{"id":239714,"date":"2022-07-22T07:01:00","date_gmt":"2022-07-22T05:01:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=239714"},"modified":"2022-07-22T07:01:00","modified_gmt":"2022-07-22T05:01:00","slug":"sj-boards-in-the-dn-advertising-cup","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sj-tavlar-i-dn-reklamcupen\/","title":{"rendered":"SJ competes in the DN Advertising Cup"},"content":{"rendered":"<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/12\/Skarmavbild-2021-12-21-kl.-06.36.50-e1640065167153.png\" alt=\"\" class=\"wp-image-238866\" width=\"784\" height=\"437\" srcset=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/12\/Skarmavbild-2021-12-21-kl.-06.36.50-e1640065167153.png 450w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2021\/12\/Skarmavbild-2021-12-21-kl.-06.36.50-e1640065167153-300x167.png 300w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><figcaption>Photo: SJ<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With a nod to recent years&#039; discussions about how travel can lead to climate anxiety, SJ and the advertising agency Forsman and Bodenfors are participating in the DN Reklamcupen advertising competition.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad shows in a simple way that there is a very effective cure for climate anxiety, even for the most travel-hungry person \u2013 namely, choosing the train and SJ.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 We know that we have a very sustainable product, but that we are sometimes a little bad at profiling that particular aspect. We want to get better at it and this is one way to do it, says SJ&#039;s Marketing Manager Maria H\u00f6glund.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The DN Reklamcupen is a competition where agencies display their most creative full-page ads in a cup format, and approximately 20 advertisers participate in the competition during July and August.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release<\/p>","protected":false},"excerpt":{"rendered":"<p>Med en blinkning till de senaste \u00e5rens diskussioner om att resande kan leda till klimat\u00e5ngest deltar SJ och reklambyr\u00e5n Forsman och Bodenfors i annonst\u00e4vlingen DN Reklamcupen. Annonsen visar p\u00e5 ett enkelt s\u00e4tt att det finns ett v\u00e4ldigt effektivt botemedel mot klimat\u00e5ngest, \u00e4ven f\u00f6r den mest resesugne \u2013 n\u00e4mligen att v\u00e4lja t\u00e5get och SJ.&nbsp; &#8211; Vi [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[185],"tags":[3873,234,191],"class_list":["post-239714","post","type-post","status-publish","format-standard","hentry","category-tag","tag-reklamcupen","tag-sj","tag-tag-taag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SJ t\u00e4vlar i DN Reklamcupen &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"SJ t\u00e4vlar i DN Reklamcupen \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" 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