{"id":240513,"date":"2023-02-09T07:00:00","date_gmt":"2023-02-09T06:00:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=240513"},"modified":"2023-02-09T07:00:00","modified_gmt":"2023-02-09T06:00:00","slug":"fredrik-hermelin-blir-ny-general-manager-pa-sbta","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/fredrik-hermelin-blir-ny-general-manager-pa-sbta\/","title":{"rendered":"Fredrik Hermelin blir ny General Manager p\u00e5 SBTA"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"327\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-09-kl.-06.39.17-e1675921281514.png\" alt=\"\" class=\"wp-image-240515\" srcset=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-09-kl.-06.39.17-e1675921281514.png 450w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-09-kl.-06.39.17-e1675921281514-300x218.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption class=\"wp-element-caption\">Foto:SBTA<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SBTA har rekryterat Fredrik Hermelin som ny General Manager, att eftertr\u00e4da Lotten Fowler. Fredrik l\u00e4mnar CWT och sin nuvarande tj\u00e4nst som Senior Director, Global Sales och b\u00f6rjar p\u00e5 SBTA i apri<\/strong>l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fredrik, som bor i Stockholm har varit en del av CWT\u2019s globala kommersiella team, med ett stort intresse f\u00f6r den p\u00e5g\u00e5ende f\u00f6r\u00e4ndringen inom aff\u00e4rsrese- och m\u00f6tes-industrin. Fredrik \u00e4r ocks\u00e5 specialist p\u00e5 strategiska program och den otroligt sp\u00e4nnande teknikutveclingen som nu sker b\u00e5de lokalt och globalt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fredrik har varit verksam inom rese- och bes\u00f6ksn\u00e4ringen sedan slutet av 1990-talet, och har haft ledande befattningar hos KLM, British Airways, American Express Business Travel och sedan 2015 p\u00e5 CWT. Nu med mer \u00e4n 20 \u00e5rs erfarenhet inom b\u00e5de kommersiella och operativa roller.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fredrik har en naturlig passion f\u00f6r m\u00f6ten mellan m\u00e4nniskor och i det p\u00e5g\u00e5ende paradigmskiftet inom branschen \u00e4r han speciellt driven av att hitta innovativa l\u00f6sningar som g\u00f6r det m\u00f6jligt f\u00f6r m\u00e4nniskor att resa &amp; m\u00f6tas p\u00e5 ett mer meningsfullt och h\u00e5llbart s\u00e4tt, antingen personligen, virtuellt eller i en sp\u00e4nnande hybridmilj\u00f6. F\u00f6rutom hans roll i v\u00e5r dagliga aff\u00e4rsv\u00e4rld leder Fredrik ocks\u00e5 bergsexpeditioner i Nepal, Afrika, Skottland men ocks\u00e5 i den svenska fj\u00e4llv\u00e4rlden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBTAs ordf\u00f6rande Mats Lagerholm s\u00e4ger i en kommentar att styrelsen \u00e4r otroligt glada \u00f6ver rekryteringen. \u201cFredriks erfarenhet och entusiasm g\u00f6r att vi k\u00e4nner oss trygga i f\u00f6rvissningen om att han \u00e4r r\u00e4tt person att leda SBTA fram\u00e5t\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lotten Fowler, som l\u00e4mnar f\u00f6reningen efter 12 \u00e5r, s\u00e4ger att antalet ans\u00f6kningar som kom in \u00f6verraskade i b\u00e5de antal och kvalitet och att valet av Fredrik Hermelin \u00e4r \u201chelt r\u00e4tt och precis vad SBTA beh\u00f6ver\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"<p>SBTA har rekryterat Fredrik Hermelin som ny General Manager, att eftertr\u00e4da Lotten Fowler. Fredrik l\u00e4mnar CWT och sin nuvarande tj\u00e4nst som Senior Director, Global Sales och b\u00f6rjar p\u00e5 SBTA i april. Fredrik, som bor i Stockholm har varit en del av CWT\u2019s globala kommersiella team, med ett stort intresse f\u00f6r den p\u00e5g\u00e5ende f\u00f6r\u00e4ndringen inom aff\u00e4rsrese- [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[520,117,521,193],"class_list":["post-240513","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-fredrik-hermelin","tag-resa","tag-sbta","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fredrik Hermelin blir ny General Manager p\u00e5 SBTA &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Fredrik Hermelin blir ny General Manager p\u00e5 SBTA \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/fredrik-hermelin-blir-ny-general-manager-pa-sbta\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fredrik Hermelin blir ny General Manager p\u00e5 SBTA &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Fredrik Hermelin blir ny General Manager p\u00e5 SBTA \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/fredrik-hermelin-blir-ny-general-manager-pa-sbta\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T06:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-09-kl.-06.39.17-e1675921281514.png\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/fredrik-hermelin-blir-ny-general-manager-pa-sbta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/fredrik-hermelin-blir-ny-general-manager-pa-sbta\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"Fredrik Hermelin blir ny General Manager p\u00e5 SBTA\",\"datePublished\":\"2023-02-09T06:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/fredrik-hermelin-blir-ny-general-manager-pa-sbta\\\/\"},\"wordCount\":322,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/fredrik-hermelin-blir-ny-general-manager-pa-sbta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Skarmavbild-2023-02-09-kl.-06.39.17-e1675921281514.png\",\"keywords\":[\"fredrik hermelin\",\"resa\",\"SBTA\",\"Turism\"],\"articleSection\":[\"Travel Report\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/fredrik-hermelin-blir-ny-general-manager-pa-sbta\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/fredrik-hermelin-blir-ny-general-manager-pa-sbta\\\/\",\"name\":\"Fredrik Hermelin blir ny General Manager p\u00e5 SBTA &#8211; 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