{"id":241168,"date":"2023-06-16T07:00:00","date_gmt":"2023-06-16T05:00:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=241168"},"modified":"2023-06-16T07:00:00","modified_gmt":"2023-06-16T05:00:00","slug":"2022-blev-ett-fint-ar-pa-flera-plan-for-parks-and-resorts-parker","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/2022-blev-ett-fint-ar-pa-flera-plan-for-parks-and-resorts-parker\/","title":{"rendered":"2022 blev ett fint \u00e5r p\u00e5 flera plan f\u00f6r Parks and Resorts parker"},"content":{"rendered":"
\"\"
Foto:Parks and Resorts 2022<\/figcaption><\/figure>\n\n\n\n

I dagarna skickade n\u00f6jesparkskoncernen Parks and Resorts in sitt bokslut f\u00f6r 2022. Parkerna bes\u00f6ktes av drygt 2,7 miljoner g\u00e4ster, d\u00e4r oms\u00e4ttningen \u00f6kade med 30 % j\u00e4mf\u00f6rt med 2021 och landade p\u00e5 1,6 miljarder. Det h\u00e4r banar v\u00e4g f\u00f6r de investeringar som Parks and Resorts planerar att g\u00f6ra i samtliga parker i framtiden.<\/strong><\/p>\n\n\n\n

Lockade fler g\u00e4ster \u00e4n n\u00e5gonsin och Gr\u00f6na Lund h\u00f6ll \u00f6ppet under en helt ny vinters\u00e4song genom Winter Wonderland. Det h\u00e4r ger oss m\u00f6jligheten att forts\u00e4tta investera och utveckla v\u00e5ra parker, s\u00e4ger Christer Fogelmarck, koncernchef f\u00f6r Parks and Resorts.<\/p>\n\n\n\n

N\u00f6jesparkskoncernen Parks and Resorts d\u00e4r Gr\u00f6na Lund, Kolm\u00e5rden, Skara Sommarland och Furuvik ing\u00e5r, redovisar en oms\u00e4ttning p\u00e5 drygt 1,6 miljarder kronor f\u00f6r 2022 (drygt 1,2 mkr 2021), vilket \u00e4r en \u00f6kning med 30 %. Under 2022 bes\u00f6ktes koncernens anl\u00e4ggningar av 2,7 miljoner g\u00e4ster, att j\u00e4mf\u00f6ra med 1,9 miljoner g\u00e4ster under 2021.

 <\/p>\n\n\n\n

EKONOMISKT RESULTAT OCH KOMMENTARER PER PARK<\/strong><\/p>\n\n\n\n


GR\u00d6NA LUND<\/strong>
Gr\u00f6na Lund fortsatte med aff\u00e4rsmodellen att dela in dagen i tv\u00e5 olika pass, med en begr\u00e4nsad kapacitet och en f\u00f6rh\u00f6jd g\u00e4stupplevelse. Gr\u00f6na Lund kunde under \u00e5ret \u00e5teruppta sin konsertsatsning med flertalet stora akter p\u00e5 scen s\u00e5som Zara Larsson, Greta Van Fleet och Dua Lipa. Halloween blev \u00e5terigen en succ\u00e9 och under december var det premi\u00e4r f\u00f6r den nya tematiserade s\u00e4songen Winter Wonderland, som str\u00e4ckte sig in i januari 2023. Med vinter\u00f6ppna attraktioner, en tillf\u00e4llig pulkabacke och radiobilar p\u00e5 is, i kombination med ett tematiserat mat- och spelutbud kunde Gr\u00f6na Lund nu erbjuda sina g\u00e4ster n\u00e5got de aldrig upplevt tidigare. Under 2022 fastst\u00e4llde Mark- och milj\u00f6\u00f6verdomstolen Stockholms stads detaljplan avseende kvarteret Skeppsholmsviken, parkeringen vid Gr\u00f6na Lund. Den h\u00e4r domen g\u00e5r inte att \u00f6verklaga, vilket inneb\u00e4r att den \u00f6ver 6 \u00e5r l\u00e5nga r\u00e4ttsprocessen nu \u00e4r \u00f6ver varp\u00e5 projekteringen av det nya tivoliomr\u00e5det p\u00e5 parkeringen har p\u00e5b\u00f6rjats.

Antalet g\u00e4ster uppgick till 1 290 950 (810 432). Oms\u00e4ttningen uppgick totalt till 729,2 (537,3) mkr, vilket \u00e4r en \u00f6kning med 36 % mot f\u00f6reg\u00e5ende \u00e5r. R\u00f6relseresultatet uppgick till -8,4 (87,2) mkr, motsvarade en r\u00f6relsemarginal p\u00e5 -1% (16%). Det l\u00e4gre resultatet under 2022 \u00e4r fr\u00e4mst en effekt av ett ut\u00f6kat fastighetsunderh\u00e5ll samt uppstarts- och etableringskostnader f\u00f6r Winter Wonderland.
 <\/p>\n\n\n\n

KOLM\u00c5RDEN OCH VILDMARKSHOTELLET<\/strong>
Kolm\u00e5rden gjorde ett mycket bra \u00e5r med bes\u00f6ksrekord i parken och h\u00f6g bel\u00e4ggning p\u00e5 Vildmarkshotellet. Till s\u00e4songen 2022 utvidgades det tematiserade omr\u00e5det Bamses V\u00e4rld och det var \u00e4ven premi\u00e4r f\u00f6r en ny Bamsef\u00f6rst\u00e4llning. Kolm\u00e5rden investerade framf\u00f6r allt i en utbyggnad av det tematiserade omr\u00e5det Bamses V\u00e4rld. Det nya omr\u00e5det inneh\u00e5ller f\u00f6rutom nya spel-, mat- och butiksenheter \u00e4ven en ny \u00e5kattraktion, Skalmans Flygskola.

Antalet g\u00e4ster uppgick till 760 138 (606 545), vilket \u00e4r en \u00f6kning med 25 % mot f\u00f6reg\u00e5ende \u00e5r. Vildmarkshotellet s\u00e5lde 42 299 (29 743) hotellrum. Oms\u00e4ttningen uppgick totalt till 555,6 (421,2) mkr vilket \u00e4r en \u00f6kning med 32 % j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r. R\u00f6relseresultatet uppgick till 41,9 (16,2) mkr, motsvarade en r\u00f6relsemarginal p\u00e5 8% (4%).
 <\/p>\n\n\n\n

SKARA SOMMARLAND<\/strong>
Skara Sommarland gjorde en mycket bra s\u00e4song, med f\u00f6rh\u00e5llandevis bra v\u00e4der och mycket god bel\u00e4ggning p\u00e5 campingen. Den 1 mars 2022 tilltr\u00e4dde Christine Karmfalk tj\u00e4nsten som vd f\u00f6r Skara Sommarland. Christine \u00e4r sedan tidigare \u00e4ven vd f\u00f6r Kolm\u00e5rden. Skara Sommarland investerade i s\u00e4kerhets- och fastighetsrelaterat underh\u00e5ll.

Antalet g\u00e4ster uppgick till 276 223 (230 327). Oms\u00e4ttningen uppgick totalt till 132,6 (130,5) mkr, vilket \u00e4r en \u00f6kning med 2 % mot f\u00f6reg\u00e5ende \u00e5r. R\u00f6relseresultatet uppgick till 22,7 (32,6) mkr, motsvarade en r\u00f6relsemarginal p\u00e5 17% (25%). <\/p>\n\n\n\n

FURUVIK<\/strong>
N\u00e4r parken v\u00e4l \u00f6ppnade under maj m\u00e5nad kvarstod inga restriktioner varp\u00e5 Furuvik f\u00f6r f\u00f6rsta g\u00e5ngen sedan 2019 kunde bedriva verksamheten i normal omfattning, d\u00e4r konsertverksamheten \u00e5terigen fick ett stort utrymme i parken. Flertalet v\u00e4lbes\u00f6kta spelningar med till exempel Lars Winnerb\u00e4ck, Brad Paisley och Tomas Ledin i\u00a0kombination med satsningen p\u00e5 Pelle Svansl\u00f6s och en ut\u00f6kad Halloween-satsning, gjorde att parken satte ett nytt bes\u00f6ksrekord. Furuvik investerade i ett nytt djurh\u00e4gn samt en ny barnf\u00f6rest\u00e4llning med Pelle Svansl\u00f6s. Under 2022 p\u00e5b\u00f6rjade \u00e4ven Furuvik bygget av den nya berg- och dalbanan Lightning fr\u00e5n tillverkaren Vekoma, som har premi\u00e4r under 2023. Under december skedde en allvarlig incident i Furuvik d\u00e5 fyra schimpanser tragiskt fick avlivas i samband med en rymning.

Antalet g\u00e4ster uppgick till 377 402 (215 236). Oms\u00e4ttningen uppgick totalt till 201,5 (141,4) mkr vilket \u00e4r en \u00f6kning med 43 % j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r. R\u00f6relseresultatet uppgick till 30,1 (24,6) mkr, motsvarade en r\u00f6relsemarginal p\u00e5 15% (17%).<\/p>\n\n\n\n

According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"

I dagarna skickade n\u00f6jesparkskoncernen Parks and Resorts in sitt bokslut f\u00f6r 2022. Parkerna bes\u00f6ktes av drygt 2,7 miljoner g\u00e4ster, d\u00e4r oms\u00e4ttningen \u00f6kade med 30 % j\u00e4mf\u00f6rt med 2021 och landade p\u00e5 1,6 miljarder. Det h\u00e4r banar v\u00e4g f\u00f6r de investeringar som Parks and Resorts planerar att g\u00f6ra i samtliga parker i framtiden. Lockade fler g\u00e4ster […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[888,889,193],"class_list":["post-241168","post","type-post","status-publish","format-standard","hentry","category-turism","tag-parks-and-resorts","tag-resorts","tag-tag-turism"],"acf":[],"yoast_head":"\n2022 blev ett fint \u00e5r p\u00e5 flera plan f\u00f6r Parks and Resorts parker – Travel Report<\/title>\n<meta name=\"description\" content=\"2022 blev ett fint \u00e5r p\u00e5 flera plan f\u00f6r Parks and Resorts parker \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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