{"id":239359,"date":"2022-05-04T07:01:00","date_gmt":"2022-05-04T05:01:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=239359"},"modified":"2022-05-04T07:01:00","modified_gmt":"2022-05-04T05:01:00","slug":"cycling-in-the-film-landscape-smaland-winner-of-the-tourism-award-of-the-year-2022","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/cykla-i-filmlandskapet-smaland-vinnare-av-arets-turismpris-2022\/","title":{"rendered":"Cycling in the Sm\u00e5land Film Landscape winner of the Tourism Award of the Year 2022"},"content":{"rendered":"<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/resources.mynewsdesk.com\/image\/upload\/ar_16:9,c_fill,dpr_auto,f_auto,g_auto,q_auto,w_864\/iq8elrwxmmhoiyev0lah.jpg\" alt=\" Helene Berg, CEO of Sm\u00e5lands Turism together with the winners Carina Eld\u00e5ker and Carina Engqvist from Cykla i Filmlandskapet Sm\u00e5land, and Mari Hultin, Chairwoman of Sm\u00e5lands Turism.\" width=\"839\" height=\"471\"\/><figcaption>Helene Berg, CEO of Sm\u00e5lands Turism together with the winners Carina Eld\u00e5ker and Carina Engqvist from Cykla i Filmlandskapet Sm\u00e5land, and Mari Hultin, Chairwoman of Sm\u00e5lands Turism.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Carina Engqvist and Carina Eld\u00e5ker, founders of Cykla i Filmlandskapet Sm\u00e5land, received the Tourism Award of the Year 2022 at the J\u00f6nk\u00f6pingsgalan for their innovative and sustainable tourism concept. Experiencing both known and unknown environments from Astrid Lindgren&#039;s beloved films by bicycle attracts both Swedish and foreign tourists to the Sm\u00e5land countryside.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bike tours, which depart from Filmbyn, focus on experiencing as much as possible, rather than getting there quickly. Care is taken both on the cultural heritage and the small details to ensure guests have an experience of a lifetime. The tours pass by several filming locations, but also highlight other attractions and skilled local entrepreneurs along the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Carina and Carina have a passionate commitment to their region and are true destination builders. They actively seek collaborations with other players in the area to highlight the local power and expertise and create a rich year-round experience, says Helene Berg, CEO of Sm\u00e5lands Turism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With warmth and joy, Carina Engqvist and Carina Eld\u00e5ker fill the tour with facts and anecdotes. They have coined the term \u201dbasket cycling\u201d \u2013 a pleasant bike ride at your own pace, with a rag mat on the luggage rack and a coffee basket packed for scenic stops along the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 With a genuine concern for their countryside, nature and environment, sustainability is a consistent factor in everything they do. They have shown that it is possible to develop new sustainable tourism concepts, for which we see increased demand from both domestic and foreign tourists, says Helene Berg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The winner of the Tourism Award of the Year is chosen by Sm\u00e5lands Turism AB and the prize consists of a locally produced sculpture and a development fund of SEK 10,000. The winner of the Tourism Award of the Year is also nominated for the Great Tourism Award in Sweden. The Great Tourism Award is awarded by the Foundation for the Promotion of Knowledge in Tourism, where the winner receives a grant of SEK 100,000 to develop their business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 This is incredible, said a moved Carina Eld\u00e5ker. I feel both happy and actually, right now a little shocked! What a day, what an evening!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The jury&#039;s justification was:<\/strong><br \/><em>With a passionate commitment to their region, the 2022 winner has developed a completely new and sustainable tourism concept that attracts both domestic and foreign tourists.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>In a region where Swedish children&#039;s films have become part of the cultural heritage, the founders have seen the opportunity to bring Astrid Lindgren&#039;s beloved film treasure to life and connect it with the nature of Sm\u00e5land in an easily accessible, attractive and sustainable way through bicycle packages.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>With a great willingness to innovate and collaborate, they have connected with other local actors and tourist destinations, thus creating a unique year-round experience.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year&#039;s Tourism Award has been presented since 2008, last year Wallby S\u00e4teri outside Vetlanda was awarded the prestigious award.<\/p>","protected":false},"excerpt":{"rendered":"<p>Carina Engqvist och Carina Eld\u00e5ker, grundare av Cykla i Filmlandskapet Sm\u00e5land, fick p\u00e5 J\u00f6nk\u00f6pingsgalan ta emot \u00c5rets turismpris 2022 f\u00f6r sitt innovativa och h\u00e5llbara turismkoncept. Att p\u00e5 cykel uppleva b\u00e5de k\u00e4nda och ok\u00e4nda milj\u00f6er fr\u00e5n Astrid Lindgrens \u00e4lskade filmer lockar b\u00e5de svenska och utl\u00e4ndska turister till den sm\u00e5l\u00e4ndska landsbygden. Cykelturerna som utg\u00e5r fr\u00e5n Filmbyn, har [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[3750,3751,193],"class_list":["post-239359","post","type-post","status-publish","format-standard","hentry","category-turism","tag-flimstaden","tag-smaland-turism","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cykla i Filmlandskapet Sm\u00e5land vinnare av \u00c5rets Turismpris 2022 &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Cykla i Filmlandskapet Sm\u00e5land vinnare av \u00c5rets Turismpris 2022 \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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