{"id":240513,"date":"2023-02-09T07:00:00","date_gmt":"2023-02-09T06:00:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=240513"},"modified":"2023-02-09T07:00:00","modified_gmt":"2023-02-09T06:00:00","slug":"fredrik-hermelin-becomes-the-new-general-manager-at-sbta","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/fredrik-hermelin-blir-ny-general-manager-pa-sbta\/","title":{"rendered":"Fredrik Hermelin becomes new General Manager at SBTA"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"327\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-09-kl.-06.39.17-e1675921281514.png\" alt=\"\" class=\"wp-image-240515\" srcset=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-09-kl.-06.39.17-e1675921281514.png 450w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-09-kl.-06.39.17-e1675921281514-300x218.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption class=\"wp-element-caption\">Photo:SBTA<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SBTA has recruited Fredrik Hermelin as new General Manager, succeeding Lotten Fowler. Fredrik will leave CWT and his current position as Senior Director, Global Sales, and join SBTA in April.<\/strong>l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fredrik, who lives in Stockholm, has been part of CWT&#039;s global commercial team, with a keen interest in the ongoing transformation of the business travel and meetings industry. Fredrik is also a specialist in strategic programs and the incredibly exciting technology developments that are now taking place both locally and globally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fredrik has been active in the travel and hospitality industry since the late 1990s, and has held senior positions at KLM, British Airways, American Express Business Travel and since 2015 at CWT. Now with more than 20 years of experience in both commercial and operational roles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fredrik has a natural passion for meetings between people and in the ongoing paradigm shift in the industry, he is particularly driven by finding innovative solutions that enable people to travel &amp; meet in a more meaningful and sustainable way, either in person, virtually or in an exciting hybrid environment. In addition to his role in our daily business world, Fredrik also leads mountain expeditions in Nepal, Africa, Scotland but also in the Swedish mountains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBTA Chairman Mats Lagerholm says in a comment that the board is incredibly happy about the recruitment. \u201cFredrik\u2019s experience and enthusiasm make us feel secure in the knowledge that he is the right person to lead SBTA forward.\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lotten Fowler, who is leaving the association after 12 years, says that the number of applications received was surprising in both quantity and quality and that the choice of Fredrik Hermelin is \u201cabsolutely right and exactly what SBTA needs\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"<p>SBTA har rekryterat Fredrik Hermelin som ny General Manager, att eftertr\u00e4da Lotten Fowler. Fredrik l\u00e4mnar CWT och sin nuvarande tj\u00e4nst som Senior Director, Global Sales och b\u00f6rjar p\u00e5 SBTA i april. Fredrik, som bor i Stockholm har varit en del av CWT\u2019s globala kommersiella team, med ett stort intresse f\u00f6r den p\u00e5g\u00e5ende f\u00f6r\u00e4ndringen inom aff\u00e4rsrese- [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[520,117,521,193],"class_list":["post-240513","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-fredrik-hermelin","tag-resa","tag-sbta","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fredrik Hermelin blir ny General Manager p\u00e5 SBTA &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Fredrik Hermelin blir ny General Manager p\u00e5 SBTA \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/fredrik-hermelin-becomes-the-new-general-manager-at-sbta\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fredrik Hermelin blir ny General Manager p\u00e5 SBTA &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Fredrik Hermelin blir ny General Manager p\u00e5 SBTA \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/fredrik-hermelin-becomes-the-new-general-manager-at-sbta\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta 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