{"id":239332,"date":"2022-04-27T06:59:00","date_gmt":"2022-04-27T04:59:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=239332"},"modified":"2022-04-27T06:59:00","modified_gmt":"2022-04-27T04:59:00","slug":"branschen-snalt-stod-till-svensk-turism-2","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/branschen-snalt-stod-till-svensk-turism-2\/","title":{"rendered":"The industry: Meager support for Swedish tourism"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"440\" height=\"287\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/images_old\/jarvsofjall440.jpg\" alt=\"\" class=\"wp-image-189189\"\/><figcaption>Photo: Mats Montner<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Norge och Danmark l\u00e4gger minst tre g\u00e5nger s\u00e5 mycket pengar som Sverige p\u00e5 att att marknadsf\u00f6ra sig f\u00f6r turister, visar nya siffror. Nu varnar turistn\u00e4ringen f\u00f6r att sn\u00e5landet kan negativa konsekvenser f\u00f6r syssels\u00e4ttningen och tillv\u00e4xten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r \u00e5ter\u00f6ppnandet av v\u00e4rlden nu \u00e4r i g\u00e5ng f\u00f6r fullt hoppas Visita, branschorganisation f\u00f6r bes\u00f6ksn\u00e4ringen, att de utl\u00e4ndska turisterna ska leta sig tillbaka till svenska resm\u00e5l igen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But for this to happen, tourists must find their way here, and then more resources are needed to market Sweden abroad, Visita believes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to figures compiled by Visita, Norway invested a total of around 192 million \u2013 or 35 kronor per inhabitant \u2013 in its state budget for international marketing. In Denmark, the same figure landed at 177 million kronor \u2013 30 kronor per inhabitant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sweden spent 120 million kronor \u2013 11 kronor per inhabitant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Man kan konstatera att Sverige \u00e4r s\u00e4mst i klassen av de h\u00e4r tre. Utl\u00e4ndska turister som vill \u00e5ka till ett nordiskt land kan komma att v\u00e4lja bort Sverige f\u00f6r att vi \u00e4r f\u00f6r d\u00e5liga p\u00e5 att marknadsf\u00f6ra oss och d\u00e5 f\u00f6rsenar man \u00e5terh\u00e4mtningen och v\u00e5r m\u00f6jlighet att skapa nya jobb i bes\u00f6ksn\u00e4ringen. Konkurrensen om turisterna \u00e4r stenh\u00e5rd, s\u00e4ger n\u00e4ringspolitisk chef f\u00f6r Visita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemi\u00e5ren var dystra tider f\u00f6r turismen i Sverige. Mellan 2019 och 2020 sj\u00f6nk det totala antalet g\u00e4stn\u00e4tter under sommaren fr\u00e5n 16 miljoner till 9 miljoner. F\u00f6rra \u00e5ret s\u00e5gs en uppg\u00e5ng, dock inte till samma niv\u00e5per som f\u00f6re covidutbrottet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Bes\u00f6ksn\u00e4ringen har varit igenom ett st\u00e5lbad under pandemin, vi befann oss i fronten och tappade omkring 50&nbsp;000 anst\u00e4llda som vi beh\u00f6ver f\u00e5 tillbaka, s\u00e4ger Anna Wall\u00e9n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TT: Can&#039;t you argue that it is up to individual cities, regions and municipalities to allocate the money they believe is needed for marketing?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Vi tycker absolut att regioner och kommuner kan bli betydligt b\u00e4ttre, och vi driver p\u00e5 f\u00f6r att de ska marknadsf\u00f6ra sig mer. Men d\u00e4r l\u00e4gger man f\u00f6rh\u00e5llandevis lite pengar p\u00e5 att marknadsf\u00f6ra sina destinationer och d\u00e5 klarar man inte konkurrensen \u00f6ver huvud taget. Det \u00e4r (turistorganisationen) Visit Sweden som har uppdraget att marknadsf\u00f6ra hela Sverige.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00e4lla:TT-SvD,<\/p>","protected":false},"excerpt":{"rendered":"<p>Norge och Danmark l\u00e4gger minst tre g\u00e5nger s\u00e5 mycket pengar som Sverige p\u00e5 att att marknadsf\u00f6ra sig f\u00f6r turister, visar nya siffror. Nu varnar turistn\u00e4ringen f\u00f6r att sn\u00e5landet kan negativa konsekvenser f\u00f6r syssels\u00e4ttningen och tillv\u00e4xten. N\u00e4r \u00e5ter\u00f6ppnandet av v\u00e4rlden nu \u00e4r i g\u00e5ng f\u00f6r fullt hoppas Visita, branschorganisation f\u00f6r bes\u00f6ksn\u00e4ringen, att de utl\u00e4ndska turisterna ska [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[2322,193,284],"class_list":["post-239332","post","type-post","status-publish","format-standard","hentry","category-turism","tag-svensk","tag-tag-turism","tag-visita"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branschen: Sn\u00e5lt st\u00f6d till svensk turism &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Branschen: Sn\u00e5lt st\u00f6d till svensk turism \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" 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