{"id":240156,"date":"2022-11-17T07:00:00","date_gmt":"2022-11-17T06:00:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=240156"},"modified":"2022-11-17T07:00:00","modified_gmt":"2022-11-17T06:00:00","slug":"sara-johansson-blir-ny-vd-pa-bla-huset-i-umea","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sara-johansson-blir-ny-vd-pa-bla-huset-i-umea\/","title":{"rendered":"Sara Johansson blir ny vd p\u00e5 Bl\u00e5 Huset i Ume\u00e5"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2022\/11\/Skarmavbild-2022-11-17-kl.-06.58.59-1024x571.png\" alt=\"\" class=\"wp-image-240157\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ny f\u00f6rs\u00e4ljningschef och en f\u00f6r\u00e4ndrad roll f\u00f6r marknadschefen \u00e4r tv\u00e5 steg som nya vd:n Sara Johansson tagit f\u00f6r att skapa teamet som b\u00e4ttre ska m\u00f6ta koncernens behov.<br \/>\u2013 V\u00e5r tanke \u00e4r att lagarbete \u00f6kar produktiviteten och att vi som team presterar b\u00e4ttre tillsammans \u00e4n vad vi g\u00f6r individuellt, s\u00e4ger hon.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I mitten av mars klev Sara Johansson in som verkst\u00e4llande direkt\u00f6r f\u00f6r Bl\u00e5 Huset i Ume\u00e5. Koncernen rymmer prisbel\u00f6nta verksamheter som Stora Hotellet, U&amp;Me Hotel, P5 Event och konferensv\u00e5ning, S\u00e4varg\u00e5rden, Gotthards Krog och Fika. D\u00e5 beskrev hon de stora utmaningar som branschen i stort, men \u00e4ven Ume\u00e5s bes\u00f6ksn\u00e4ring, stod inf\u00f6r efter den avklingande pandemin<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 V\u00e5r bransch har haft n\u00e5gra tuffa \u00e5r. Nu \u00e4r det viktigt att vi satsar fram\u00e5t och tar tag i allt som prioriterats ned och f\u00e5tt st\u00e5 tillbaka under pandemin. Rekryteringen av en f\u00f6rs\u00e4ljningschef \u00e4r ett s\u00e5dant steg och det \u00e4r med stor gl\u00e4dje som vi nu kan ber\u00e4tta att Sophie Jakobsson tackat ja till att axla den h\u00e4r viktiga rollen i v\u00e5r koncern, s\u00e4ger Sara Johansson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nyss tilltr\u00e4dda Sophie Jakobsson kommer n\u00e4rmast fr\u00e5n en tj\u00e4nst som n\u00e4ringslivskoordinator p\u00e5 Nordmalings kommun, men f\u00f6r de allra flesta k\u00e4nns hon nog igen som tidigare varuhuschef p\u00e5 \u00c5hl\u00e9ns i Ume\u00e5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Jag tycker det k\u00e4nns otroligt stimulerande att bli en del av Bl\u00e5 Huset. Vi har redan kommit ig\u00e5ng med arbetet att utveckla v\u00e5rt erbjudande och trots det ekonomiska l\u00e4get ser vi mycket ljust p\u00e5 framtiden. Vi har ett bra bokningsl\u00e4ge nu och \u00e4ven f\u00f6r hela 2023 vilket k\u00e4nns som en stor trygghet, s\u00e4ger Sophie Jakobsson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nul\u00e4get \u00e4r delvis en effekt av en tydligare roll f\u00f6r koncernens marknads- och eventchef Oscar Lundkvist Sund. Han beskriver att det numera finns ett tydligare fokus p\u00e5 aff\u00e4rsnytta i deras insatser.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Vi har str\u00e4vat efter att bli tydligare och mer effektiv i v\u00e5ra f\u00f6rs\u00e4ljnings- och marknadsinsatser och det har gett effekt. Efter en stark sommar s\u00e5 forts\u00e4tter vi nu under h\u00f6sten att visa p\u00e5 fina resultat. Det k\u00e4nns verkligen som att vi har luft under vingarna, s\u00e4ger han.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sara Johansson ser stora m\u00f6jligheter f\u00f6r teamet och lyfter duons skilda, men \u00e4nd\u00e5 liknande egenskaper som en f\u00f6rklaring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 B\u00e5de tv\u00e5 har en bakgrund fr\u00e5n branscher med stort fokus p\u00e5 g\u00e4sten eller kunden. Sophie har efter sina \u00e5r p\u00e5 \u00c5hl\u00e9ns en stor f\u00f6rst\u00e5else och ett stort fokus p\u00e5 hur vi tar hand om v\u00e5ra g\u00e4ster i alla v\u00e5ra verksamheter. Oscar har ut\u00f6ver sin l\u00e5nga restaurangerfarenhet \u00e4ven en f\u00f6rm\u00e5ga att hitta synergier som ofta mynnar ut i h\u00e5llbara och givande samarbeten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanken \u00e4r att de tre ska jobba t\u00e4tt och prestigel\u00f6st tillsammans. N\u00e5got som Sophie Jakobsson tror kan vara ett framg\u00e5ngsrecept f\u00f6r koncernen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Gemensamt har vi en v\u00e4ldigt bred erfarenhet och har alla f\u00f6ruts\u00e4ttningar f\u00f6r att tillsammans med v\u00e5ra kollegor forts\u00e4tta utveckla verksamheten s\u00e5 att vi kan bli \u00e4nnu b\u00e4ttre \u2013 f\u00f6r alla v\u00e5ra g\u00e4ster, s\u00e4ger hon och avslutar;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Nu k\u00f6r vi full gas in i n\u00e4sta \u00e5r tillsammans med v\u00e5ra kunder och g\u00e4ster. Det kommer bli ett sp\u00e4nnande \u00e5r med massor av egna projekt, event och nyheter som vi p\u00e5 Bl\u00e5 Huset hoppas kunna sl\u00e4ppa mer information om inom kort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/intent\/tweet?ref_src=twsrc%5Etfw&amp;text=Nya%20personer%20och%20f%C3%B6r%C3%A4ndrade%20roller%20p%C3%A5%20Bl%C3%A5%20Huset&amp;tw_p=tweetbutton&amp;url=https:\/\/www.mynewsdesk.com\/se\/blahuset\/pressreleases\/nya-personer-och-foeraendrade-roller-paa-blaa-huset-3218023\" target=\"_blank\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ny f\u00f6rs\u00e4ljningschef och en f\u00f6r\u00e4ndrad roll f\u00f6r marknadschefen \u00e4r tv\u00e5 steg som nya vd:n Sara Johansson tagit f\u00f6r att skapa teamet som b\u00e4ttre ska m\u00f6ta koncernens behov.\u2013 V\u00e5r tanke \u00e4r att lagarbete \u00f6kar produktiviteten och att vi som team presterar b\u00e4ttre tillsammans \u00e4n vad vi g\u00f6r individuellt, s\u00e4ger hon. I mitten av mars klev Sara [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[4005,193],"class_list":["post-240156","post","type-post","status-publish","format-standard","hentry","category-turism","tag-bla-huset","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sara Johansson blir ny vd p\u00e5 Bl\u00e5 Huset i Ume\u00e5 &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Sara Johansson blir ny vd p\u00e5 Bl\u00e5 Huset i Ume\u00e5 \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/sara-johansson-blir-ny-vd-pa-bla-huset-i-umea\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sara Johansson blir ny vd p\u00e5 Bl\u00e5 Huset i Ume\u00e5 &#8211; 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