{"id":241116,"date":"2023-06-09T07:00:00","date_gmt":"2023-06-09T05:00:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=241116"},"modified":"2023-06-09T07:00:00","modified_gmt":"2023-06-09T05:00:00","slug":"business-travel-agency-lingmerths-focuses-on-events-and-meeting-experiences-under-the-new-product-brand","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/affarsresebyran-lingmerths-satsar-pa-event-och-motesupplevelser-under-nyttvarumarke\/","title":{"rendered":"Business travel agency Lingmerths focuses on events and meeting experiences under new brand"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/06\/Skarmbild-2023-06-09-064634-1024x544.png\" alt=\"\" class=\"wp-image-241117\"\/><figcaption class=\"wp-element-caption\">Photo:lingmerths<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In a market characterized by major challenges and changes, Lingmerths continues<br \/>its focus on tomorrow&#039;s business traveler. For just over two years, the company has been focusing its<br \/>business exclusively aimed at business travelers and their specific needs. Now it is launching<br \/>also a new brand for the events and meetings business area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/>The travel industry went through something of a roller coaster ride during the Corona pandemic. The consequences are<br \/>continue to be felt by the industry across the entire supply chain with economic challenges and<br \/>personnel shortages as two clear examples. In Europe we have seen several times over the past year<br \/>airports that have been forced to close because they cannot guarantee safety due to a lack of personnel.<br \/>Travelers have had to adapt to a more uncertain market with a completely new pricing landscape. Several major<br \/>players in the travel industry have either gone bankrupt, been forced into restructuring or have been<br \/>bought out. Something that has partly redrawn the landscape in the industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With over 70 years in the industry, Lingmerths is one of the players that is going against the grain thanks to<br \/>its financial stability. The company has been able to use the transition to invest in recruiting new<br \/>competence and further specialization of the business. Two years ago, the decision was made to<br \/>discontinue the private travel offer. As part of this development, Lingmerths is now being placed<br \/>offering for Events and professional meetings under its own business area and new brand<br \/>Eventity. The offering for business and public travel remains under Lingmerths.<br \/>Helena Zar Vallin, CEO of Lingmerths, sees that market developments point towards increased<br \/>need for a competent travel and event partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/><em>\u201dThe coronavirus pandemic highlighted how sensitive the system is and that travel and meetings<br \/>may not always be as simple and obvious as we are used to. We are convinced that<br \/>Digitalization and new technology will continue to have great importance for both travelers and<br \/>meetings. But studies we have conducted show that many customers still want a<br \/>specialist partner they can talk to and get advice on a fairly complex<br \/>external situation,\u201d says Helena.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/>There is much evidence that both travel and meetings are becoming more of a management and policy issue. Not least<br \/>driven by sustainability aspects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/><em>\u201dThe actual purpose of the trip or meeting comes into more focus,\u201d says Pia Brauer-Kraft,<br \/>business area manager for Eventity.\u201d Industry events and commercial meetings are highlighted in several<br \/>studies as an important part of the purpose of future business travel, she continues. The year<br \/>after the pandemic, the market for meetings and events exploded. This shows how important it is<br \/>The human encounter is for the development of both people and companies.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/>Pia sees a future where meetings and events will be a matter of priorities driven by both<br \/>cost and sustainability aspects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/><em>\u201d&quot;But that will in turn make the meeting more exclusive and significant. Our ambition is to be<br \/>a partner with specialist knowledge who can guide in the new landscape,\u201d summarizes Pia<\/em><br \/>In connection with the launch of the Eventity brand for the meetings and events business area,<br \/>also the company name from Lingmerths Travel Agency Lingmerths Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/><em>\u201dThe name change itself is quite undramatic,\u201d says Helena Zar Vallin. \u201dBut it gives us a<br \/>clearer platform, with two areas of expertise, to act from,\u201d she continues.<br \/>\u201d&quot;During the autumn, Lingmerths will present further news, which feels incredibly exciting.&quot;<br \/>exciting and inspiring,\u201d concludes Helena.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"<p>I en marknad som pr\u00e4glats av stora utmaningar och omst\u00e4llningar forts\u00e4tter Lingmerthssin satsning mot morgondagens aff\u00e4rsresande. Sedan drygt tv\u00e5 \u00e5r fokuserar bolaget sinverksamhet uteslutande mot aff\u00e4rsresen\u00e4rer och deras specifika behov. Nu lanserar man\u00e4ven ett nytt varum\u00e4rke f\u00f6r aff\u00e4rsomr\u00e5det event och m\u00f6ten. Resebranschen genomgick n\u00e5got av ett st\u00e5lbad under Coronapandemin. Konsekvenserna \u00e4rfortsatt k\u00e4nnbara f\u00f6r branschen sett [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[862,863,297,193],"class_list":["post-241116","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-lingmerths","tag-mote","tag-tag-resebyraa","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aff\u00e4rsresebyr\u00e5n Lingmerths satsar p\u00e5 event och m\u00f6tesupplevelser under nyttvarum\u00e4rke &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Aff\u00e4rsresebyr\u00e5n Lingmerths satsar p\u00e5 event och m\u00f6tesupplevelser under nyttvarum\u00e4rke \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen 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