26-e1613023068736-300x247.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Now it&#039;s all about moving forward. At least when you read Visit Sweden&#039;s brand new marketing plan for 2022: Major international advertising campaigns, one of which is mysteriously named &quot;Cover Sweden&quot;, constant relevant and digital visibility in the most important markets for tourism to Sweden and lots of PR and press activities as well as increased focus on knowledge sharing for the Swedish tourism industry.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 It will be a fantastically hectic year, says Visit Sweden&#039;s CEO Susanne Andersson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Sweden has prepared and planned to quickly launch a number of marketing activities as travel restrictions ease and make it easier for people to travel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 We have our government allocation for 2022 of SEK 124.6 million, which will be used to contribute to the government&#039;s vision that Sweden in 2030 is the world&#039;s most sustainable and attractive travel destination built on innovation, says Susanne Andersson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 We started marketing Sweden as a travel destination on a broad front in the world, already in December, where to date we have reached approximately 2 billion people in over 60 countries about Sweden as a travel destination, says Susanne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSo now it&#039;s just full steam ahead,\u201d Susanne concludes metaphorically. In addition to being CEO of Visit Sweden, Susanne is also a certified steamboat officer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is Visit Sweden&#039;s Marketing Plan for 2022:&nbsp;<a href=\"https:\/\/corporate.visitsweden.com\/marknadsplan2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/corporate.visitsweden&#8230;.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Nu \u00e4r det bara fram\u00e5t som g\u00e4ller. \u00c5tminstone n\u00e4r man l\u00e4ser Visit Swedens rykande f\u00e4rska marknadsplan f\u00f6r \u00e5r 2022: Stora internationella reklamkampanjer varav en med det hemlighetsfulla namnet \u201dCover Sweden\u201d, konstant relevant och digital synlighet p\u00e5 de viktigaste marknaderna f\u00f6r turism till Sverige och m\u00e4ngder med PR- och pressaktiviteter samt \u00f6kat fokus p\u00e5 kunskapsdelning till [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[417,193,543],"class_list":["post-239056","post","type-post","status-publish","format-standard","hentry","category-turism","tag-sverige","tag-tag-turism","tag-visit-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sverige \u00f6ppnar upp \u2013 Visit Sweden presenterar sin marknadsplan f\u00f6r 2022: full fart fram\u00e5t &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Sverige \u00f6ppnar upp \u2013 Visit Sweden presenterar sin marknadsplan f\u00f6r 2022: full fart fram\u00e5t \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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