{"id":239818,"date":"2022-08-18T06:59:00","date_gmt":"2022-08-18T04:59:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=239818"},"modified":"2022-08-18T06:59:00","modified_gmt":"2022-08-18T04:59:00","slug":"july-record-for-tourism-in-umea","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/julirekord-for-turismen-i-umea\/","title":{"rendered":"July record for tourism in Ume\u00e5"},"content":{"rendered":"
\"Ume\u00e5,
Ume\u00e5, Photo: Fredrik Larsso<\/figcaption><\/figure>\n\n\n\n

July 2022 was one of the best summer months ever for the Ume\u00e5 tourism industry. According to preliminary data from the Benchmarking Alliance, the average occupancy rate at the city's hotels was 78.9 percent, with a total of 34,043 rooms sold. The variable weather in July and a record-breaking range of events are some of the reasons for the positive development.\u00a0

<\/strong>\u2013 We are very happy that our forecasts have come true, this is a very important development for our hotels that have struggled and struggled through the pandemic, says Gabriella Hed Vall, acting CEO at Visit Ume\u00e5. We have a fantastic range of events this summer, which both entertain the residents of Ume\u00e5 and attract incoming visitors. There is a pent-up need to socialize, travel to loved ones and do fun things and Ume\u00e5's offer invites this. It is also fantastic that traffic across the Kvarken is rolling like never before, as Wasaline's figures show. Finnish visitors have always been important for trade, the tourism industry and events in Ume\u00e5.\u00a0

Strong development in 2022<\/strong>
The strong development for Ume\u00e5 has continued throughout the year. Since February this year, the record year 2019 has been surpassed month after month in terms of occupancy rates at Ume\u00e5 hotels, data from Benchmarking Alliance shows. The best months so far this year are July with an average occupancy of 78.9 percent compared to 70.3 percent in the same month in 2019, May with an average occupancy of 79.3 percent compared to 67.8 percent in 2019. The increase in June was slightly smaller with an average occupancy of 68.5 percent compared to 65.6 percent in 2019.<\/p>\n\n\n\n

Ume\u00e5 Football Festival, Lars Winnerb\u00e4ck and Wheels are some of the major events that have attracted an extra large number of visitors. 

\u2013 When we look ahead, things continue to look positive. The fall is full of events and meetings of all kinds and we believe that our local markets will continue to do well. For example, we have both the final game in TV-puck and the SDF-SM in floorball during the fall break, which guarantees a full house in the city, says Gabriella.<\/p>","protected":false},"excerpt":{"rendered":"

Juli 2022 blev en av de b\u00e4sta sommarm\u00e5naderna n\u00e5gonsin f\u00f6r bes\u00f6ksn\u00e4ringen i Ume\u00e5. Enligt prelimin\u00e4r data fr\u00e5n Benchmarking Alliance var genomsnittsbel\u00e4ggningen p\u00e5 stadens hotell 78,9 procent, med totalt 34 043 s\u00e5lda rum. Det varierande v\u00e4dret i juli och ett rekordstort utbud av evenemang \u00e4r n\u00e5gra av anledningarna till den positiva utvecklingen.\u00a0 – Vi \u00e4r v\u00e4ldigt […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[193,1505,1972],"class_list":["post-239818","post","type-post","status-publish","format-standard","hentry","category-turism","tag-tag-turism","tag-umea","tag-visit-umea"],"acf":[],"yoast_head":"\nJulirekord f\u00f6r turismen i Ume\u00e5 – Travel Report<\/title>\n<meta name=\"description\" content=\"Julirekord f\u00f6r turismen i Ume\u00e5 \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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