{"id":240281,"date":"2022-12-14T07:02:00","date_gmt":"2022-12-14T06:02:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=240281"},"modified":"2022-12-14T07:02:00","modified_gmt":"2022-12-14T06:02:00","slug":"bwh-hotel-group-lanserar-aiden-ett-nytt-varumarke-pa-hotellmarknaden","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/bwh-hotel-group-lanserar-aiden-ett-nytt-varumarke-pa-hotellmarknaden\/","title":{"rendered":"BWH Hotel Group lanserar Aiden \u2013 ett nytt varum\u00e4rke p\u00e5 hotellmarknaden"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2022\/12\/Skarmavbild-2022-12-14-kl.-06.46.57-1024x560.png\" alt=\"\" class=\"wp-image-240282\"\/><figcaption class=\"wp-element-caption\">Foto:BWH Hotel Group<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>BWH Hotel Group expanderar i Skandinavien och st\u00e4rker sitt erbjudande med nya varum\u00e4rket Aiden \u2013 ett nytt modernt hotellkoncept.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aiden \u00e4r en ny generation av moderna hotell d\u00e4r medvetna val, smarta digitala l\u00f6sningar och strategiska placeringar ligger i fokus.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dM\u00e5let med Aiden \u00e4r att skapa en ny sp\u00e4nnande grupp av moderna hotell i Skandinavien. Hotellmarknaden \u00e4r till stor del ganska traditionell och konservativ och h\u00e4r s\u00e5g vi en lucka som v\u00e5rt nya hotellkoncept kan fylla. Nu kan vi erbjuda v\u00e5ra resen\u00e4rer prisv\u00e4rda hotell med en fr\u00e4sch, ung tontr\u00e4ff och som k\u00e4nns innovativa och nyt\u00e4nkande. H\u00e4r m\u00f6ts effektivt boende med lekfulla milj\u00f6er och digitala l\u00f6sningar \u2013 det ska k\u00e4nnas smart, bekv\u00e4mt och medvetet\u201d, s\u00e4ger Johan Michelson, VD BWH Hotel Group Skandinavien.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5 Aidens konceptuella hotell st\u00e5r det moderna i centrum med innovation, smarta l\u00f6sningar och med h\u00e5llbarhet som en naturligt integrerad del. Som ett sp\u00e4nnande inslag kommer hotellen att arbeta med hologram som en central del av upplevelsen. Med hologramtekniken kan man realisera digitala incheckningar med personlig kontakt samtidigt som man effektivt kan maximera de anst\u00e4lldas engagemang f\u00f6r en unik g\u00e4stupplevelse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r att minska milj\u00f6p\u00e5verkan byggs m\u00e5nga av hotellen med hj\u00e4lp av moduler, vilket \u00e4r ett h\u00e5llbarare s\u00e4tt att bygga d\u00e5 m\u00e4ngden avfall reduceras och byggnaden kan \u00e5tervinnas i st\u00f6rre omfattning. H\u00e4r kommer det material som anv\u00e4nds fr\u00e5n h\u00e5llbara k\u00e4llor och \u00e4r i vissa fall \u00e5tervunnet. I stor utstr\u00e4ckning kommer \u00e4ven hotellens tak att f\u00f6rses med solceller vilket skapar en betydande och h\u00e5llbar elproduktion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flertalet av hotellen kommer att uppf\u00f6ras p\u00e5 strategiska platser d\u00e4r st\u00f6rre fl\u00f6den finns, till exempel vid universitet, st\u00f6rre f\u00f6retag och evenemangsarenor. Det f\u00f6rsta hotellet, Aiden by Best Western Herning, \u00f6ppnas 1 februari i danska staden Herning. Detta blir Danmarks f\u00f6rsta modulbyggda hotell och kommer att erbjuda 204 rum, gym med bastu, konferensrum och inbjudande sociala ytor att umg\u00e5s eller arbeta i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En handfull hotell \u00e4r planerade med \u00f6ppning redan under 2023 i samarbete med CIC Hospitality som \u00e4r en av de ledande hotelloperat\u00f6rerna i Skandinavien och driver i dagsl\u00e4get 20 hotell varav ett antal \u00e4r med i BWH Hotel Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"<p>BWH Hotel Group expanderar i Skandinavien och st\u00e4rker sitt erbjudande med nya varum\u00e4rket Aiden \u2013 ett nytt modernt hotellkoncept. Aiden \u00e4r en ny generation av moderna hotell d\u00e4r medvetna val, smarta digitala l\u00f6sningar och strategiska placeringar ligger i fokus.&nbsp; \u201dM\u00e5let med Aiden \u00e4r att skapa en ny sp\u00e4nnande grupp av moderna hotell i Skandinavien. Hotellmarknaden [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180],"tags":[4045,4046,324,193],"class_list":["post-240281","post","type-post","status-publish","format-standard","hentry","category-hotell","tag-bah-hotel","tag-bwh-hotel","tag-tag-hotell","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BWH Hotel Group lanserar Aiden \u2013 ett nytt varum\u00e4rke p\u00e5 hotellmarknaden &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"BWH Hotel Group lanserar Aiden \u2013 ett nytt varum\u00e4rke p\u00e5 hotellmarknaden \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/bwh-hotel-group-lanserar-aiden-ett-nytt-varumarke-pa-hotellmarknaden\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWH Hotel Group lanserar Aiden \u2013 ett nytt varum\u00e4rke p\u00e5 hotellmarknaden &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"BWH Hotel Group lanserar Aiden \u2013 ett nytt varum\u00e4rke p\u00e5 hotellmarknaden \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/bwh-hotel-group-lanserar-aiden-ett-nytt-varumarke-pa-hotellmarknaden\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-14T06:02:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2022\/12\/Skarmavbild-2022-12-14-kl.-06.46.57-1024x560.png\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/bwh-hotel-group-lanserar-aiden-ett-nytt-varumarke-pa-hotellmarknaden\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/bwh-hotel-group-lanserar-aiden-ett-nytt-varumarke-pa-hotellmarknaden\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"BWH Hotel Group lanserar Aiden \u2013 ett nytt varum\u00e4rke p\u00e5 hotellmarknaden\",\"datePublished\":\"2022-12-14T06:02:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/bwh-hotel-group-lanserar-aiden-ett-nytt-varumarke-pa-hotellmarknaden\\\/\"},\"wordCount\":415,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/bwh-hotel-group-lanserar-aiden-ett-nytt-varumarke-pa-hotellmarknaden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Skarmavbild-2022-12-14-kl.-06.46.57-1024x560.png\",\"keywords\":[\"bah hotel\",\"bwh hotel\",\"Hotell\",\"Turism\"],\"articleSection\":[\"Hotell\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/bwh-hotel-group-lanserar-aiden-ett-nytt-varumarke-pa-hotellmarknaden\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/bwh-hotel-group-lanserar-aiden-ett-nytt-varumarke-pa-hotellmarknaden\\\/\",\"name\":\"BWH Hotel Group lanserar Aiden \u2013 ett nytt varum\u00e4rke p\u00e5 hotellmarknaden &#8211; 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