{"id":239617,"date":"2022-07-01T07:03:00","date_gmt":"2022-07-01T05:03:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=239617"},"modified":"2022-07-01T07:03:00","modified_gmt":"2022-07-01T05:03:00","slug":"carlsberg-sweden-opens-underwater-bar","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/carlsberg-sverige-oppnar-undervattensbar\/","title":{"rendered":"Carlsberg Sweden opens underwater bar"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/resources.mynewsdesk.com\/image\/upload\/ar_16:9,c_fill,dpr_auto,f_auto,g_auto,q_auto:good,w_746\/b1jjdkholqlnkbstkfdz\" alt=\"Carlsberg Sweden opens underwater bar\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anyone who drives a boat while drunk runs the risk of ending up at the bottom of the sea. To remind Swedes to abstain from alcohol at sea, Carlsberg Sweden has created an underwater bar that will be lowered to the seabed among holidaymakers in Sm\u00f6gen.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The high summer heat has arrived in Sweden, and now many people are heading out to enjoy the lake. But with swimming and boating, drowning alarms are also increasing, and alcohol is often involved. Because on the lake, alcohol consumption can be life-threatening. When drunk, judgment, reaction time and coordination are impaired, which increases the risk of a serious accident. According to statistics from the Swedish Transport Agency, more than one in two people who die in recreational boating accidents has alcohol in their blood (2011-2020).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#039;s why &quot;Don&#039;t drink and boat&quot; is the call to Swedes this summer. To remind people to abstain from alcohol at sea, Carlsberg has created a bar that symbolizes the last lap at the bottom of the ocean. Because that&#039;s where anyone who drives a boat under the influence of alcohol risks ending up.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 As a leading brewery and distributor of alcoholic beverages, we have a responsibility for how our drinks are consumed. Our ambition with the underwater bar is that it will become an important reminder to abstain from alcohol at sea, and instead choose an alcohol-free alternative, says Henric Bystr\u00f6m, Head of Communications at Carlsberg Sweden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Underwater bar in Sm\u00f6gen&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full-size bar measures 3.5 meters wide and 2.5 meters high and comes complete with a bar counter, bar stools, neon signs, beer fridge and taps. During the week, holidaymakers on the west coast will have the opportunity to view the underwater bar, which has been lowered outside the sea tavern G\u00f6stas fisk and Sm\u00f6gens fish auction. On Friday, July 1, the bar will be open to the public. Sm\u00f6gen Dyk &amp; Upplevelse will also be present and dive down for a round of non-alcoholic beers on the seabed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release<\/p>","protected":false},"excerpt":{"rendered":"<p>Den som k\u00f6r b\u00e5t berusad l\u00f6per risk att hamna p\u00e5 havets botten. F\u00f6r att p\u00e5minna svenskarna om att avst\u00e5 alkohol till sj\u00f6ss har Carlsberg Sverige skapat en undervattensbar som s\u00e4nks ned p\u00e5 havsbotten bland semesterfirare i Sm\u00f6gen. H\u00f6gsommarv\u00e4rmen har dragit in \u00f6ver Sverige, och nu ger sig m\u00e5nga ut f\u00f6r att njuta p\u00e5 sj\u00f6n. Men [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[2700,3843,3844,193],"class_list":["post-239617","post","type-post","status-publish","format-standard","hentry","category-turism","tag-bar","tag-carlsberg","tag-smogen","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carlsberg Sverige \u00f6ppnar undervattensbar &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Carlsberg Sverige \u00f6ppnar undervattensbar \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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