{"id":241883,"date":"2023-10-31T06:59:00","date_gmt":"2023-10-31T05:59:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=241883"},"modified":"2023-10-31T06:59:00","modified_gmt":"2023-10-31T05:59:00","slug":"overraskande-stort-och-positivt-gensvar-fran-varlden-pa-visit-swedens-kampanj-sweden-not-switzerland","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/overraskande-stort-och-positivt-gensvar-fran-varlden-pa-visit-swedens-kampanj-sweden-not-switzerland\/","title":{"rendered":"\u00d6verraskande stort och positivt gensvar fr\u00e5n v\u00e4rlden p\u00e5 Visit Swedens kampanj Sweden (not Switzerland)"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/10\/Skarmavbild-2023-10-31-kl.-06.42.29-1024x552.png\" alt=\"\" class=\"wp-image-241884\"\/><figcaption class=\"wp-element-caption\">Photo: Visit Sweden <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Efter bara n\u00e5gra dagar har marknadsf\u00f6ringskampanjen om turistlandet Sverige, d\u00e4r Visit Sweden vill g\u00f6ra upp med Schweiz om vilket land som \u00e4r vilket, f\u00e5tt ett genomslag i global media i fler \u00e4n 35-tal l\u00e4nder.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I enbart Visit Swedens egna digitala kanaler \u00e4r r\u00e4ckvidden \u00f6ver en miljon personer under kampanjens f\u00f6rsta dagar och med hundratals positiva och uppmuntrande kommentarer fr\u00e5n schweizare och \u00f6vriga v\u00e4rlden.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I en f\u00f6rsta unders\u00f6kning med 500 respondenter som sett kampanjen s\u00e4ger \u00f6ver 70 % att de nu \u00e4r mer intresserade av att resa till Sverige \u00e4n tidigare.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under kampanjens f\u00f6rsta dagar, kampanjen lanserades 23 oktober, har \u00f6ver 500 nyhetsartiklar publicerats om Sverige i \u00f6ver 35 l\u00e4nder i flera v\u00e4rldsdelar, utifr\u00e5n Visit Swedens kampanj med sammanlagt miljontals l\u00e4sare.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bland annat publicerades flertalet artiklar i Forbes, i franska Le Figaro, i italienska Corriere della Sera och i en av Schweiz st\u00f6rsta dagstidningar Neue Zuricher Zeitung och kampanjens budskap har skapat v\u00e4ldigt positivt engagemang fr\u00e5n schweizare och schweizisk media, ambassader och IKEA i Schweiz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanjen har allts\u00e5 n\u00e5tt l\u00e5ngt fler \u00e4n de tio l\u00e4nder som Visit Sweden denna g\u00e5ng fokuserat sin marknadsf\u00f6ring till: Tyskland, Nederl\u00e4nderna, Storbritannien, Frankrike, USA och Kina samt Schweiz, Norge, Danmark och Finland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Kollegor som arbetat f\u00f6r Visit Sweden i 20 \u00e5r s\u00e4ger att ingen tidigare kampanj f\u00e5tt detta stora, positiva gensvar p\u00e5 s\u00e5 kort tid, s\u00e4ger Visit Swedens vd Susanne Andersson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Vi \u00e4r naturligtvis oerh\u00f6rt glada f\u00f6r det stora och positiva gensvaret som faktiskt har \u00f6verrumplat oss lite, s\u00e4ger Susanne. Vi visste att det var en bra kampanj med en kul twist \u2013 men att den skulle mottas p\u00e5 h\u00e4r bra s\u00e5 snabbt\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu har Visit Sweden b\u00f6rjat n\u00e5s av m\u00e4nniskors och mediers egna filmklipp, d\u00e4r de f\u00f6resl\u00e5r olika f\u00f6rdelningar av l\u00e4ndernas olika egenskaper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Vi f\u00e5r m\u00e4ngder med positiva kommentarer och korta filmer d\u00e4r privatpersoner, influencers och medier nu g\u00f6r egna listor och f\u00f6rdelningar av l\u00e4ndernas olika tillg\u00e5ngar. Bland annat tycker m\u00e5nga att vi ska beh\u00e5lla surstr\u00f6mmingen f\u00f6r oss sj\u00e4lva, skrattar Susanne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Sweden har efter det positiva gensvaret fr\u00e5n v\u00e4rlden, nu ut\u00f6kat och accelererat kampanjen med olika typer av digital annonsering enligt plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Vi skruvar nu upp kampanjens synlighet ytterligare ett steg f\u00f6r att maximera den positiva bild som kampanjen sprider om Sverige som turistdestination, s\u00e4ger Susanne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Till de ytterst f\u00e5, uteslutande i Sverige, som vagt ondgjort sig \u00f6ver Visit Swedens kanske lite udda kampanjgrepp och tajming, h\u00e4lsar Susanne:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Vi i fantastiska, demokratiska Sverige med fritt ord, \u00f6ppenhet och tolerans ska inte sitta tysta. I st\u00e4llet ska vi g\u00f6ra allt vi kan f\u00f6r att attrahera fler att komma hit och ta del av och inspireras av v\u00e5ra svenska v\u00e4rderingar och kanske ta med sig lite av dem hem efter en lyckad semester.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"<p>Efter bara n\u00e5gra dagar har marknadsf\u00f6ringskampanjen om turistlandet Sverige, d\u00e4r Visit Sweden vill g\u00f6ra upp med Schweiz om vilket land som \u00e4r vilket, f\u00e5tt ett genomslag i global media i fler \u00e4n 35-tal l\u00e4nder. I enbart Visit Swedens egna digitala kanaler \u00e4r r\u00e4ckvidden \u00f6ver en miljon personer under kampanjens f\u00f6rsta dagar och med hundratals positiva [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[117,417,193,543],"class_list":["post-241883","post","type-post","status-publish","format-standard","hentry","category-turism","tag-resa","tag-sverige","tag-tag-turism","tag-visit-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00d6verraskande stort och positivt gensvar fr\u00e5n v\u00e4rlden p\u00e5 Visit Swedens kampanj Sweden (not Switzerland) &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"\u00d6verraskande stort och positivt gensvar fr\u00e5n v\u00e4rlden p\u00e5 Visit Swedens kampanj Sweden (not Switzerland) \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/overraskande-stort-och-positivt-gensvar-fran-varlden-pa-visit-swedens-kampanj-sweden-not-switzerland\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00d6verraskande stort och positivt gensvar fr\u00e5n v\u00e4rlden p\u00e5 Visit Swedens kampanj Sweden (not Switzerland) &#8211; 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