{"id":242395,"date":"2024-02-21T06:59:00","date_gmt":"2024-02-21T05:59:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=242395"},"modified":"2024-02-21T06:59:00","modified_gmt":"2024-02-21T05:59:00","slug":"strawberry-and-slatto-launch-new-hotel-chain","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/strawberry-och-slatto-lanserar-ny-hotellkedja\/","title":{"rendered":"Strawberry and Sl\u00e4tt\u00f6 launch new hotel chain"},"content":{"rendered":"
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Photo:MOD Architects<\/figcaption><\/figure>\n\n\n\n

Petter Stordalens Strawberry and real estate investor Sl\u00e4tt\u00f6 present a new collaboration with a focus on strategic locations, quality and high sustainability. Within ten years, the chain will consist of at least 20 hotels.<\/strong><\/p>\n\n\n\n

For the first time in 30 years, Strawberry is launching a new hotel chain. The venture is being carried out in collaboration with property investor Sl\u00e4tt\u00f6 and is a complement to the four hotel chains the company already has. <\/p>\n\n\n\n

These are hotels with a focus on design, adapted to both short and long-term accommodation, digitalization, efficiency, sustainability and that are competitive in price. The target group is car travelers, sports teams and people who need accommodation temporarily or for a slightly longer period. The new hotel chain is intended to fill a gap in the Nordic hotel market where domestic and intra-Nordic travel has increased sharply since 2019. <\/p>\n\n\n\n

\u2013 With the new hotel chain, we are trying to challenge the image that stops along the way are something boring, necessary and tiring and instead see it as an opportunity to recharge for the exciting things to come. We are incredibly excited about the opening of the first hotel next year and believe that we are presenting something new in a segment that has been forgotten for a long time, says Petter Stordalen, owner of Strawberry. <\/p>\n\n\n\n