{"id":239523,"date":"2022-06-10T07:01:00","date_gmt":"2022-06-10T05:01:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=239523"},"modified":"2022-06-10T07:01:00","modified_gmt":"2022-06-10T05:01:00","slug":"visit-smaland-launches-app-to-attract-holidaymakers-to-smaland","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/visit-smaland-lanserar-app-for-att-locka-semesterfirare-till-smaland\/","title":{"rendered":"Visit Sm\u00e5land launches app to attract holidaymakers to Sm\u00e5land"},"content":{"rendered":"<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/resources.mynewsdesk.com\/image\/upload\/ar_16:9,c_fill,dpr_auto,f_auto,g_auto,q_auto:good,w_746\/sbbnhxbtrxz4pdbazelk\" alt=\"Youtuber Tomu visits Filmbyn Sm\u00e5land to complete some of the 100 missions available in the app &quot;Sm\u00e5l\u00e4ndska skatter&quot;.\" width=\"838\" height=\"472\"\/><figcaption>Youtuber Tomu visits Filmbyn Sm\u00e5land to carry out some of the 100 missions available in the app &quot;Sm\u00e5l\u00e4ndska skatter&quot;.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This summer, Sm\u00e5land will be the natural holiday destination for the whole family. With the app \u201cSm\u00e5l\u00e4ndska skaster\u201d (Sm\u00e5land Treasures), Swedish tourists can discover Sm\u00e5land&#039;s attractions \u2013 while the user collects points by completing tasks in a form of gamification.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sm\u00e5lands Turism is one of three county tourism organizations in Sm\u00e5land under the collective name Visit Sm\u00e5land. On behalf of Region J\u00f6nk\u00f6ping County, Sm\u00e5lands Turism supports the tourism industry in J\u00f6nk\u00f6ping County, including through a summer campaign aimed at Swedish tourists.<em><br \/>\u2013 On the campaign site guide.visitsmaland.se, the county&#039;s tourism companies have the opportunity to be seen free of charge.<br \/>and thereby gain visibility in the marketing of the county,&nbsp;<\/em>says Helene Berg, CEO of Sm\u00e5lands Turism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>APP WITH SM\u00c5LAND REFERENCES<\/strong><br \/>This year&#039;s campaign news is the app &quot;Sm\u00e5l\u00e4ndska skatter&quot; which will be an extended arm of the campaign site guide.visitsmaland.se.<em><br \/>\u2013 We are now in our third summer and this year we are focusing on attracting families with children, which is why we are launching an app where both tourists and residents get tips on activities, places to visit and cozy farm cafes through gamification,&nbsp;<\/em>says Helene Berg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The app uses typical Sm\u00e5land icons, such as avatars of the candy cane, the cheesecake and the fairy princess. The user can also collect badges in a game part that involves collecting points by completing missions \u2013 all linked to places and companies in J\u00f6nk\u00f6ping County. There are a total of 100 missions to complete in the app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WELL-KNOWN YOUTUBER GUIDES<\/strong><br \/>During the campaign, several inspirations will discover Sm\u00e5land using the app. One of them is YouTuber Tomu, with over 300,000 followers.<em><br \/>\u2013 We couldn&#039;t have found a better influencer to showcase the app. Tomu is a favorite with the kids and has received great<br \/>attention when he was around Sm\u00e5land to test the missions,&nbsp;<\/em>says Helene Berg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To promote cycling in the county, they have also chosen to continue their collaboration with local cycling inspiration Elna Dahlstrand. Elna and her daughter Lovis will try out the assignments at the mountain bike facilities.<em><br \/>\u2013 Cycling continues to grow exponentially and we stand strong in the competition, not least through Isaberg&#039;s investment this year with the inauguration of the largest pump track in the Nordic region. Cycling extends the summer season and the app will also survive after the summer,<\/em>says Helene Berg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another inspiration for the summer is Gr\u00e4nna resident Linn\u00e9a Rolfsson, who runs the Instagram account Hemlikheter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>* The app \u201cSm\u00e5l\u00e4ndska skatter\u201d will be launched on June 14, 2022.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to press release<em><br \/><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.mynewsdesk.com\/se\/smaalands-turism\/pressreleases\/visit-smaaland-lanserar-app-foer-att-locka-semesterfirare-till-smaaland-3187893&amp;t=Visit%20Sm%C3%A5land%20lanserar%20app%20f%C3%B6r%20att%20locka%20semesterfirare%20till%20Sm%C3%A5land\" target=\"_blank\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I sommar ska Sm\u00e5land vara det naturliga semesterresm\u00e5let f\u00f6r hela\u00a0familjen. Med appen \u201cSm\u00e5l\u00e4ndska skatter\u201d kan svenska turister uppt\u00e4cka Sm\u00e5lands bes\u00f6ksm\u00e5l \u2013 samtidigt som anv\u00e4ndaren samlar\u00a0po\u00e4ng genom att utf\u00f6ra uppdrag i en form av gamification. Sm\u00e5lands Turism \u00e4r en av tre l\u00e4nsturismorganisationer i Sm\u00e5land under samlingsnamnet Visit Sm\u00e5land.&nbsp;P\u00e5 uppdrag av Region J\u00f6nk\u00f6pings l\u00e4n st\u00f6ttar Sm\u00e5lands Turism [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[3813,1911,193],"class_list":["post-239523","post","type-post","status-publish","format-standard","hentry","category-turism","tag-appen","tag-smaland","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visit Sm\u00e5land lanserar app f\u00f6r att locka semesterfirare till Sm\u00e5land &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Visit Sm\u00e5land lanserar app f\u00f6r att locka semesterfirare till 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