{"id":240156,"date":"2022-11-17T07:00:00","date_gmt":"2022-11-17T06:00:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=240156"},"modified":"2022-11-17T07:00:00","modified_gmt":"2022-11-17T06:00:00","slug":"sara-johansson-becomes-new-ceo-of-bla-huset-in-umea","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sara-johansson-blir-ny-vd-pa-bla-huset-i-umea\/","title":{"rendered":"Sara Johansson becomes new CEO at Bl\u00e5 Huset in Ume\u00e5"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2022\/11\/Skarmavbild-2022-11-17-kl.-06.58.59-1024x571.png\" alt=\"\" class=\"wp-image-240157\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A new sales manager and a changed role for the marketing manager are two steps that new CEO Sara Johansson has taken to create a team that will better meet the group&#039;s needs.<br \/>\u2013 Our idea is that teamwork increases productivity and that we as a team perform better together than we do individually, she says.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In mid-March, Sara Johansson stepped in as CEO of Bl\u00e5 Huset in Ume\u00e5. The group includes award-winning businesses such as Stora Hotellet, U&amp;Me Hotel, P5 Event and conference facilities, S\u00e4varg\u00e5rden, Gotthards Krog and Fika. At the time, she described the major challenges that the industry in general, but also Ume\u00e5&#039;s tourism industry, faced after the waning pandemic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Our industry has had a few tough years. Now it is important that we move forward and tackle everything that has been downgraded and put on hold during the pandemic. The recruitment of a sales manager is one such step and it is with great pleasure that we can now announce that Sophie Jakobsson has accepted to take on this important role in our group, says Sara Johansson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sophie Jakobsson, who recently took office, most recently came from a position as business coordinator at Nordmaling Municipality, but for most people she will probably be recognized as a former department store manager at \u00c5hl\u00e9ns in Ume\u00e5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 I think it feels incredibly stimulating to become part of Bl\u00e5 Huset. We have already started working to develop our offering and despite the economic situation, we are very optimistic about the future. We have a good booking situation now and also for the whole of 2023, which feels like a great security, says Sophie Jakobsson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The current situation is partly an effect of a clearer role for the group&#039;s marketing and events manager Oscar Lundkvist Sund. He describes that there is now a clearer focus on business benefit in their efforts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 We have strived to become clearer and more efficient in our sales and marketing efforts and this has had an effect. After a strong summer, we are now continuing to show good results in the autumn. It really feels like we have air under our wings, he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sara Johansson sees great opportunities for the team and highlights the duo&#039;s different, yet similar, characteristics as an explanation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Both have a background from industries with a strong focus on the guest or customer. After her years at \u00c5hl\u00e9ns, Sophie has a great understanding and a great focus on how we take care of our guests in all our operations. In addition to his long restaurant experience, Oscar also has an ability to find synergies that often result in sustainable and rewarding collaborations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The idea is for the three of them to work closely and unprestigeously together, something that Sophie Jakobsson believes could be a recipe for success for the group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Together we have a very broad experience and have all the conditions to continue developing the business together with our colleagues so that we can become even better \u2013 for all our guests, she says and concludes;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Now we are going full throttle into next year together with our customers and guests. It will be an exciting year with lots of our own projects, events and news that we at Bl\u00e5 Huset hope to be able to release more information about soon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/intent\/tweet?ref_src=twsrc%5Etfw&amp;text=Nya%20personer%20och%20f%C3%B6r%C3%A4ndrade%20roller%20p%C3%A5%20Bl%C3%A5%20Huset&amp;tw_p=tweetbutton&amp;url=https:\/\/www.mynewsdesk.com\/se\/blahuset\/pressreleases\/nya-personer-och-foeraendrade-roller-paa-blaa-huset-3218023\" target=\"_blank\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ny f\u00f6rs\u00e4ljningschef och en f\u00f6r\u00e4ndrad roll f\u00f6r marknadschefen \u00e4r tv\u00e5 steg som nya vd:n Sara Johansson tagit f\u00f6r att skapa teamet som b\u00e4ttre ska m\u00f6ta koncernens behov.\u2013 V\u00e5r tanke \u00e4r att lagarbete \u00f6kar produktiviteten och att vi som team presterar b\u00e4ttre tillsammans \u00e4n vad vi g\u00f6r individuellt, s\u00e4ger hon. I mitten av mars klev Sara [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[4005,193],"class_list":["post-240156","post","type-post","status-publish","format-standard","hentry","category-turism","tag-bla-huset","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sara Johansson blir ny vd p\u00e5 Bl\u00e5 Huset i Ume\u00e5 &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Sara Johansson blir ny vd p\u00e5 Bl\u00e5 Huset i Ume\u00e5 \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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