{"id":239355,"date":"2022-05-04T06:58:00","date_gmt":"2022-05-04T04:58:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=239355"},"modified":"2022-05-04T06:58:00","modified_gmt":"2022-05-04T04:58:00","slug":"new-location-brand-will-broaden-the-image-of-halmstad","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/nytt-platsvarumarke-ska-bredda-bilden-av-halmstad\/","title":{"rendered":"New place brand will broaden the image of Halmstad"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/resources.mynewsdesk.com\/image\/upload\/ar_16:9,c_fill,dpr_auto,f_auto,g_auto,q_auto,w_864\/bu3ref6qh5if6xyokdsq.jpg\" alt=\"This is an example of the imagery the new location brand will work with.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For many Swedes, Halmstad is synonymous with Tyl\u00f6sand and Per Gessle. Now, Halmstad Municipality is developing a place brand for the first time, which positions Halmstad in a new way. The new brand will begin to be rolled out in June.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br \/>By strengthening Halmstad&#039;s position as a regional capital in combination with the coastal lifestyle, Halmstad is now highlighting what makes the place unique in relation to other comparable cities.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 The place brand conveys energy and a forward direction and is something that we see that many people can rally around. Halmstad is so much more than a holiday resort and we need to take a step forward and show that, says Susanne St\u00e5hl, communications strategist at Halmstad Municipality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New location brand creates direction and takes position<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The design of the new place brand is based on showing the breadth of Halmstad as a place. That Halmstad is a growth municipality and regional capital with a growing business community where the coastal lifestyle is always present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Halmstad will continue to be associated with sun and swimming, but the good opportunities for education, running and establishing businesses, developing and growing should be highlighted more clearly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A tool for describing the place Halmstad<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is Halmstad&#039;s first place brand and the work has been carried out by an in-house team, supplemented with cutting-edge expertise from place brand specialist Tendensor and the municipality&#039;s procured communications agency Consid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new place brand consists of a completely new graphic profile, designed by Consid. It will be used by the municipal destination company Destination Halmstad AB, among others, but there will also be material for free use by other actors in Halmstad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Developing place brands is a bit of a 10-man game. It&#039;s about capturing the local, but also showing the way. We have worked with several parts of the municipality \u2013 and in several steps to succeed with the goal: easy to like, easy to work with, says Magnus Arvidsson, planner at Consid.<\/p>","protected":false},"excerpt":{"rendered":"<p>F\u00f6r m\u00e5nga svenskar \u00e4r Halmstad synonymt med Tyl\u00f6sand och Per Gessle. Nu tar Halmstads kommun f\u00f6r f\u00f6rsta g\u00e5ngen fram ett platsvarum\u00e4rke, som positionerar Halmstad p\u00e5 ett nytt s\u00e4tt. Det nya varum\u00e4rket b\u00f6rjar rullas ut i juni. Genom att f\u00f6rst\u00e4rka Halmstads st\u00e4llning som regionhuvudstad i kombination med den kustn\u00e4ra livsstilen lyfter Halmstad nu fram det som [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[633,193],"class_list":["post-239355","post","type-post","status-publish","format-standard","hentry","category-turism","tag-halmstad","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nytt platsvarum\u00e4rke ska bredda bilden av Halmstad &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Nytt platsvarum\u00e4rke ska bredda bilden av Halmstad \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, 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