{"id":242159,"date":"2024-01-11T06:59:00","date_gmt":"2024-01-11T05:59:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=242159"},"modified":"2024-01-11T06:59:00","modified_gmt":"2024-01-11T05:59:00","slug":"sl-takes-down-mcdonalds-small-text-advertising","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sl-tar-ner-mcdonalds-reklam-for-liten-text\/","title":{"rendered":"SL takes down McDonald&#039;s advertising - text too small"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/Skarmavbild-2024-01-11-kl.-06.36.16-1024x753.png\" alt=\"\" class=\"wp-image-242160\"\/><figcaption class=\"wp-element-caption\">Photo:SL<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SL removes McDonald&#039;s ongoing advertising campaign in the Stockholm metro. Reason: The text is too small, writes\u00a0<a href=\"https:\/\/www.dn.se\/sverige\/sl-tar-bort-reklamkampanj-for-mcdonalds-innebar-sakerhetsrisk\/\">Dagens Nyheter<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d&quot;I can read the smallest text without any problems, but if you have a visual impairment you may have to walk dangerously close to the edge of the platform to see what it says. Since this means there is a risk that you could fall onto the track, we have decided to take down the campaign,&quot; Claes Keisu at SL tells the newspaper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to him, this is the first time that text size could pose a security risk, and that SL should now review whether a minimum limit needs to be introduced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: TT-DI.SE<\/p>","protected":false},"excerpt":{"rendered":"<p>SL tar bort McDonalds p\u00e5g\u00e5ende reklamkampanj i Stockholms tunnelbana. Sk\u00e4let: Texten \u00e4r f\u00f6r liten, skriver\u00a0Dagens Nyheter. \u201dJag kan sj\u00e4lv\u00a0utan problem l\u00e4sa den minsta texten, men har man en synneds\u00e4ttning kan man beh\u00f6va g\u00e5 farligt n\u00e4ra plattformskanten f\u00f6r att se vad det st\u00e5r. Eftersom detta inneb\u00e4r att det finns risk att man kan ramla ner p\u00e5 [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[277,278,191],"class_list":["post-242159","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-mcdonalds-reklam","tag-sl-2","tag-tag-taag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SL tar ner McDonalds reklam \u2013 f\u00f6r liten text &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"SL tar ner McDonalds reklam \u2013 f\u00f6r liten text \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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