{"id":240555,"date":"2023-02-17T07:00:00","date_gmt":"2023-02-17T06:00:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=240555"},"modified":"2023-02-17T07:00:00","modified_gmt":"2023-02-17T06:00:00","slug":"sj-is-swedens-greenest-brand-in-2023","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sj-ar-sveriges-gronaste-varumarke-2023\/","title":{"rendered":"SJ is Sweden&#039;s greenest brand in 2023"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-17-kl.-06.49.33-1024x570.png\" alt=\"\" class=\"wp-image-240556\" srcset=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-17-kl.-06.49.33-1024x570.png 1024w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-17-kl.-06.49.33-300x167.png 300w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-17-kl.-06.49.33-768x427.png 768w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-17-kl.-06.49.33-1536x854.png 1536w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-17-kl.-06.49.33.png 1708w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: SJ<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SJ has been named Sweden&#039;s greenest brand in the Transport category for the fifteenth year in a row. Over 1,000 Swedes voted in the survey and SJ is once again being praised for its cutting-edge environmental and sustainability work. This is shown in this year&#039;s report Sweden&#039;s Greenest Brand, which has been measured by the consulting firm Differ since 2008.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 It feels absolutely fantastic that our sustainability work is once again being recognized. This is a result of all our employees&#039; hard work in offering climate-smart and sustainable travel to all our customers, says Claes Lindholtz, Communications &amp; Sustainability Director at SJ.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continuing to drive the development of climate-smart travel has been a dominant focus for SJ in recent years. In 2022, SJ also made the train bistro significantly more sustainable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An ongoing project is to reduce the use of plastic in the bistro, and for example, the breakfast box was reduced in plastic. During the year, the entire breakfast box also became vegetarian with eggs from free-range chickens and KRAV and fair trade-labeled coffee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since April 2022, the company Allwin has been collecting the food left over from the trains in Stockholm. The food, which corresponds to 2,400 meals a month, is then distributed to those in need, including under the auspices of the Church of Sweden. It has previously been difficult to find an actor who can take care of leftover food from the trains because the cold chain cannot be broken for many of the goods. Allwin has invested in refrigerated trucks and since April they have been taking care of 1,000 kg of food a month from SJ, instead of it being discarded.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 The work of reducing our climate footprint permeates the entire SJ. Today, the vast majority of people in Sweden are aware of the superior climate benefits of train travel. This means that it is important for us to work with sustainability in new areas, says Claes Lindholtz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sweden&#039;s Greenest Brand has been conducted since 2008 by the consulting firm Differ and The aim of the survey is to follow Swedish consumers&#039; views on the environment and sustainability work. The survey was answered by a random sample of people aged 15\u201375 who are nationally representative of the Swedish people. The data collection was carried out in December 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"<p>SJ har utsetts till Sveriges gr\u00f6naste varum\u00e4rke inom kategorin Transport f\u00f6r femtonde \u00e5ret i rad. \u00d6ver 1000 svenskar har r\u00f6stat i unders\u00f6kningen och SJ prisas \u00e5terigen f\u00f6r milj\u00f6- och h\u00e5llbarhetsarbete i framkant. Detta visar \u00e5rets rapport Sveriges Gr\u00f6naste Varum\u00e4rke som konsultf\u00f6retaget Differ m\u00e4tt sedan 2008. &#8211; Det k\u00e4nns helt fantastiskt att v\u00e5rt h\u00e5llbarhetsarbete \u00e5terigen uppm\u00e4rksammas. [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[550,234,191,193],"class_list":["post-240555","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-gronaste","tag-sj","tag-tag-taag","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SJ \u00e4r Sveriges gr\u00f6naste varum\u00e4rke 2023 &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"SJ \u00e4r Sveriges gr\u00f6naste varum\u00e4rke 2023 \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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