{"id":240920,"date":"2023-05-17T06:59:00","date_gmt":"2023-05-17T04:59:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=240920"},"modified":"2023-05-17T06:59:00","modified_gmt":"2023-05-17T04:59:00","slug":"skara-sommarlands-new-commercial-shows-how-comical-holiday-behavior-becomes-in-everyday-life","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\/","title":{"rendered":"Skara Sommarland&#039;s new commercial shows how comical holiday behavior becomes in everyday life"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/05\/Skarmavbild-2023-05-17-kl.-06.36.45-1024x624.png\" alt=\"\" class=\"wp-image-240921\"\/><figcaption class=\"wp-element-caption\">Photo:Skara Summerland <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skara Sommarland opens for the season on June 3rd and this year&#039;s commercial has now been released. The theme is about how comical a perfectly normal summer behavior from the new attraction BadringsBumpers can appear in the gray everyday world, where both colleagues and coffee-drinking pensioners are knocked over with full force.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BadringsBumpers \u2013 So much fun that you can&#039;t stop. That&#039;s Skara Sommarland&#039;s slogan in the commercial for the park&#039;s latest attraction, BadringsBumpers. The new attraction consists of round radio cars that resemble large badrings where you and others ride around on a track and &quot;bump&quot; into each other. In the commercial, we follow a woman who takes the fun from the attraction into everyday life. Wearing a badring, she crashes into people around her. We see an elderly couple in a caf\u00e9 who have difficulty holding onto their croissants, colleagues flying in all directions and drinks being spilled. The music in the film, which has strong danban influences, was specially written by the artist Jakob Karlberg, known for his hit &quot;Fan vad bra&quot;.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 We all know how some holiday habits linger well into the fall \u2013 some things are simply too fun and wonderful to stop. The goal of the film was to show, in a slightly twisted way, how crazy it gets when you take the wrong summer habits with you into everyday life. We simply wanted to show the comical and crazy situations that can arise when you take the feeling from the BadringsBumpers attraction into everyday life, says Johanna Lindh, advertising manager at Parks and Resorts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The advertising campaign started on May 15 and consists of a longer 30-second film and several shorter versions. The film will be broadcast on TV4 Play and on digital channels such as Facebook, TikTok, Snapchat, Instagram and YouTube. The film is produced by Makeriet and directed by Linus Nordstr\u00f6m and can be seen in its entirety here:\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/youtu.be\/-7mSXKxLcMA\" target=\"_blank\">https:\/\/youtu.be\/-7mSXKxLcMA<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source:According to Press Release<\/p>","protected":false},"excerpt":{"rendered":"<p>Den 3 juni \u00f6ppnar Skara Sommarland f\u00f6r s\u00e4songen och nu har \u00e5rets reklamfilm sl\u00e4ppts. Temat handlar om hur komiskt ett fullkomligt normalt sommarbeteende fr\u00e5n den nya attraktionen BadringsBumpers kan te sig i den gr\u00e5a vardagen, d\u00e4r b\u00e5de kollegor och fikande pension\u00e4rer krockas omkull med full kraft. BadringsBumpers \u2013 S\u00e5 kul att du inte kan sluta. [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[261,193],"class_list":["post-240920","post","type-post","status-publish","format-standard","hentry","category-turism","tag-skara-sommarland","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skara Sommarlands nya reklamfilm visar hur komiskt ett semesterbeteende blir i vardagen &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Skara Sommarlands nya reklamfilm visar hur komiskt ett semesterbeteende blir i vardagen \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/skara-sommarlands-new-commercial-shows-how-comical-holiday-behavior-becomes-in-everyday-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skara Sommarlands nya reklamfilm visar hur komiskt ett semesterbeteende blir i vardagen &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Skara Sommarlands nya reklamfilm visar hur komiskt ett semesterbeteende blir i vardagen \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/skara-sommarlands-new-commercial-shows-how-comical-holiday-behavior-becomes-in-everyday-life\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-17T04:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/05\/Skarmavbild-2023-05-17-kl.-06.36.45-1024x624.png\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"Skara Sommarlands nya reklamfilm visar hur komiskt ett semesterbeteende blir i vardagen\",\"datePublished\":\"2023-05-17T04:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\\\/\"},\"wordCount\":376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Skarmavbild-2023-05-17-kl.-06.36.45-1024x624.png\",\"keywords\":[\"skara sommarland\",\"Turism\"],\"articleSection\":[\"Turism\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\\\/\",\"name\":\"Skara Sommarlands nya reklamfilm visar hur komiskt ett semesterbeteende blir i vardagen &#8211; Travel Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Skarmavbild-2023-05-17-kl.-06.36.45-1024x624.png\",\"datePublished\":\"2023-05-17T04:59:00+00:00\",\"description\":\"Skara Sommarlands nya reklamfilm visar hur komiskt ett semesterbeteende blir i vardagen \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.travelreport.se\\\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Skarmavbild-2023-05-17-kl.-06.36.45-1024x624.png\",\"contentUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Skarmavbild-2023-05-17-kl.-06.36.45-1024x624.png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"name\":\"Travel Report\",\"description\":\"Senaste nyheterna inom Resebranschen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.travelreport.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\",\"name\":\"Travel Report\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"width\":1200,\"height\":676,\"caption\":\"Travel Report\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inrikes\",\"https:\\\/\\\/www.instagram.com\\\/inrikes_magasin\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\",\"name\":\"Redaktion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Skara Sommarland&#039;s new commercial shows how comical holiday behavior becomes in everyday life \u2013 Travel Report","description":"Skara Sommarland&#039;s new commercial shows how comical holiday behavior becomes in everyday life - Read the latest news from the travel industry at Travel Report.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.travelreport.se\/en\/skara-sommarlands-new-commercial-shows-how-comical-holiday-behavior-becomes-in-everyday-life\/","og_locale":"en_GB","og_type":"article","og_title":"Skara Sommarlands nya reklamfilm visar hur komiskt ett semesterbeteende blir i vardagen &#8211; Travel Report","og_description":"Skara Sommarlands nya reklamfilm visar hur komiskt ett semesterbeteende blir i vardagen \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","og_url":"https:\/\/www.travelreport.se\/en\/skara-sommarlands-new-commercial-shows-how-comical-holiday-behavior-becomes-in-everyday-life\/","og_site_name":"Travel Report","article_publisher":"https:\/\/www.facebook.com\/inrikes","article_published_time":"2023-05-17T04:59:00+00:00","og_image":[{"url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/05\/Skarmavbild-2023-05-17-kl.-06.36.45-1024x624.png","type":"","width":"","height":""}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.travelreport.se\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\/#article","isPartOf":{"@id":"https:\/\/www.travelreport.se\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\/"},"author":{"name":"Redaktion","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260"},"headline":"Skara Sommarlands nya reklamfilm visar hur komiskt ett semesterbeteende blir i vardagen","datePublished":"2023-05-17T04:59:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.travelreport.se\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\/"},"wordCount":376,"commentCount":0,"publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"image":{"@id":"https:\/\/www.travelreport.se\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/05\/Skarmavbild-2023-05-17-kl.-06.36.45-1024x624.png","keywords":["skara sommarland","Turism"],"articleSection":["Turism"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.travelreport.se\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\/","url":"https:\/\/www.travelreport.se\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\/","name":"Skara Sommarland&#039;s new commercial shows how comical holiday behavior becomes in everyday life \u2013 Travel Report","isPartOf":{"@id":"https:\/\/www.travelreport.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.travelreport.se\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\/#primaryimage"},"image":{"@id":"https:\/\/www.travelreport.se\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/05\/Skarmavbild-2023-05-17-kl.-06.36.45-1024x624.png","datePublished":"2023-05-17T04:59:00+00:00","description":"Skara Sommarland&#039;s new commercial shows how comical holiday behavior becomes in everyday life - Read the latest news from the travel industry at Travel Report.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.travelreport.se\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.travelreport.se\/skara-sommarlands-nya-reklamfilm-visar-hur-komiskt-ett-semesterbeteende-blir-i-vardagen\/#primaryimage","url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/05\/Skarmavbild-2023-05-17-kl.-06.36.45-1024x624.png","contentUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/05\/Skarmavbild-2023-05-17-kl.-06.36.45-1024x624.png"},{"@type":"WebSite","@id":"https:\/\/www.travelreport.se\/#website","url":"https:\/\/www.travelreport.se\/","name":"Travel Report","description":"Latest travel industry news","publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.travelreport.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.travelreport.se\/#organization","name":"Travel Report","url":"https:\/\/www.travelreport.se\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/","url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","contentUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","width":1200,"height":676,"caption":"Travel Report"},"image":{"@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inrikes","https:\/\/www.instagram.com\/inrikes_magasin\/"]},{"@type":"Person","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260","name":"Editorial department"}]}},"views":342,"_links":{"self":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts\/240920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/comments?post=240920"}],"version-history":[{"count":0,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts\/240920\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/media?parent=240920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/categories?post=240920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/tags?post=240920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}