{"id":240566,"date":"2023-02-21T06:59:00","date_gmt":"2023-02-21T05:59:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=240566"},"modified":"2023-02-21T06:59:00","modified_gmt":"2023-02-21T05:59:00","slug":"first-camp-is-making-big-money-in-the-danish-camping-industry","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/first-camp-gor-storaffar-i-den-danska-campingbranschen\/","title":{"rendered":"First Camp makes big deal in the Danish camping industry"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/02\/Skarmavbild-2023-02-21-kl.-06.32.11-1024x767.png\" alt=\"\" class=\"wp-image-240567\"\/><figcaption class=\"wp-element-caption\">Photo:First Camp Group <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Denmark&#039;s two leading camping chains become one. First Camp continues its growth journey and acquires the Danish camping chain CampOne. The deal takes over four destinations with a combined annual turnover of just under SEK 50 million.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First Camp already has nine destinations in Denmark under the First Camp brand, as well as Jesperhus Feriepark, one of Denmark&#039;s popular holiday destinations for families with children. Through the acquisition of CampOne, the business in Denmark grows with four new destinations. The ownership of the fifth CampOne destination, Assens Strand, remains with Per and Gitte Blaabjerg but under a new brand. CampOne will be owned by United Camping Campsite HoldCo AB, a sister company of First Camp Group AB, and the ownership is therefore outside the bond structure of First Camp Group AB.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d<em>CampOne has well-maintained and popular destinations and we are very pleased that Per and Gitte have given us the trust to take over their life&#039;s work. They have done a fantastic job developing CampOne and we will do our best to nurture and continue to develop the destinations. As usual, our future development will be based on the views of our guests and in the summer of 2023 it will be &#039;business as usual&#039; where the CampOne brand will be retained<\/em>\u201d&quot;, says First Camp&#039;s CEO Johan S\u00f6\u00f6r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seller Gitte &amp; Per Blaabjerg comments:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201d&quot;We have chosen to sell CampOne to the well-known Scandinavian camping chain First Camp. We chose First Camp to ensure that CampOne remains in financially strong hands, who have good opportunities and extensive experience to be able to further develop CampOne.&quot;.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We would like to take this opportunity to thank our many guests who have visited our campsites \u2013 some have even been with us since the beginning in 1992. Without you, this journey would never have been possible.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ola B\u00e5\u00e5th, Chief Investment Officer at First Camp, adds:&nbsp;<em>\u201d&quot;With the acquisition of CampOne comes a portfolio of well-invested destinations in very attractive locations. In the long term, we see great value in continuing to develop the CampOne destinations in the same spirit as the Blaabjerg family, with quality and guest satisfaction in focus.&quot;\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Access is expected at the end of March\/beginning of April.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"<p>Danmarks tv\u00e5 ledande campingkedjor blir en. First Camp forts\u00e4tter sin tillv\u00e4xtresa och f\u00f6rv\u00e4rvar den danska campingkedjan CampOne. Genom aff\u00e4ren \u00f6vertas fyra destinationer med en samlad \u00e5rlig oms\u00e4ttning p\u00e5 knappt 50 miljoner SEK. First Camp har sedan tidigare nio destinationer i Danmark med varum\u00e4rket First Camp, samt Jesperhus Feriepark, en av Danmarks popul\u00e4ra semesterdestinationer f\u00f6r barnfamiljer. [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[557,558,193],"class_list":["post-240566","post","type-post","status-publish","format-standard","hentry","category-turism","tag-camping","tag-first-camp-group-ab","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Camp g\u00f6r storaff\u00e4r i den danska campingbranschen &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"First Camp g\u00f6r storaff\u00e4r i den danska campingbranschen \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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